11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

Boosting Member Engagement, Bucket List Style

MembersClicks

If you read our blog regularly, you’ve probably heard me talk about my love for lists before. Combine those two things, and that could be a great way to boost member engagement at your association or chamber. Association Views member engagement

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Changing Strategy and Member Engagement

Eric Lanke

I've spent the weeks since that decision in communications mode, trading emails and talking on the phone with a sizable number of our association members who are directly impacted by the change in direction. Associations Member Engagement

2 genius ways to up your member engagement game.

YourMembership Blog

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. Can you count all the channels, blogs, newsletters, etc. The post 2 genius ways to up your member engagement game. YourMembership News Member Engagement Industry TrendsDon’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7.

The New Member Engagement Rule of Three

GrowthZone

A Guest Blog by Amanda Kaiser. There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. Member Engagement Growth

Member Engagement Starts at Home

Eric Lanke

I was talking about some comments offered in the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. Member Engagement Associations

A Member Engagement Experiment

Eric Lanke

As I talked about previously , I gave a webinar on October 30, 2012, on "What Does Member Engagement Mean To You?" Unfortunately, because of some technical difficulties during the webinar, I was not able to complete the presentation, and so I promised to record and post to my blog some supplementary material about a member engagement experiment that’s going on in my own organization. Member Engagement Associations

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Because I’ve been one of these members.

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Member Engagement. Innovation Circle on Member Engagement. Im leading one on Member Engagement. My own focus on Member Engagement arises directly from the challenges facing my own association. Labels: Member Engagement. Eric Lanke.

What Does Member Engagement Mean to You?

Eric Lanke

I've been busy prepping this week for the presentation that will be leading off an exciting new webinar series on member engagement. My own presentation will be titled, "What Does Member Engagement Mean to You?" Member Engagement Associations

2 genius ways to up your member engagement game.

YourMembership Blog

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. Can you count all the channels, blogs, newsletters, etc. The post 2 genius ways to up your member engagement game. Don’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. you’re subscribed to? appeared first on YourMembership. YourMembership News

Eric Lanke: Issues with Member Engagement

Eric Lanke

Member Engagement. Issues with Member Engagement. Ours is focused on member engagement, and you can get an overview of what it is and what were trying to achieve with it here. How do you use social media to engage members? Member Engagement. (9).

Recorded Webinar: What Does Member Engagement Mean to You?

Eric Lanke

This is a recording of the webinar I gave on November 2, 2012, to kick off The New World of Member Engagement webinar series sponsored by Young Association Professionals , Aggregage , Association Universe and Infinite Conferencing. Member Engagement Associations

Member Engagement - Sharing Stories

Wild Apricot

As I was preparing a series of blog posts on member engagement and communications (the #1 issue facing organizations in 2011 according to our Blog Reader Survey), one of January's Nonprofit Blog Carnival posts - Nonprofits and Information: Sharing Our Stories - caught my attention. Are you keeping your members, volunteers or supporters informed?

Member Engagement vs Engaging Your Members

Slice-Works

Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal?

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. On Thursday, July 26, at 2 p.m.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. As each day is ticked off, members see how far they’ve progressed and are encouraged to not break that string of successes. What habit or skill can you help members develop in 10 or 14 days?

Hidden Problems That Seriously Erode Member Engagement

Smooth The Path

Avinash Kaushik gives a couple of detailed examples in his recent blog. Members are frustrated by websites that don’t remember their login or that they need to manage multiple logins, applications that ask for too much information, unreturned calls, receiving emails that do not apply to them, not getting timely event notifications, and more. Join as a member and read every single automatic message the system sends and note how quickly you have access to resources.

Tuesday Buzz: Gamify Your Member Engagement

Associations Now

Building member engagement is at the top of the to-do list for many associations, and it can often be a challenge, especially if you’re starting from nothing. This keeps members motivated to participate.”

