Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 80

Content Revenue How To Social Media 80

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. Image found at the UNLV library site. Now that she’s here, you need to welcome her.

Case Study 170

Case Study Library Communications Maine 170

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Best of 2023: Case Studies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. 1 CAE credit. More info/register. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

FEBRUARY 12, 2019

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. As you onboard customers: Run a drip campaign with marketing automation software to ensure they’re informed and engaged along the way. Step 1: Map the Customer Journey.

Software 159

Software Process Tools Case Study 159

Higher Logic

APRIL 20, 2016

Education will be better received and have more longevity than catchy marketing hooks or promotions. Standalone libraries. A library or resource center can be a haven of industry best practices and mentorship. Set up a separate “vendor resources” library for your partners to upload brochures, case studies, white papers and more.

Directory 120

Directory Library Case Study Resources 120

Elevating Engagement

SEPTEMBER 6, 2023

Content is selected from the Lead Marvels Resource Library , which includes articles featuring insights from thought leaders in the association space, regular installments in the popular Association Executive Guide Series , and case studies, such as how the ACC created a six-figure recurring revenue stream.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Aaron Wolowiec

MAY 10, 2016

“It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An Interactive case studies in the form of Q & As.

Social Media 100

Social Media Case Study Library Communications 100

Reid All About it

APRIL 26, 2011

Read the rest at Avectra… Open Community Case Study – Empowering the Periphery. Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. Or maybe she dropped a bomb, like the person tweeting for Chrysler, and soon your world will explode.

Social Media 150

Social Media Case Study Library New York 150

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The American Institute of Aeronautics and Astronautics used agile analytics to forecast positive cases among member types and make decisions regarding renewal options.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195

San Diego Education Social Media Content 195

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. With membership management software, you’ll be able to automatically track payments without having to note anything manually.

Membership Management 52

Membership Management Software Directory FAQ 52

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. The deadline is February 2. Host: PCMA. Tue 1/23 at 2:30 p.m. More info/register.

LMS 174

LMS Price Revenue Technology 174

MemberClicks

JULY 31, 2023

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. With membership management software, you’ll be able to automatically track payments without having to note anything manually.

Membership Management 52

Membership Management Software Directory FAQ 52

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

elearning predictions 150

elearning predictions Mooc LMS Price 150

AMR Management Services

OCTOBER 2, 2012

HBR reorganized into a customer-centric model that united editorial, sales, and marketing for HBR, book publisher Harvard Business Press, and its websites. ” To improve the value of overall publication, HBR unified the print, magazine, and website by creating one editorial team and one marketing team. Does anybody read HBR?

Case Study 64

Case Study Library Content Kentucky 64

Higher Logic

OCTOBER 10, 2016

We were a small company at the time, just 15 people, so I took on the community project for CRMUG in addition to my marketing responsibilities,” said Lowry. Library of Webinar Recordings. For more advice and case studies on automation rules, check out our eBook with FeverBee. Chapter Program Growth.

Team 120

Team eBook Conference Examples 120

Wild Apricot

JUNE 27, 2008

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Case studies and best practices. I work with Bonasources Wild Apricot marketing team. case studies. E-mail marketing. collaboration.

Case Study 150

Case Study Tools Technology Communications 150

Disciple Media

AUGUST 21, 2023

It’s the intersection of your expertise, your passion, and what the market needs. Align with market demand: Check that there is demand for what you want to offer by conducting some research. Make your course a living community, not just a digital library. Real-world connection: Include case studies, examples, live demos.

Course 36

Course How To Price Social Media 36

Association Adviser

JANUARY 2, 2019

The experience of the American Speech-Language-Hearing Association (ASHA) provides a great case study of the use of smart staff engagement processes and decision-making. We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We

How To 87

How To Project Content Recruiting 87

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. You know I’m all about free.

Chicago 37

Chicago LMS New York Content 37

ChatterBachs

DECEMBER 27, 2010

DKRex : A5 I do scavenger hunts w/ staff to expose them to new(er) library tools in hopes of keeping them excited. suzannecarawan : i read OMG & people mag to understand what mass market thinks, watch sports religiously & observe what ppl buy at stores. SMfastfwd - Q6: How do you stay informed on #newtech? it is about merit.

Library 28

Library Social Media Case Study DC 28

Beth Kanter

MARCH 30, 2018

Sharing Cities: Activating the Urban Commons is a collection of 137 case studies and policies in 11 categories how self-organized, democratic, and people-powered policies and initiatives can help solve some of the most thorny problems we face around the world in urban areas. It helps residents save money and learn new skills.

Review 48

Review Portland Oregon Case Study 48