Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. Increased new member engagement over time, improves all member engagement.

[Guest Post] Voices of Experience: CEOs Talk Member Engagement


Writing a book is an incredible learning opportunity. In an environment where information, education and community are at our fingertips, but time is in short supply, it’s not surprising that member recruitment and retention was a topic of many of our conversations.

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Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Because of her efforts a handful, or more, new members join each year.

Why Member Engagement No Longer Means Face-to-Face


Your members don’t need to show up to all your events to be engaged. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Your members joined for a reason.

Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Member Engagement. Books Read. Innovation Circle on Member Engagement. Im leading one on Member Engagement. My own focus on Member Engagement arises directly from the challenges facing my own association. Labels: Member Engagement.

Eric Lanke: Issues with Member Engagement

Eric Lanke

Member Engagement. Books Read. Issues with Member Engagement. Ours is focused on member engagement, and you can get an overview of what it is and what were trying to achieve with it here. How do you use social media to engage members?

Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. The thing is, most of us are still not doing a very good job of engaging our members.

Do You Know Your Members’ Engagement Potential?

Associations Now

More engagement equals more renewals, right? The new book The Art of Membership explains that some members don’t want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year.

Hidden Problems That Seriously Erode Member Engagement

Smooth The Path

Members are frustrated by websites that don’t remember their login or that they need to manage multiple logins, applications that ask for too much information, unreturned calls, receiving emails that do not apply to them, not getting timely event notifications, and more. Join as a member and read every single automatic message the system sends and note how quickly you have access to resources. Buy a research report, now a book. New Member Engagement Study.

Engage Your Members with a Book Club


Stories are always better when they are shared with others, and creating a book club is a great way to for association members to network and foster relationships – either in person or online. And what do you want your members to get out of it? Struggling with member engagement?

Eric Lanke: Member Engagement Solution #1: Don't Forget the Fun

Eric Lanke

Member Engagement. Books Read. Member Engagement Solution #1: Dont Forget the Fun. Ours is focused on member engagement, and you can get an overview of what it is and what were trying to achieve with it here. Volunteers and members are people.

Creating Member Engagement is a Two-Way Street

Associations Now

Member engagement as commonly discussed in associations is all about getting members to act. What is your association doing to engage with members where they are, on their turf? Engagement might be the association world’s most fungible term. Engagement.

Membership Hack: The Gratitude Book

Associations Now

There’s a simple way to say thanks to dedicated members who serve in volunteer positions—sign and send a gratitude book. We wanted a simple and tangible item to give our members to recognize those in leadership roles,” says Jennifer Rowell, NCACPA’s director of member engagement.

Book Review: Connecting to Change the World

Beth Kanter

” This books updates their experiences and provides easily understandable, field-tested information on how to form and manage social-impact networks. Here’s a few ideas, concepts, and insights from the book that resonated. Books

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Are You Doing All You Can To Keep Your New Members Engaged?

Association Success

It is a consistent and shared concern within our industry: how can associations best engage and retain new members? If you are troubled by low retention of your new association members, you are not alone. The renewal rate among new members is substantially lower than that of the established membership base (every year, up to 30% of first time members are lost) , while the behaviour of members in their first year is often frustratingly disengaged.

Members Hire Relevant Associations

Potomac Core

Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Industry centered Advocacy to help members protect their intellectual property and product category reputation.

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ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

Both women, experts in their fields – Jackie in customer loyalty, and Kim in workplace trends – shared insights we can apply to our workplace, in our families, and with our members and customers. Super Forum Member Engagement Customer Engagement Millennials

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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An Introvert’s Guide to Growing a Private Online Community

Higher Logic

Her talk – and her book – changed my world. It may be a challenge for introverts to share their personality online, but that’s often what keeps members coming back. It’s fun to get to know other community members, especially the manager.

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. As members engaged, the community gained traction.

Part 2: Kick Start Your Association’s Networking Events


Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. and share it with your members now.

The Future State of Associations

Potomac Core

In his book “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” Howard Schultz, Starbucks President & CEO says “Vision is what they call it when others can’t see what you see.” Help members establish their own self forming “share” groups in real time.

