Associations Now

FEBRUARY 11, 2020

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. And this is exactly why brands are embracing inbound marketing.”. Sheikh says.

Marketing 95

Marketing Case Study Newsletter Content 95

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Interactive), and Case Study Showdown. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. More info/register. Transactions Corp.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Tools 195

Tools Education Newsletter Chicago 195

Wild Apricot

SEPTEMBER 30, 2010

Case Study 150

Case Study Newsletter Social Media Membership Management 150

Wild Apricot

AUGUST 30, 2010

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters.

Case Study 150

Case Study Newsletter Social Media Membership Management 150

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 80

Content Revenue How To Social Media 80

Reid All About it

JANUARY 8, 2021

At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. 17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Association Success

SEPTEMBER 22, 2020

From newsletter subscriptions to fundraising efforts, content can drive tangible results. . To accomplish this, be sure to show your work by: Citing top-quality sources, such as national media outlets, academic resources, and studies. Publishing case studies that demonstrate your organization’s expertise.

Content 78

Content How To Newsletter Social Media 78

Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Leading marketing agency, The Shelf , found that 92% of consumers trust recommendations from other people, even people they don’t know, over corporate content.

Marketing 100

Marketing How To Content Products 100

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Mighty Citizen Speakers: Jarrett Way, Content and Digital Marketing Manager, and Mindy Avitia, Senior Events and Marketing Manager, Mighty Citizen Thu 3/30 at 2 p.m. –

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Montana 259

Montana Revenue Case Study Conference 259

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

Higher Logic

APRIL 25, 2019

Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Higher Logic

MARCH 19, 2019

On top of that, you can use marketing automation to retarget advertisements. What will potential advertisers or your marketing team want from the advertising spaces you’re offering? Read the full story: MSCPA Case Study. Read more: Why You Should Be Segmenting Your Members By Data Rather Than By Type.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this case study.

Case Study 150

Case Study Arizona Social Media Revenue 150

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Case Study – Creating More Compelling Member Engagement. Therapists utilize the site to market their practice. Involving Brand Owners in the research program.

Member Engagement 119

Member Engagement Case Study DC eBook 119

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. SponsorPark A sponsorship marketing consulting firm.

Video 97

Video Case Study Discount Proposal 97

Higher Logic

FEBRUARY 8, 2018

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Or at least better understand their motivations?

Press Release 184

Press Release Case Study Newsletter Content 184

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

San Diego Price Strategy Education 370

WBT Systems

MARCH 20, 2018

She’s a multi-millionaire online marketing expert who says, “Webinars are the backbone of my business model.” Even better, free webinars lure prospective customers into the top of your marketing funnel and nudge them along that funnel toward one of your paid programs, like an online course. Ask Amy Porterfield.

Course 160

Course How To Content Marketing 160

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Rebecca Miller, Senior Manager, Marketing, Splash.

LMS 370

LMS Nashville Strategy Video 370

Association Adviser

DECEMBER 19, 2017

Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. Do you receive a newsletter with news customized to your interests? It’s common for associations using AI for their emails and newsletters to see open rates at 40 percent or higher, and click rates of 15 to 20 percent.

Newsletter 61

Newsletter Tools Case Study Report 61

Association Adviser

DECEMBER 19, 2017

Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. Do you receive a newsletter with news customized to your interests? It’s common for associations using AI for their emails and newsletters to see open rates at 40 percent or higher, and click rates of 15 to 20 percent.

Newsletter 60

Newsletter Tools Case Study Report 60

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Newsletter/magazine articles. Case studies. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter.

Content 100

Content Newsletter Social Media Case Study 100

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory FAQ 52

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

MemberClicks

SEPTEMBER 26, 2022

It drives things like automated renewal campaigns, allows associations to easily send out invites to their next great event and helps them send their newsletters and other communications to their members. Event marketing : Plan events? Email marketing: Communicating with your membership is critical. Learning more.

Software 52

Software Membership Management Directory Email Marketing 52

Disciple Media

DECEMBER 18, 2023

For example, by the end of a digital marketing course, learners might be expected to develop and present a comprehensive social media strategy. Case studies and scenarios: Present real-life scenarios or case studies for analysis. Start by defining what learners should know or be able to do by the end of the course.

Course 36

Course Case Study Social Media Project 36

Reid All About it

MARCH 29, 2019

And if that isn’t cool enough, check this out: “Our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models.”. David Epstein (Host), Marketing Director, Bizzabo.

Arlington 170

Arlington DC Certificate Washington 170

GlowGlobally

JULY 29, 2010

Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. Membership. Public Affairs. « Where in the World are the Innovators? by Peter Turner.

Marketing 60

Marketing United States America Newsletter 60

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory FAQ 52

SBI

AUGUST 31, 2022

At SBI, we have entire teams of talented professionals specializing in association governance and strategy, finance and operations, event management, marketing and communications, and member services. We provide the staff, expertise, and experience to support the “how” of their association, while association leaders dictate the “what.”

Committee 52

Committee Washington Team Conference 52