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Higher Logic Acquires Vanilla

AssociationChat

This acquisition brings together market-leading platforms in the association and corporate markets to serve more customers than any other community solution. At a time when human connection is more important than ever, Higher Logic will expand its offering to customers across new markets and geographies.

Arlington 105
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2018 Building Associations Momentum Award Winners

GrowthZone

The competition recognizes innovative programs, events, and ideas that challenge the status quo. Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook.

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Association Brain Food Weekly: 8.6.21

Reid All About it

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Learn new and innovative ways to personalize the member experience.

Revenue 195
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Culture Choices for Associations: People vs Process; Game Plan vs Blueprint

SCD Group

While there is still an enormous gap between process-and-product-driven bureaucracies and knowledge-and-consumer-driven markets, there an increasing emphasis on the human elements of organizations and a need for strategic thinking capabilities rather than strategic planning processes. I really like Anna’s thinking. But, I hated it.

Process 40
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Association Brain Food Weekly: 8.20.21

Reid All About it

Tim Hopkins, senior consultant at McKinley Advisors, describes a new model for the product development process that prevents volunteers from hindering innovation. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Host: American Marketing Association. Volunteer SMEs and product development. Scenario planning.

Revenue 195
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Association Brain Food Weekly: 3.31.17

Reid All About it

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Conference in Newport Beach, CA.

Raleigh 150