Women’s Hockey Association Launches Dream Gap Tour

Associations Now

The Professional Women’s Hockey Players Association will put on events at venues around the country to build momentum for establishing a single league with a sustainable economic model.

Friday Buzz: How McDonald’s Scored Big With Its Corporate Event

Associations Now

The fast-food giant crafted a successful event strategy that focused as much on the people who couldn’t attend as those who could. That inventiveness extends to its event planning. Being Boston-based, it only makes sense that Virtual, Inc.,

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Wednesday Buzz: Facebook Ups Its Events Game

Associations Now

The massive social network will now curate hot events in a new feature box. We hope you can get on Facebook’s Featured Events list—it’s sure to be the new hot spot for events , as the social network’s Events section garners 550 million users each month.

Social Media Roundup: Avoid These Marketing Mishaps

Associations Now

Here are a few non-tech event trends to expect in 2014. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps?

A Win-Win: How Associations Can Transform Sponsors into Thought Leaders, with Bob Buday

Moery Company

They keep sponsors on the sidelines at their conferences, relegate them to the advertising (not the editorial) pages of their publications, and block them out of planning those and other key association programs. That reflects poor event planning. IStock: Credit_kasto80.

Boston 100

Event Management: Do Your Policies Match Your Reality?

Associations Now

New research by American Express Meetings & Events shows that an organization’s policies on time-tracking, contracts, and budget planning for events are often at odds with what actually happens. Let’s say you’re planning an event.