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Membership Recruitment Now Available as an Audiobook

Membership Marketing

So, I am happy to share that Membership Recruitment is now available as an audiobook. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. With our busy schedules, listening to books while commuting or exercising is sometimes convenient. It is filled with his practical guidance.

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The One-Page Membership Recruitment Plan

Membership Marketing

Earlier this year, I presented a session at ASAE’s MMC Conference on how to jumpstart planning for a membership recruitment program. One option to address both of these challenges is what I call the One-Page Membership Recruitment Plan. I call this method the “Ready, Fire, Aim” approach to membership recruitment.

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Recruit, train, retain: Attracting young professionals to community management

Ungrated

Across the board, community management hiring managers are seeing the same thing when it comes to recruiting: High school students are skeptical of incurring college debt. The post Recruit, train, retain: Attracting young professionals to community management appeared first on Ungated: Community Associations Institute Blog.

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Membership recruiting: It’s like spring rush, except it’s all year long

Ungrated

This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. Rule number one in Greek recruitment is: Make every person in the room feel welcome. I explained that recruitment often can be easier than engaging and retaining members.

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Membership Recruitment Book Release

Membership Marketing

Membership Recruitment is a thoughtfully written guided tour of today’s membership marketing universe, complete with how-to advice for the uninitiated, updates for the experienced, and fresh insights for everyone.” The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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Membership Recruiting Is Like Spring Rush, Except It’s All Year Long

Ungrated

This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. Rule number one in Greek recruitment is: Make every person in the room feel welcome. I explained that recruitment often can be easier than engaging and retaining members.

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Membership 101: Recruitment versus Retention versus Renewal

Spark Consulting

Recruitment, retention, and renewal are related, but they aren’t the same thing. Recruitment is what you do to get people in the door of your association in the first place. When you recruit a member, you are both choosing to start a relationship with each other. Three great tastes that taste great together.