Smooth The Path

NOVEMBER 6, 2016

In the meantime, I’ve been asked to conduct another round of interviews with a different group of members. Insights like these are cumulative and knowing what we know from the first set of interviews will make the set of interviews even more interesting and helpful. Related: Slow data vs. fast data.

Case Study 104

Case Study Project Member Insights Association Value 104

Association Analytics

FEBRUARY 14, 2022

Ask, “Do you want better member insights to inform strategy?” Use case studies & references – use 3rd party examples and case studies as examples of success. This is important because you want to explain data in a way they can understand. Illustrate how data can solve their pain points. Take action!

How To 169

How To Case Study Cost Revenue 169

Higher Logic

JANUARY 23, 2019

If you want to follow up, send another email to confirm your hypotheses about what your members were interested in. As you continue what’s working and improve on what’s not, you’re growing your member insight and using that data to power engaging communications. Better Together. Still curious about how this works in practice?

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

SEPTEMBER 13, 2019

Turn Member Engagement and AMS Data into Effective Marketing. Learn from real-world case studies from organizations who integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. Wed 9/18 at 2 p.m. 1 CAE credit.

DC 34

DC Washington Revenue Review 34