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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

But neither staff nor budget needs ranked first among membership marketing professionals: That honor goes to difficulty in communicating value or benefits of membership, which is the same challenge that unseated “cutting through information clutter” in our seventh annual Association Communications Benchmarking Study.

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ASAE Board of Directors Announces Selection of Michelle Mason as Next President and CEO

AssociationChat

Throughout her career, Michelle has demonstrated a commitment to the association community and ASAE, and a proven ability to drive alignment and results in a complex, multi-stakeholder environment,” Caldeira said. Michelle is a strategic thinker, proven consensus builder, effective communicator, and fearless advocate.

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Higher Logic Acquires Vanilla

AssociationChat

“We have always been impressed with Vanilla’s commitment to innovation in engagement and their ability to serve key business use cases in the B2B and B2C space for customers like Oracle, TeamViewer, Acer, Charter Communications, and more,” says Higher Logic CEO, Kevin Boyce. To learn more, visit HigherLogic.com. SOURCE Higher Logic.

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Maximizing AI Potential: Crafting Effective ChatGPT Prompts for Association Work

AssociationChat

Artificial Intelligence (AI) technology has become increasingly popular, with many industries embracing its potential to enhance processes, streamline communication, and boost efficiency. Association work is no exception. Workshop If you would like more tips on creating effective prompts (yes, there are several more that will help you!)

CA 64
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On the Road for Flavor Creation

Association Navigator

I was in California with Mat Gulick and Samantha Lee, two hardworking and creative members of the Verto Solutions communications and meetings teams. Hasegawa is headquartered in Japan, but we visited their large facility in Cerritos, CA where they excel at making savory flavors. I visited T. I visited T.

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4 Reasons Your Association Should Open Its Online Community

Protech

By Brian Smith, Communications Specialist . And as we heard in a recent webinar with Breezio President & CEO Benjamin Muscolino , some organizations have innovated by opening up their online communities to shar e vital resources at a time when members need it most. . But how will they find all of this information?

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The Happy Healthy Nonprofit Book Tour: You Are Invited To Join Us

Beth Kanter

TechSoup Lunch Time Brown Bag , 435 Brannan St, San Francisco, CA 94107. 439 International Blvd, Suite 1 Oakland, CA 94606. 312 Sutter Street San Francisco, CA 94108. Georgetown University, Center for Social Impact Communication, 640 Massachusetts Ave NW Washington, DC 20001. Tue Jan 31 – OAKLAND 6pm-8pm. REGISTER HERE.