From the Corner Office: What I Learned About Leadership from Arnold Schwarzenegger

Association Adviser

This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. with more than 36,000 members in California.

Campaign Helps Financial Aid Group Show Students Money Is Out There

Associations Now

She added that the University of California-Santa Barbara was sending its financial aid officers to the dorms to host sessions. We started promoting it in our daily newsletter.

Texas 77

The Power of Personalization

SocialFish

Today we are going to concentrate on creating a strong and effective personalized e-newsletter. Who Else Wants a Vacation to California Under $346? Before jumping into your e-newsletter, think about the purpose and what you’d like to achieve.

Appalachian Hardwood Group: Laminates Come With Health Risks

Associations Now

These emissions can cause a bounty of unwanted health risks including nasal and lung cancer, nausea, and asthma,” the association explained in its February newsletter [PDF]. In a new ad campaign, the trade group Appalachian Hardwood Manufacturers Inc.

On Paid Social Amplification

SocialFish

Examples of conversion include offering an email address or subscribing to a newsletter. ———— Jennifer Landry is an ecstatic web journalist from Malibu, California. Guest post by Jennifer Landry.

Member Personalization: Can Technology Replicate Real Relationships?

Associations Now

Ironically, it might look a lot like Associations Now ‘s cover story from two years ago this month, “ Calling All Members ,” about Terry Fong, member concierge at the California Dental Association.

Did You Know? Communication, Training and Recognition Are Key to Successful Volunteer Management

Association Adviser

I think of our volunteer program as a mentorship program in disguise,” said Lori Kinsey, executive director of MPI Northern California. Newsletters and magazines are common ways to distribute information regarding volunteer-supported programs to this special subgroup.

Association Chapters Help People With Alzheimer’s Connect With Art

Associations Now

A number of Alzheimer’s Association chapters throughout the country are collaborating with art museums to provide special programs geared toward those with memory loss and cognitive impairment.

Best of the Web: February 2014

Association Adviser

The Executive (California Society of Association Executives). Does your association have a magazine, newsletter, directory or website in need of revival? Posts We Like: Will Binge Learning Become the New Binge Watching? Samantha Whitehorne. Associations Now. Does More Engagement Mean More Renewals? Lyn Slater. Avectra. How to Create a Pinterest Place Board for an Event. Maggie McGary. Mizz Information. Six Customer Service Steps to Keep Your Members. Lisa Ford.

Best of the Web: November 2013

Association Adviser

California Society of Association Executives Seasonal Spectacular. Does your association have a magazine, newsletter, directory or website in need of revival? Association CEO Nails Critical Member Engagement Question. Dan Varroney. Potomac Core Consulting. How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership. Developing a Successful Student Membership Strategy. Tony Rossell. Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. Emma Beck.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization.

How the Latino Community Foundation Used Learning and Pivoting to Get Better Fundraising Results

Beth Kanter

The Latino Community Foundation (LCF) is the premier Latino fund in California. It unites diverse advocates, allies, and inspires philanthropists to work together to build a better California.

Associations Note: Being 1st to Market Still Relevant

SCD Group

Carney, assistant professor of management, University of California, Berkeley''s Haas School of Business, says the "first is best" effect suggests that firsts are preferred even when completely unwarranted and irrational. Why wait for an Association''s Monthly Newsletter?

Using Twitter to Build Support Among Latinos for the Affordable Care Act

Beth Kanter

We were also very excited that these efforts resulted in two popular social media newsletters among Latinos picking up the story. Our ACA story headlined Las Blogueras (hashtag #lasblogueras), a largely Spanish-language Twitter newsletter with 15,000 readers.

Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

Visit California did a 24-hour ad takeover of YouTube in the United States, United Kingdom, Australia, and Canada. Content marketing isn’t just a buzz-phrase.

Association Subculture: Benefit Corporation Standards Institute, Inc.

Association Subculture

California was the seventh of eight states to see legislation passed and signed into law to support the creation of benefit corporations. Additional board members who do not have to be located in California, nor have an association background, but who do have a passionate interest in seeing business become more humane and pursue other goals than sheer profitability. Here is a link to our BCSI ScoopIt e-newsletter. skip to main | skip to sidebar. Monday, April 9, 2012.

Associations Note: Being 1st to Market Still Relevant

SCD Group

Carney, assistant professor of management, University of California, Berkeley''s Haas School of Business, says the "first is best" effect suggests that firsts are preferred even when completely unwarranted and irrational. 2/10 Why wait for an Association''s Monthly Newsletter ?

How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

They kicked off the campaign in their print newsletter and on webpage where they house the scientific reports why it is important to keep fish wet and solicited photos. Yvon Chouinard – Founder of Patagonia, flyer fisherman, rock climber, surfer and COHO ACTIVIST!

Idaho 95

Wise Words from the Corner Office

Association Adviser

I published an article in VSAE’s newsletter one time. On being prepared for every scenario at an association event: Lori Kinsey, Meeting Professionals International, Northern California Chapter.

What If Members Don’t Know What They Need?

Associations Now

RCMA members work with chemicals that are subject to regulations that vary from state to state or, in California, by district. Sure, you can ask members what they want, but designing association benefits isn’t their job.

Price 112

Wise Words from the Corner Office

Association Adviser

I published an article in VSAE’s newsletter one time. On being prepared for every scenario at an association event: Lori Kinsey, Meeting Professionals International, Northern California Chapter. Lori Kinsey, CMP, executive director of Meeting Professionals International Northern California Chapter: The most prominent security issues depend a lot on the type and size of the event, as well as what’s going on politically, socially and culturally both locally and globally at the time.

Got NDR (Non-Dues Revenue)?

Association Adviser

“But while the publications are valued, there is definitely a push toward alternative advertising and communications such as e-newsletters, social media and other web-based opportunities,” he added. Hank Berkowitz, Editor-in-Chief. Budgets are tight. Travel’s a hassle.

Advocacy Do’s and Don’ts

Association Adviser

Karen Conlon, president of the California Association of Community Managers (CACM) , said it’s because there’s a great deal of “misinformation—even fabricated information” presented to legislators that can easily turn into bad legislation. Hank Berkowitz, Editor-in-Chief.

What Should We Make of “Pay What You Want”?

Associations Now

In an experiment conducted by researchers at University of California Berkeley in 2010 , roller coaster riders at an amusement park were offered a PWYW option to buy a photo of themselves from their ride.

Price 103

5 Super Questions for Associations and Association Publications

SCD Group

This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. With stats like these, what is the future of association print publications?

Solutions for Your Membership Conundrum

Association Adviser

In response, NRCA hired a membership experience coordinator who calls new members after they join, gets them registered for NRCA’s website and electronic newsletters and generally stays in regular contact with them every three months during the critical first year of membership. “It’s

Association Law Blog: The IRS, Private Inurement and Non-Profit.

Association Law

” The inurement prohibition does not completely preclude members of a 501(c)(6) organization from receiving benefits such as newsletters and informative materials, and of course there is no rule against an association member being more successful as a result of being a member of an organization. Sacramento, California, United States. I am a member of the State Bar of California. skip to main | skip to sidebar.

CA 54

Data Shows Associations ‘Not Getting and Not Asking’

Association Adviser

” Dave Murillo, director of member services for ACEC California , which represents engineers and land surveyors, said associations should ask themselves, “How do we maintain relevance in this industry?

NJ 52