MatrixG
AUGUST 13, 2022
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.
Associations Now
FEBRUARY 12, 2014
236k Roughly the number of miles pledged, as of Wednesday morning, by over 2,000 runners worldwide through the Boston Athletic Association’s Boston Marathon World Run app. Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event.
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Virtual
DECEMBER 2, 2015
A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. Particularly when you consider that this photo represents the state of the art in computing the year that Kottler wrote his seminal textbook “Marketing Management.”.
Associations Now
APRIL 11, 2019
“Our bylaws put them in a gray area, where they were selling more than a quarter of their beer on premises, but still selling out in the market too,” Gatza says. Consider market forces affecting members. Boston Beer, brewer of the Sam Adams brands, is the second-largest craft brewery in the United States.
Associations Now
JANUARY 8, 2019
“Our bylaws put them in a gray area, where they were selling more than a quarter of their beer on premises, but still selling out in the market too,” Gatza says. Consider market forces affecting members. Boston Beer, brewer of the Sam Adams brands, is the second-largest craft brewery in the United States.
Associations Now
MAY 15, 2019
Thoughts on a Merger Last week the craft beer industry was abuzz with discussion of a possible merger of two of the largest independent brewers in the country—The Boston Beer Company (the makers of Sam Adams) and Dogfish Head (known for its namesake 90 Minute IPA).
Associations Now
OCTOBER 25, 2019
Mimicking WeWork and other coworking operations, the Massachusetts Biotechnology Council recently opened a coworking space near its Boston headquarters. It features a variety of configurations, including private meeting spaces, suites, and huddle areas, which the association offers for short-term use at below-market rates.
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