Aaron Wolowiec

JANUARY 7, 2013

As a featured association management blogger on Alltop , I was recently given the opportunity to receive and review an advance copy of a new book written by Guy Kawasaki and Shawn Welch titled, APE: Author, Publisher, Entrepreneur—How to Publish a Book. But enough about them, what did I think of the book? It’s totally worth it.

eBook 100

eBook How To Sample Price 100

NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. Books Elevate Nonprofit explains that books can impart a wealth of knowledge and inspire your organization’s fundraising strategy.

Resources 130

Resources Education Cost Conference 130

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

DECEMBER 10, 2014

In a new study the travel-booking company says that, in general, consumers should expect lower airfares next year. “Lower fuel prices translate into lower operating costs for airlines, and, sometimes, air carriers pass along these savings to travelers in the form of lower air-ticket prices,” the white paper states [PDF].

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

AUGUST 4, 2023

But when I read her book, Quiet , my entire striving life up to that point made sense. Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Quick hits Five things to do to heat up your content marketing game during the summer lull. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Ed Salvato, LGBTQ marketing specialist. Quick hits.

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LMS Revenue Tips America 361

EventMobi: Association Events

JUNE 21, 2023

Segmented email marketing: Send branded, personalized emails to everyone involved in your event, segmenting by language, registration status, payments status, and other key data! Custom registration forms: Create custom online registration forms with unlimited fields, drop-down menus, and multiple-choice questions.

Software 130

Software Price Review Event Planning 130

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Product: Here’s the cold, hard reality.

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Marketing Price Boston Social Media 100

Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Pricing is one of the four “P’s” of marketing for a reason.

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Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Associations Now

SEPTEMBER 28, 2015

Booksellers can breathe a sigh of relief, as a new survey shows e-books have yet to end the printed word. Fears of e-book sales cannibalizing retail stores proliferated. Fear of a Book-pocalypse. According to July AAP figures from 1,200-plus publishers, e-book sales decreased 7.5 One theory is that prices are to blame.

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WBT Systems

OCTOBER 25, 2016

When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. Assuming the former, it’s important that you revise and re-set course pricing on a regular basis particularly at the start of a new venture into online learning.

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Price Course Discount Cost 150

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Sample Marketing Conference New York 100

Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. Nonprofit Marketing Guide suggests these six books to help prevent burnout.

Marketing 69

Marketing Discount Price Recruiting 69

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. The corporate market is a growing profit center for them—and could be for your association too. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 200

Chicago Newsletter Mooc Education 200

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. Tracy King, CEO and Chief Learning Strategist at InspirED, always has eyes on the market.

Innovation 88

Innovation Products Process Technology 88

Idea Architects

JUNE 6, 2011

Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something. Chris Anderson addresses the topic quite nicely in his book, Free , the preceding thinking for which can be found in this WIRED magazine article.

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Price Leadership Discount Strategy 60

Membership Marketing

MAY 3, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Dues Pricing and Value. We will explore some of the following topics: • Pricing Theory. • Price Points.

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Price Marketing Discount Survey 40

Membership Marketing

JANUARY 4, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Speaking Engagements. Tuesday, January 4, 2011.

Marketing 40

Marketing Social Media Case Study Price 40

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

Course 160

Course How To eBook Price 160

Membership Marketing

OCTOBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? Speaking Engagements. Publications.

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Price Marketing How To Survey 40

Reid All About it

AUGUST 18, 2023

Fri 8/18 at 4 p.m.* – The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation (Book Discussion) Why do so many world-changing insights come from people with little or no related experience? Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape.

Certificate 195

Certificate Education Revenue Marketing 195

MemberClicks

NOVEMBER 2, 2022

Below, we cover 17 conference app options for you to consider, including an overview of their key features and pricing details. To learn more about pricing, organizations can reach out to conferenceapp@memberclicks.com. Wild Apricot offers various pricing levels based on features that range from a free option to $600 per month.

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Conference Price Survey FAQ 98

Reid All About it

NOVEMBER 5, 2021

Education pricing. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Dominic Price, Atlassian ). Putting a Price on It: The Changing Nature of Society Publishing. Give a Marketing Team of 3 the Power of 15. When is “free” okay? Age diversity. Quick hits.

Survey 195

Survey Revenue Price Team 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Judi Dench was on The Graham Norton Show last week to promote her new book about her life and work with Shakespeare.

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Tools Strategy Revenue Technology 272

Velvet Chainsaw

APRIL 13, 2020

However, from past experience, any time that there has been a shift from a seller’s to a buyer’s market, those contracts signed during a seller’s market just flat out had to be updated. Room rates should be adjusted to keep attendees from booking outside the block. Here are some changes that will need to be made.

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Revenue Conference Price Marketing 106

Velvet Chainsaw

APRIL 14, 2021

It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. In the second half of the year, conference fees were about 35 percent of the in-person rates, according to extensive pricing research.

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Revenue Price Conference Marketing 98

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Associations Now

AUGUST 3, 2016

Business travelers are somewhat shielded from the frustration of booking a flight—especially if the flight is covered by their company. Know Your Own Bone blogger Colleen Dilenschneider, the chief market engagement officer for IMPACTS, thinks so. Also: A wireless company wants to keep you on the same network, from airport to airport.

Philadelphia 40

Philadelphia Chicago Cost Social Media 40

MemberClicks

DECEMBER 13, 2022

Email copy is more of a marketing term used for purpose-driven emails. “FREE ebook” vs “get our new ebook” vs “launching our new book” all say different things. Names, dates, prices, etc. Announcing dues price increases. Quick overview: What is email copy? Copywriting tips for emails.

Tips 92

Tips eBook Email Marketing Price 92

Association Success

MARCH 22, 2018

This is a trendy topic these days because these technologies are increasingly accessible in the market. This is a whistle stop tour of the latest products and technologies on the market to act as a guide for associations looking to incorporate VR, AR, or MR into their events or offerings. Virtual Reality. Gyroscope Sensor. Markerless.

Technology 66

Technology Marketing Library Cost 66

Aaron Wolowiec

FEBRUARY 24, 2015

I didn’t want marketing speak, but instead the pros and cons of dining experiences. The point is: Word-of-mouth is a powerful marketing tool. But an e-book by WebLink spells it out for associations. To determine who is, conduct a survey, online or via telephone, the e-book suggests. So the first thing I did?

Survey 100

Survey Newsletter Marketing Social Media 100

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

SCD Group

SEPTEMBER 11, 2012

Is there a "magic" price for association memberships? Dynamic pricing graphic from The Wall Street Journal. By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). Then, I read a Wall Street Journal article titled " Dont like this price?

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Price St. Louis Content Revenue 40