Member Engagement Just Got Temporarily Easier

Smooth The Path

There may never have been an easier time to engage members because our members’ needs have temporarily just gotten more transparent. Find out precisely how your members are suffering and consider offering them solutions by providing information, training, and community.

Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. Increased new member engagement over time, improves all member engagement.

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[Guest Post] Voices of Experience: CEOs Talk Member Engagement


Writing a book is an incredible learning opportunity. In an environment where information, education and community are at our fingertips, but time is in short supply, it’s not surprising that member recruitment and retention was a topic of many of our conversations.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Because of her efforts a handful, or more, new members join each year.

Why Member Engagement No Longer Means Face-to-Face


Your members don’t need to show up to all your events to be engaged. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Your members joined for a reason.

How to 10x Member Engagement


Discover the cutting edge secrets that leading non-profits, associations, and professional networks use to increase engagement by 10x. Chapter 1: Enlightenment is a journey: It’s time to rethink the entire member journey. The fact is, members and their needs have changed.

Hidden Problems That Seriously Erode Member Engagement

Smooth The Path

Members are frustrated by websites that don’t remember their login or that they need to manage multiple logins, applications that ask for too much information, unreturned calls, receiving emails that do not apply to them, not getting timely event notifications, and more. Join as a member and read every single automatic message the system sends and note how quickly you have access to resources. Buy a research report, now a book. New Member Engagement Study.

Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Member Engagement. Books Read. Innovation Circle on Member Engagement. Im leading one on Member Engagement. My own focus on Member Engagement arises directly from the challenges facing my own association. Labels: Member Engagement.

Eric Lanke: Issues with Member Engagement

Eric Lanke

Member Engagement. Books Read. Issues with Member Engagement. Ours is focused on member engagement, and you can get an overview of what it is and what were trying to achieve with it here. How do you use social media to engage members?

Engage Your Members with a Book Club


Stories are always better when they are shared with others, and creating a book club is a great way to for association members to network and foster relationships – either in person or online. And what do you want your members to get out of it? Struggling with member engagement?

Do You Know Your Members’ Engagement Potential?

Associations Now

More engagement equals more renewals, right? The new book The Art of Membership explains that some members don’t want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year.

Member Engagement: It’s Not About You (Guest Post)

Jamie Notter

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). Think about a time when you were deeply engaged, when something or someone touched a nerve, and resonated with what truly matters to you or with what you are trying to accomplish in the world. Why are some associations successful in capturing, engaging, and sustaining members, and some, frankly, aren’t?

Eric Lanke: Member Engagement Solution #1: Don't Forget the Fun

Eric Lanke

Member Engagement. Books Read. Member Engagement Solution #1: Dont Forget the Fun. Ours is focused on member engagement, and you can get an overview of what it is and what were trying to achieve with it here. Volunteers and members are people.

Creating Member Engagement is a Two-Way Street

Associations Now

Member engagement as commonly discussed in associations is all about getting members to act. What is your association doing to engage with members where they are, on their turf? Engagement might be the association world’s most fungible term. Engagement.

Membership Hack: The Gratitude Book

Associations Now

There’s a simple way to say thanks to dedicated members who serve in volunteer positions—sign and send a gratitude book. We wanted a simple and tangible item to give our members to recognize those in leadership roles,” says Jennifer Rowell, NCACPA’s director of member engagement.

Engaged Members Tell Heartfelt Stories

Smooth The Path

Are you wondering if your members are engaged? One of the traits of engaged members is they can tell stories about how your association helped them. I was waiting in line at registration and the author of the book I just read struck up a conversation with me.

Are You Doing All You Can To Keep Your New Members Engaged?

Association Success

It is a consistent and shared concern within our industry: how can associations best engage and retain new members? If you are troubled by low retention of your new association members, you are not alone. The renewal rate among new members is substantially lower than that of the established membership base (every year, up to 30% of first time members are lost) , while the behaviour of members in their first year is often frustratingly disengaged.

In-Person to Digital: Shifting your Engagement Strategy


With the uncertainty of what might be coming next, associations and chambers should take action now in order to provide continued value to members. How to Make Sure Emails Get Through to Your Members. Easy Ways to Use Video to Engage Members. Find new forms of engagement.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

Both women, experts in their fields – Jackie in customer loyalty, and Kim in workplace trends – shared insights we can apply to our workplace, in our families, and with our members and customers. Super Forum Member Engagement Customer Engagement Millennials

Members Hire Relevant Associations

Potomac Core

Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Industry centered Advocacy to help members protect their intellectual property and product category reputation.

