article thumbnail

Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Before Promo Connect members interacted in dispersed social media groups that PPAI didn’t own or manage. And with community, it could provide a safe and secure platform than social media for peer-to-peer learning. Improved Knowledge of Members/Member Data. Relevance in the Field.

article thumbnail

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Resource: Higher Logic + AACSB Case Study. Your association needs to leverage integrated mobile apps to stay current and reach younger members who will be onboarding with different technological expectations (if you can impress them enough to join, that is). Mobile Apps. billion by 2023.

Revenue 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three benefits of developing thought leadership content at your association

Nimble AMS

When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis. As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

article thumbnail

Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Webinar latecomers. 1 CAE credit.

DC 261
article thumbnail

Association Brain Food: 4.12.24

Reid All About it

Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service. Find out how to drive synergies at scale between social media and social customer service teams, and efficiencies with purpose-built AI.

Revenue 256
article thumbnail

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.

article thumbnail

Association Brain Food: 2.9.24

Reid All About it

Host: ASAE Speakers: Erik Hanberg, author of four books on nonprofit management, fundraising, social media, and board governance Jordan Castel, Association Governance Consultant at OnBoard Thu 2/15 at 2 p.m. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.