CMA Solutions
APRIL 3, 2024
Keep Your Message Consistent Make sure all communication, like social media , website updates , press releases , or emails to clients, has the same message. Having a centralized team or a point person to coordinate all communication channels helps maintain consistency. Transparency is key. Keep messages clear and concise.
Association Adviser
JUNE 29, 2017
MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. Communicate Quickly, Consistently with Attendees. Manage the Tone. About The Author. Email her at bthompson@naylor.com.
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Association Adviser
NOVEMBER 6, 2017
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
Association Success
SEPTEMBER 16, 2020
Communication. Along with a collection of past press releases, consider publishing occasional case studies that share the lessons learned from your organization’s events and campaigns. . For example, a major fundraising drive could easily become a public-facing case study.
CMA Solutions
MARCH 6, 2024
This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! Together, the story reached an audience of over 14 million unique visitors a month. The tactics vary.
Higher Logic
FEBRUARY 8, 2018
Start by searching their site for testimonials, case studies, press releases, or newsletter signups. In terms of audience personas, wouldn’t it be nice to capture and target some of your competitors’ customers or prospects? Or at least better understand their motivations?
CMA Solutions
JUNE 16, 2022
These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. The content can take the shape of a blog post, press release or a special guide, which we publish on their website. Off-page SEO utilizes digital tactics externally for the brand.
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