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Members Hire Associations, Members Fire Associations

Potomac Core

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships.

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3 Association Radical Transformation Strategies

Potomac Core

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. GCCA developed disruptive advocacy strategies to lower the costs of regulatory compliance for their members.

Innovation & Association Relevance

Potomac Core

How well are you positioned to help your member’s achieve their business outcomes in a time of dramatic innovation and change? ( [link] ). Creative disruption in a twenty-four seven world makes it challenging for members to survive. Is it time to engage your board in strategic conversations? Associations who have highly engaged and strategically focused Boards have a very high correlation to the Association’s operating results ( [link] ).

Let’s Meet In Real Life!

Smooth The Path

We want to provide an amazing member experience. Fortunately, I am booking conferences all over the US (maybe even in Canada) this year. The first is called Fueling Exceptional New Member Experiences. Related: Fueling Exceptional New Member Experiences [e-book].

Members Do Not Have Time to Engage with Their Association

Smooth The Path

Because we run overtime so often, I think we book our walking “appointments” less often than if we stuck to the hour. Your members’ schedules are crazy busy too. It is the rough time frame that new members are most interested in learning about the association. From the time they join to about three weeks after they join is the time we have to get them on the path to engagement. Related: New member engagement rule of three.

Run Your Next Welcome Reception Like an Apple Store

Eric Lanke

This week I reviewed the free e-book, Fueling Exceptional New Member Experiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members.

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The Event Planner’s Guide to Using Online Community for Your Annual Event

Higher Logic

Advertising is a quick way for members to see what you want them to as soon as they enter the community. It works by using web tracking data to personalize what ads members see. For example, if a member visits your annual event page but doesn’t register, you can set it up so that they’ll see an ad for your annual event pop up on the homepage a few minutes later. You can use marketing automation software to retarget your members, or you can use retargeting specific software.

That Tone Could Be Repelling the Very Members We Are Trying to Engage

Smooth The Path

The same author wrote two books, but one book, I found to be more fun and more memorable. However, our members, especially new members are highly attuned to our tone. Related: We talk about the importance of tone in the New Member Engagement Study.

What to Do When Your Members Hate Technology


It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You’re worried your members will hate it. More Members Are Using (and Enjoying) Technology Than You Might Think.

Building Space for Change: Your Questions Answered

YourMembership Blog

We all know that change happens; staff leave, volunteers turnover, member interests and expectations evolve and technology will always bring new advances to the industry. Books are written about it and a lot of time and effort has been spent talking about how to deal with it.

9 “Musts” for a Successful Association Board Orientation


You want new board members to hit the ground running, right? By the end of the orientation process, new (and existing) board member(s) should: Feel comfortable and involved. Have a sense of camaraderie with the other members. Recognize how to be a productive board member.

March Madness Turns to April Gladness – It’s Time for Xperience 2015

YourMembership Blog

The growth of YM’s offerings are changing the landscape of what an integrated member engagement platform will mean in 2015 and beyond. What will these trends mean from a member and staff expectations perspective?

Associations and the Vision Thing

YourMembership Blog

But we wanted more, in part because we knew our customers and the members they serve needed and expected more. We know you and your members are counting on us. Member Engagement + Retention Membership Management Social Media and Business Trends YourMembership News

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2018 Building Associations Momentum Award Winners


The Big Book of Association Ideas: Construction Trades & Building Associations Edition. Entries were judged on creativity, industry impact, value to association, value to members, and replicability. Member Engagement Revenue Solutions Growth

7 Award-Winning Ideas for Building Associations


The Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition. Member Engagement Revenue Solutions Growth

Belonging to an Association Could Make You Happier

Smooth The Path

Do members feel they belong to the association? Does their feeling of belonging equal the sense of belonging they feel when they go to a book club meeting? Or do your members have a more transactional feeling about their membership? Members need to test ideas in a risk-free way.

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August Social Media Ideas for Associations


2 Coloring Book Day. 9 Book Lovers Day. Social Media Member Engagement GrowthHoliday observances are a great way to keep your association’s social media feeds active. Left Handers’ Day, Elvis Week, and Peach Month are just a few August holidays.