Member Engagement Buzz, Bench Warmers Or Change Makers & More

Wild Apricot

This week''s link round-up offers 5 posts on member engagement; insight into Millennials and why you should consider having them on your board, as well as the Top 150 Nonprofit Blogs. nonprofit Apricot Jam

Why Scoring Member Engagement Matters, Part 1

SocialFish

—————— This blog post will teach you how to quantify member engagement and leverage that knowledge to make your members happier and your association stronger. Move the Needle to Improve Engagement.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

How Onboarding Is Key to Future Member Engagement

Aptify

So, act to influence your members across that whole lifecycle arc. With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. You need to deliver on the reason they became a member. Good onboarding campaigns don’t overwhelm new members.

Why Scoring Member Engagement Matters, Part 2

SocialFish

Choosing the Best Indicators to Measure Engagement. Members who engage in a way that is aligned with their association’s strategic goals directly help the association grow stronger and more relevant. Any association that has the ability to objectively score member engagement is in the enviable position of being able to measure the effectiveness of its members in supporting its strategy. Composite Engagement Score (CES) allows you to do just that.

Eric Lanke: Member Engagement Solution #1: Don't Forget the Fun

Eric Lanke

Member Engagement. Member Engagement Solution #1: Dont Forget the Fun. Ours is focused on member engagement, and you can get an overview of what it is and what were trying to achieve with it here. Member Engagement Solution #1: Dont Forget the Fun.

Social Media Roundup: The Personal Approach to Member Engagement

Associations Now

Get personal to boost your member engagement. A step-by-step guide to member engagement for everyone would be ideal—but an individualized approach is your solution when it comes to increasing involvement. Plus: how mobile technology can benefit your recruiting efforts.

Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. The heart of engagement. Look beyond your members.

Thursday Buzz: Weak Member Engagement? Look At Your Staff.

Associations Now

You can’t rely on your volunteers all the time to get your members motivated—your staffers have to do the job too, even if they’re not membership pros. Also: Microsoft introduces a new—and very snazzy—member to the Office family.

10 Ways to Drive Member Engagement and #LeverageChapters

Aptify

With #AUC2017 less than two weeks away, we are thrilled to share with you a series of guest blog posts courtesy of some of those who are sponsoring this year's Aptify Users Conference! This is a guest blog post by Charlotte Muylaert of BillHighway. Thank you for sponsoring, and we look forward to seeing you in Las Vegas.

Blog Content Ideas for Associations

GrowthZone

There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining. SEE ALSO: How to Write Association Blog Posts for Maximum Results.

How to Write Blog Posts Members Will Actually Read

GrowthZone

It’s time for your association to start blogging like you mean it. Blogging doesn’t have to be hard, nor take a lot of time. See How to Make Your Blog Stand Out & Scream, “Read Me!”. Promoting your blogs on social media. Begin better blogging now.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Here’s a guest blog article from Abila‘s Amanda Myers wrapping up the event in D.C. Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

Association Basics: Blogging Tips for Non-Writers

MembersClicks

association management member engagement Small Staff ChatterFor some people, writing comes naturally and effortlessly. But for others, it can feel more like nails on a chalkboard. Fret not! If you’ve always described yourself as a “non-writer,” let’s change the script. Take a look at these four basic tips to get you started on writing for your industry and becoming a thought leader!

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Part 1: Straightforward Association Blogging Strategies

GrowthZone

Jumpstart your blog with step one of simple association blogging techniques. There’s a lot of content out there, and if a blog post doesn’t quickly grab your attention in about 10 seconds, you move on to the next one. To blog or not to blog is not a question.

Link Love Friday: Secrets to Member Engagement; Meeting Ambassadors and More

Wild Apricot

This week''s link round-up offers 5 posts with ideas and tips on: membership engagement; volunteer recognition; small meeting reporting; writing like a human and non-profit blogs. Apricot Jam

Part 2: Straightforward Association Blogging Strategies

GrowthZone

See how to continue your journey to improve your association blogging techniques. Simply focus on one new tactic every time you blog and soon you’ll be generating blog posts that help your members, your organization, and your industry. Begin better blogging now.

Tuesday Buzz: Use Your Website to Boost Member Engagement

Associations Now

Don’t overlook your website as a valuable tool for increasing your overall member engagement. Almost all associations are interested in keeping their members engaged. After all, high engagement means greater retention.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile event apps can be integrated with an online community platform to drive engagement prior to and following an event.