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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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How Successful Change Works

Associations Now

But the urgent challenge wasn’t a matter of big strategic goals; it was about getting staffers, who felt they had to be “on” 24/7, less stressed around communication. “I A 2023 report from the Boston Consulting Group notes that aversion to change increases if people feel like they don’t have agency in the changes being made.

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Boston Bombing: Carrying on a Meeting After a Tragedy

Associations Now

How and why the Ambulatory Surgery Center Association decided to continue its annual meeting in Boston two days after the marathon bombing. Once we arrived onsite and saw the amazing law enforcement presence in downtown Boston, it was quite obvious that the location would be safe.”.

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Normalcy, Resiliency, and “Boston Strong”

Guilt by Association

Today, my community is trying to regain some sense of normalcy. Much has been made of “Boston Strong,” and I do believe in it. I was awakened by a robo-call from work, announcing that our offices in Waltham and Boston were closed for “security reasons.” We activated our crisis communications plan. At 6:15 a.m.,

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Winning Lessons from the World of Sports

Virtual

In Boston sports, these are “the good old days.” In honor of Boston sports, here’s what our four teams can teach associations: From the Red Sox: “Know your role.” When a ball is hit up the middle in baseball, you never see the shortstop and second basemen collide as they both go for it.

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Winning Lessons from the World of Sports

Virtual

In Boston sports, these are “the good old days.” In honor of Boston sports, here’s what our four teams can teach associations: From the Red Sox: “Know your role.” So they’re pretty low on the Boston sports pecking order at the moment.

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If a picture is worth a thousand words.

Virtual

It’s fundamentally changed the way we communicate. And yet, associations are often clinging to print, PowerPoint and flat web sites as their means of communication. For the Boston Estate Planning Council ( www.bepc.org ) we used a short video to introduce an award winner: [link].

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