Higher Logic

MAY 13, 2021

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.

Resources 323

Resources Marketing Communications Strategy 323

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Wild Apricot

JANUARY 3, 2018

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit.

Newsletter 313

Newsletter Content Strategy Marketing 313

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52

Content Marketing Strategy Guidelines 52

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

The Journal by EXEC

JANUARY 30, 2023

Blogging is not a novel concept. However, despite its humble beginnings in the “blogosphere,” in 2023, it’s an extremely powerful communication and marketing tool for associations and businesses, the world over.

Marketing 52

Marketing Tools Content Communications 52

Multiview

NOVEMBER 2, 2023

As inboxes keep filling up, marketers are constantly trying to stand out. From personal ization to limited-time membership offers, they use many strategies and techniques to get the attention of their industry, but what really works? Instead of making assumptions, take a data-driven approach.

Email Marketing 52

Email Marketing Marketing Strategy Industry 52

Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Forget about mass emails to your entire subscriber list.

Email Marketing 128

Email Marketing Strategy Marketing Washington 128

Florida Condo & HOA Law Blog

NOVEMBER 22, 2023

Financially strapped community associations are always looking for new revenue sources but is a sound investment strategy a possible path to avoiding large budget increases or special assessments?

Strategy 98

Strategy Florida Revenue Marketing 98

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy.

Strategy 52

Strategy Marketing Social Media Directory 52

Achurch

OCTOBER 26, 2023

Organizations that align their data and business strategy are equipped to make the best decisions. A thoughtful data strategy marries purposeful data collection with informed decision-making to achieve goals. Instead of “trusting your gut” or using data sometimes—develop a strategy. What marketing channels have the most impact?

Strategy 83

Strategy Organization Technology Resources 83

Multiview

AUGUST 2, 2023

Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Strategy Organization Association Management 52

Freestone

MARCH 14, 2024

Introduction Are you looking for strategies to boost learner engagement in your continuing education program? Freestone LMS has reviewed the top learner engagement strategies to foster a successful continuing education program. Check out our top seven strategies for learning engagement. Look no further! Connect with us today.

Education 93

Education Strategy LMS Learning Management System 93

Associations Now

MARCH 20, 2019

In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. Working without a marketing plan? link] #eventprofs.

Content 107

Content Strategy Marketing Review 107

Associations Now

APRIL 23, 2020

Email marketing is an increasingly important slice of the marketing pie. And it’s not just for your external audiences: At a time of scattered workforces and remote collaboration, internal “marketing” is a critical way to keep colleagues connected and aligned. “As

Email Marketing 125

Email Marketing Strategy Marketing Communications 125

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Read our blog for tips to get started.

Strategy 127

Strategy Member Engagement Software Tips 127

Associations Now

MAY 1, 2019

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. Moosend, a company known for its email-marketing tools, says that there’s a lot of potential for SMS marketing, but many firms don’t take advantage of it. The post Curious About SMS Marketing? Geofencing.

Strategy 110

Strategy Marketing Cost Email Marketing 110

AMR Management Services

SEPTEMBER 6, 2023

When it comes to association digital marketing, your website is the glue that holds your strategy together. While your organization likely already leverages digital marketing assets such as email and social media, your website is the hub where you house important information aimed at current and potential members and sponsors.

Marketing 83

Marketing How To Social Media Strategy 83

Membersuite

AUGUST 5, 2019

Read the blog post to learn about the benefits of a marketing segmentation strategy for your association. Members, customers, attendees, and prospects expect some level of personalized or relevant content from every organization they interact with.

Strategy 75

Strategy Marketing Content Organization 75

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Higher Logic

MAY 17, 2016

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing.

Tips 185

Tips Content Education Social Media 185

Wild Apricot

JULY 14, 2010

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. It is non-interruption marketing.

Content 150

Content Marketing Strategy Case Study 150

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The blog recommends roasted potatoes with dill as a side. Member retention. Zoom fatigue. Another keeper.

Strategy 272

Strategy Video Technology Innovation 272

Association Analytics

JULY 27, 2021

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Use data to help build your content strategy. Look at the data to identify the conference attendees who didn’t buy the course and start marketing the course directly to them.

Content 169

Content Strategy How To Course 169

GrowthZone

MARCH 18, 2021

Guest Blog by Kyle Sexton. “We don’t have time for a blog.” “We don’t have time for a blog.” A blog post isn’t something you need to create. I’m Google, and I’m here to take a look at your blog. I’m Google, and I’m here to take a look at your blog.

Directory 97

Directory Content Tips Software 97

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Read our blog for tips to get started. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Download now

Strategy 78

Strategy Member Engagement Software Tips 78

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 99

Strategy Marketing Social Media New York 99

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. These reports can help you to see data like automation rule performance, engagement over time, top ten blog reports, etc. But it doesn’t have to be! Be Consistent.

Report 203

Report Tips Marketing eBook 203

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. Oh yes, that worked! It’s good in burritos too.

Revenue 256

Revenue Certificate Tools Innovation 256

Higher Logic

APRIL 18, 2019

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Don’t believe us?

Marketing 136

Marketing Tools Strategy Price 136

Achurch

AUGUST 23, 2022

Many professional match-making tools are on the market now, including Hallway, which creates spontaneous video chats in Slack that anyone can join. Even if your organization’s strategy is a full remote work environment, some hybrid work strategies can be effective if presented at scheduled times. Random Pairings.

Strategy 83

Strategy Team Video Tools 83

Associations Now

NOVEMBER 26, 2019

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. And this approach can translate to your general content strategy as well. Here’s how. Take it to social media.

Content 114

Content Strategy Social Media Marketing 114

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. SEO, blog content) create the highest quality source leads with a 14.6% Search engine optimization (SEO) moves your brand forward.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Association Analytics

JANUARY 29, 2024

Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. Use your new crystal ball to help build your mid- and end-of-year strategies. Mid-year strategies – use your new predictive categories to adjust your engagement strategies throughout the year.

Revenue 315

Revenue Strategy Tools Examples 315

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. About the Author.

Association Software 144

Association Software Recruiting Recruitment Software 144