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Book Review: Connecting to Change the World

Beth Kanter

” This books updates their experiences and provides easily understandable, field-tested information on how to form and manage social-impact networks. Here’s a few ideas, concepts, and insights from the book that resonated. Books

Let’s Meet In Real Life!

Smooth The Path

We want to provide an amazing member experience. Fortunately, I am booking conferences all over the US (maybe even in Canada) this year. The first is called Fueling Exceptional New Member Experiences. Related: Fueling Exceptional New Member Experiences [e-book].

Part 2: Kick Start Your Association’s Networking Events


Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. and share it with your members now.

6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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Members Do Not Have Time to Engage with Their Association

Smooth The Path

Because we run overtime so often, I think we book our walking “appointments” less often than if we stuck to the hour. Your members’ schedules are crazy busy too. It is the rough time frame that new members are most interested in learning about the association. From the time they join to about three weeks after they join is the time we have to get them on the path to engagement. Related: New member engagement rule of three.

Building a Member Community Now

Smooth The Path

During the last two days, all the events I was booked to speak at through May have been canceled, postponed, or moved online. We can’t just publish our Zoom link, or launch an online community and expect members to suddenly interact.

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. As members engaged, the community gained traction.

An Introvert’s Guide to Growing a Private Online Community

Higher Logic

Her talk – and her book – changed my world. It may be a challenge for introverts to share their personality online, but that’s often what keeps members coming back. It’s fun to get to know other community members, especially the manager.

That Tone Could Be Repelling the Very Members We Are Trying to Engage

Smooth The Path

The same author wrote two books, but one book, I found to be more fun and more memorable. However, our members, especially new members are highly attuned to our tone. Related: We talk about the importance of tone in the New Member Engagement Study.

Building Space for Change: Your Questions Answered

YourMembership Blog

We all know that change happens; staff leave, volunteers turnover, member interests and expectations evolve and technology will always bring new advances to the industry. Books are written about it and a lot of time and effort has been spent talking about how to deal with it.

The Future State of Associations

Potomac Core

In his book “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” Howard Schultz, Starbucks President & CEO says “Vision is what they call it when others can’t see what you see.” Help members establish their own self forming “share” groups in real time.

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Innovation & Association Relevance

Potomac Core

How well are you positioned to help your member’s achieve their business outcomes in a time of dramatic innovation and change? ( [link] ). Creative disruption in a twenty-four seven world makes it challenging for members to survive. Is it time to engage your board in strategic conversations? Associations who have highly engaged and strategically focused Boards have a very high correlation to the Association’s operating results ( [link] ).

Members Hire Associations, Members Fire Associations

Potomac Core

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships.

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3 Association Radical Transformation Strategies

Potomac Core

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. GCCA developed disruptive advocacy strategies to lower the costs of regulatory compliance for their members.

March Madness Turns to April Gladness – It’s Time for Xperience 2015

YourMembership Blog

The growth of YM’s offerings are changing the landscape of what an integrated member engagement platform will mean in 2015 and beyond. What will these trends mean from a member and staff expectations perspective?

The Event Planner’s Guide to Using Online Community for Your Annual Event

Higher Logic

Advertising is a quick way for members to see what you want them to as soon as they enter the community. It works by using web tracking data to personalize what ads members see. For example, if a member visits your annual event page but doesn’t register, you can set it up so that they’ll see an ad for your annual event pop up on the homepage a few minutes later. You can use marketing automation software to retarget your members, or you can use retargeting specific software.

Run Your Next Welcome Reception Like an Apple Store

Eric Lanke

This week I reviewed the free e-book, Fueling Exceptional New Member Experiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members.

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Associations and the Vision Thing

YourMembership Blog

But we wanted more, in part because we knew our customers and the members they serve needed and expected more. We know you and your members are counting on us. Member Engagement + Retention Membership Management Social Media and Business Trends YourMembership News

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9 “Musts” for a Successful Association Board Orientation


You want new board members to hit the ground running, right? By the end of the orientation process, new (and existing) board member(s) should: Feel comfortable and involved. Have a sense of camaraderie with the other members. Recognize how to be a productive board member.