Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I put it on an annual cycle of strategy development and deployment. At the Board table, our strategy is defined by three factors.

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. Members Hire Bold Strategies.

#1 Onboarding Strategy - Moery Company

Moery Company

To receive our weekly Moery blog and podcast episodes, please provide your email. The post #1 Onboarding Strategy appeared first on The Moery Company. IStock/Credit:marchmeena29concept. How much time does your membership department devote to the “onboarding process” of new members?

Part 1: Straightforward Association Blogging Strategies


Jumpstart your blog with step one of simple association blogging techniques. There’s a lot of content out there, and if a blog post doesn’t quickly grab your attention in about 10 seconds, you move on to the next one. To blog or not to blog is not a question.

2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change?

Part 2: Straightforward Association Blogging Strategies


See how to continue your journey to improve your association blogging techniques. Simply focus on one new tactic every time you blog and soon you’ll be generating blog posts that help your members, your organization, and your industry. Begin better blogging now.

Blogs that work.and spread

Higher Logic

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience.

How Technology is Transforming Strategy

Principled Innovation

This post originally appeared last Wednesday on the ResultsDirect AssociationCentric Blog. For decades, the practice of strategy has been about the application of static planning frameworks to the task of solving mostly understandable business problems. Consider just three ways that technology is irrevocably shifting the nature of strategy, and thus how association leaders need to think about the work of strategy-making in the years ahead.

Combining Your Inbound and Outbound Marketing Strategies

Higher Logic

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers.

Changing Strategy and Member Engagement

Eric Lanke

A few weeks ago I wrote about the presentation I gave at my association's Annual Conference, communicating our overall strategy and the progress we're making on it to our membership. Changing your strategy can sometimes be a challenging time.

Strategies for Association Micro-Learning


Get strategies and tips for getting. young professionals to join your association >> Don’t miss out on the big (macro) picture: Have a micro-learning strategy. Educational blog posts. The post Strategies for Association Micro-Learning appeared first on GrowthZone.

YouTube Subscriber Strategies for Nonprofits


Some may be surfing on their phone while on break at work, and find a blog post they can read quickly. The strategy is for them to share their audiences. He can be found on the blog every Friday with the latest news on social media. By Matthew Yeoman.

Daily Buzz: 2019 Renewal Strategies

Associations Now

Audra Hopkins from the WebScribble blog recommends starting with a strong, revamped onboarding plan. The Sprout Social blog shares the best #holidayhashtags to use for your niche audience. The post Daily Buzz: 2019 Renewal Strategies appeared first on Associations Now

Experimentation as Strategy


Blog association e-learning elearning momentum productivity strategyBy Mary Byers, CAE, CSP According to Forbes contributor Mike Maddock, “In order to make a product or service everything it can be, it needs to be repeatedly soft launched with both internal stakeholders and external customers. This means literally sending the idea—be it a product or a service—into a limited part of the marketplace […].

[Guest Post] Building Blocks for Creating an Analytics Strategy


The following blog post was written by Association Analytics , an industry leader in data analysis and management products, services, and training. With these costs in mind, it’s worthwhile for your team to invest the time and money into an analytics strategy.

Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. In this webinar we cover how to determine why former members allow their membership to lapse, and quick, targeted strategies for bringing them back into the fold.

Guest blog: Beyond the RFP.

YourMembership Blog

I admit that for many years that was our “strategy” around business development. The post Guest blog: Beyond the RFP. Widen your AMC’s business development process. by Erin Fuller, FASAE, CAE, President | MCI USA Association Management & Consulting & Member | AMCI’s Board of Directors.

Strategy Means Change

Jamie Notter

Strategy Means Change. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction.

Why is your content strategy failing?


It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Self-promotion on the blog.

Daily Buzz: Jumpstart Your Technology Strategy

Associations Now

Here’s how to plan an efficient tech strategy. Getting on board with a strong technology strategy can help you navigate the tech world and find the best tools and resources to keep things going strong at your association,” says Audra Hopkins on the Web Scribble blog.

Why Do I Keep Blogging?

Eric Lanke

Why did I start blogging and why do I keep doing it? I started blogging because I thought I had something to say. Eventually, The Hourglass Blog ran its course, and I wound up saying everything I thought I wanted to say on the subject. I had a great experience this past week.

