A Win-Win: How Associations Can Transform Sponsors into Thought Leaders, with Bob Buday
JUNE 24, 2019
They keep sponsors on the sidelines at their conferences, relegate them to the advertising (not the editorial) pages of their publications, and block them out of planning those and other key association programs. What’s more, the development of live streaming and broadcast presentations provide even more channels to deliver vendor thought leadership content to members who can’t attend an association event. That reflects poor event planning. IStock: Credit_kasto80.