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How to Improve Your Organization’s Member Experience: 14 Tips for Events, Engagement & Beyond

EventMobi: Association Events

Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! So how do you improve your member experience? Member experience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does Member Experience Matter?

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Member Engagement Just Got Temporarily Easier

Smooth The Path

There may never have been an easier time to engage members because our members’ needs have temporarily just gotten more transparent. We can jump in and engage members because member engagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now.

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Study Holds Key to Association Member Engagement

Smooth The Path

The link between each new member’s experience and overall engagement is significant news because increased new member engagement does not just benefit the small segment of new members. Increased new member engagement over time, improves all member engagement. But, are they?

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The Story of How My Book Came to Be

Elevating Engagement

Talking to podcast hosts has become one of my new favorite things, and one of the questions that comes up often on-air or off is, “Why did you decide to write this book?” One of the most significant benefits of being a member, engaged members told me, was actually all the positive experiences they had throughout the journey.

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Personalize the Member Experience, Increase Retention

YourMembership

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go.

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Do You Need a Member Engagement Strategy?

Smooth The Path

She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Because of her efforts a handful, or more, new members join each year. You can significantly increase member engagement with a Member Engagement Strategy. Are you interested?

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Experiences Before Value Equals Engagement

Elevating Engagement

Two elements comprise member engagement. Members engage when there is value for them and when they have great experiences with or because of the association. My simple formula is Value + Experiences = Member Engagement. Let’s assume that value is the chicken and experiences are the egg.