All about editorial content planning and blogging strategy [SLIDES]


I’m going to see if she might be willing to present this for us sometime in the new year… Search Marketing Expo: Blow me away blogging from PRsarahevans. Check out this fab slide deck by Sarah Evans.

Your New Content Strategy [REGISTER!]


Questions like, “do we have a content strategy?” Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Key Takeaways: An overview of content strategy. When your content strategy is complete.

Content Marketing Strategy Tweaks: Boost Your Game in 2019

Associations Now

An array of recommended strategy tweaks highlight the importance of not resting on your laurels. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. If you don’t have an actual content strategy, maybe you should get one.

Association Staff and the Marriage of Strategy and Resources

Eric Lanke

I had another experience this week that helped reinforce the important role that association staff must play in successfully marrying strategy to resources. Associations Strategy and Execution

Unclogging Your Blog

YourMembership Blog Blog. Unclogging Your Blog. Eighty-percent of companies (who start blogs) never post more than five blog entries. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. What is so incapacitating about a blog? Blogging doesn’t have to be reminiscent of an English class assignment. Blogs don’t always have to be about the words.

Daily Buzz: Why Your Association Needs a Learning Strategy

Associations Now

A learning strategy can help your team understand how to effectively deliver value. That’s why every association needs a learning strategy, according to a post on the WBT Systems blog. cmgr #onlinecommunities #strategy #askquestions #assnchat [link]

Nonprofit Newsletter vs. Nonprofit Blog: Which Will Bring More Success

Wild Apricot Blog

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit. blog newsletter

My Top 5 Blog Posts of 2017

Eric Lanke

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2017. I hope you plan to stay engaged in 2018. + + + This post first appeared on Eric Lanke's blog , an association executive and author.

Culture and Strategy are Two Sides of the Same Coin

Jamie Notter

This post was originally published on the Switch and Shift blog. There’s a lot being written about organizational culture “eating strategy for lunch,” and I certainly understand the sentiment. Culture and Strategy are two sides of the same coin. Culture Strategy Truth

Strategy and Context

Jamie Notter

Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. In other words, a winning strategy is context specific, thus it needs to evolve and grow (we talk about this in Humanize in the chapter on Generative ). Strategy Means Change. Weekly Wrap-Up: Forward Thinking for Associations | Affiniscape Blog. Strategy.

7 Blog Post Ideas for Nonprofits


If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. Well, in fact there are lots of creative ways to keep your blog active and interesting. There are lots of ways to keep your blog up-to-date with interesting stories.

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Plan, attack, conquer: A conference strategy

Aaron Wolowiec

This month’s guest blog post is from Tom Morrison, CEO of MTI Management. Tom Morrison, CEO, MTI Management. With the ASAE Annual Meeting and Expo quickly approaching Aug. 13-16, we wanted to share more advice from conference goers to help you capitalize on your experience.

Plan, attack, conquer: A conference strategy

Aaron Wolowiec

This month’s guest blog post is from Tom Morrison, CEO of MTI Management. Tom Morrison, CEO, MTI Management. With the ASAE Annual Meeting and Expo quickly approaching Aug. 13-16, we wanted to share more advice from conference goers to help you capitalize on your experience.

Revenue Numbers Aren't Strategy

YourMembership Blog Blog. Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Blog Home.

5 Expert Tips to Revamp Your Event Management Strategy

Higher Logic

When you’re looking at your next event, plan on including these five expert strategies to ensure your event is smoother and more successful than your last: Choose the right event software. It’s so important we gave it its own section in this blog post.

4 Things To Do Before Starting a Blog Program in Your Customer Community


When you started your customer community, you created the content, wrote the blogs, and encouraged your customers and prospective customers to join. Online Community Software Customer Communities Customer Engagement Content StrategyYou did all the work.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.

Content strategy for associations is different


It’s called “ Map Out Your Content Strategy ” and it’s a pretty good overview of the content challenges that every association faces. But that’s not the whole story, and if you approach content strategy purely from that angle, well…ruh roh. When we (the SocialFishes) approach content strategy, we think about optimizing the value of every piece of content, and then applying an appropriate delivery method. Because content is our business. We can’t give it all away.

Association Subculture: Trampoline Strategy

Association Subculture

Trampoline Strategy. Labels: innovation , strategy. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. Shelly blogs at Association Subculture because her cat is a bad listener. strategy. (5). HBR Blogs.