Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

MSCPA’s daily digests and weekly community e-newsletter are popular with both lurkers and active contributors. All 11,000 members receive the weekly e-newsletter, where MSCPA sells advertising space.

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

Working on the PediaStaff blog and newsletters, Heidi always had more content ideas than she could realistically share in that format. Heidi includes links to relevant boards in her newsletter and blog posts, and even pins links to related boards on her Pinterest boards.

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

Working on the PediaStaff blog and newsletters, Heidi always had more content ideas than she could realistically share in that format. Heidi includes links to relevant boards in her newsletter and blog posts, and even pins links to related boards on her Pinterest boards. PediaStaff is a staffing firm that specializes in recruiting and placing pediatric therapists.

24+ Free Webinars for Nonprofits: October 2010

Wild Apricot

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events SEO Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters search engine optimization

20+ Free Webinars for Nonprofits: September 2010

Wild Apricot

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters

Association Social Media: Kelli Windsor, Food Marketing Institute

SocialFish

I oversee our digital communications strategy including social media, our blog , newsletter and website content. Case Study Featured From the Trenches

Association Social Media: American Anthropological Association

SocialFish

For example, one of the Twitter accounts serves as the mouthpiece of our Association newsletter. The Facebook community also enjoys such information, but thanks to the visual draw of posts, the Associations newsletter and journal article teasers are a huge ingredient to the page activity.

Association Social Media: American Occupational Therapy Association (AOTA)

SocialFish

I also subscribe to several daily e-newsletters to find content. Case Study Content Strategy Featured From the Trenches Nimble Nonprofit I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers.

Association Social Media: Independent Electrical Contractors (IEC)

SocialFish

We have a lot going on in communications at any one time so my time is split between our trade publication, marketing, e-mail newsletters, and social media. Case Study Content Strategy Featured From the Trenches Implementation

Association Social Media: ASCD

SocialFish

We have units in ASCD dedicated to almost every area that impacts education: conferences and institutes, book publishing, magazines and newsletters, online courses and webinars, professional development consulting, public policy, and more. Case Study Featured From the Trenches

Using Wild Apricot Functionality in Another Website

Wild Apricot

To many, Wild Apricot is a great all-in-one solution for website hosting as well as managing members, events, invoices, newsletters, donations, and contacts. Wild Apricot case studiesBut what you might not know is that you can integrate these features (i.e. membership registration, event calendars, profiles,etc) into your existing website using Widgets! Check out these client examples, incorporating Wild Apricot into custom designs, Wordpress templates, and more.

Association Social Media: American Society of Civil Engineers

SocialFish

While most all of our followers are civil engineers, we’ve found that engineers who study or work abroad use Facebook to connect with ASCE and stay updated with the latest industry news. Case Study Featured From the Trenches

“Flipping your publishing model” in action

SocialFish

And the case study we looked at through the Virginia Associations of Realtors’ example ? The blog/newsletter strategy drives most of that, as you can see from the increase in blog traffic as a percentage of total site traffic for the last few years: 2008: 17%. Association Case StudiesRemember this post about how to flip your publishing model ? I just came across this great post from NTEN about how they did just that.

Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Case Study – Creating More Compelling Member Engagement.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Here’s a fun forecast: The number of mobile users worldwide is expected to reach 7.26 billion in 2020.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. Case Studies. GrowGlobally.org.

Association Boards That Fail

SCD Group

They don’t open our newsletters. This CEO and I decided his organization may be a good candidate for a case study for our session. Do you have an association to suggest for my case studies on the panel?

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In a year, the ad space in their online community daily digest emails, weekly e-newsletters, and discussion pages brought in nearly $14,000 in additional revenue. Read the full story: MSCPA Case Study.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Case Study. (9). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Accelerating the Spread of Knowledge, Learning and Collaboration

Aaron Wolowiec

He is also the editor of Learning TRENDS by Elliott Masie , an Internet newsletter read by more than 52,000 business executives worldwide, and a regular columnist in professional publications, including CLO Magazine. Elliott Masie, The MASIE Center. On Wednesday, Jan.

Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers.

Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

A brief case study. In a previous post , we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members.

Team 130

Was Machiavelli Right? Are the Best Leaders Situational or Steadfast?

Association Leaders

I subscribe to an electronic newsletter published by booz&co called ‘strategy+business’ It often has interesting business and leadership related articles. He provided the students with two case studies of successful business leaders. If you read this blog regularly, you know I enjoy reading about leadership, particularly business leadership. I even have a few opinions of my own on the topic that I occasionally share.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Case Study. (9). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements. Speaking Engagements.

Price 40

Privilege Active Learning

Idea Architects

I n T he Chronicle Higher of Education's Teaching newsletter , a Grand Valley State University professor suggests we should privilege active learning. I previously wrote about this challenge and offered some practical tips in this piece for the ASAE Professional Development newsletter.

Association Brain Food Weekly: 3.29.19

Reid All About it

And if that isn’t cool enough, check this out: “Our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models.”. Studies show that up to 70 percent of high achieving professionals suffer from imposter syndrome, which affects your confidence and potential at work. A Case Study in Microlearning.

Transforming your community into a collaborative learning environment

Aaron Wolowiec

Newsletter/magazine articles. Case studies. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. On Dec. 4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

This can be the case even if there’s minimal cost - anything that seems “risky” can get pushback. Sometimes People Just Need to be Invited [Case Study]. Sometimes it’ll be an email newsletter with text and images.

There’s Nothing Artificial about the Intelligence AI Can Offer Associations

Association Adviser

Do you receive a newsletter with news customized to your interests? The result is a more relevant newsletter over time that the recipient wants to read more and more because it speaks directly to their evolving information needs. Photo by Alex Knight on Unsplash.

Ten Criteria for Vetting Event Technology Solution Providers (Updated)

Velvet Chainsaw

Ask for examples, testimonials and case studies. Do they have a blog, online group, case studies or newsletters that keep existing customers informed and up to date?

Inbound Marketing’s Potential for Membership

Associations Now

And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year.

How to Get Your Customers to Sell and Market for You

Socious

Numerous studies have shown that engaged customers spend more and are more likely to become brand advocates, so make effective customer engagement a priority. Email interviews published on blog posts, in newsletters, or in case studies.

There’s Nothing Artificial about the Intelligence AI Can Offer Associations

Association Adviser

Do you receive a newsletter with news customized to your interests? Personalized newsletters or news briefs that cater to unique interests are a function of AI-enabled tools detecting what a website visitor views and clicks on, and then customizing an ensuing email to keep the visitor interested in the brand/organization/association. It’s common for associations using AI for their emails and newsletters to see open rates at 40 percent or higher, and click rates of 15 to 20 percent.

Curating conference content to promote member engagement

Aaron Wolowiec

Examples and case studies presented during this program will help illuminate real life examples that can be immediately implemented within your own organization. Speakers, vendors, attendees and staff could be invited to transform important topics presented at the conference into valuable resources such as blog posts, newsletter articles, white papers or videos. On Thursday, July 26, at 2 p.m. ET, it will be my pleasure to present a webinar of the same name for Higher Logic.

Create the Right Goals for Your Website

SocialFish

In this case, that content is a webinar. See full case study ) Focus on your customer and the rest falls in line. Let’s say that better engagement for you includes more email newsletter subscribers.

Building Value: How Associations Can Leverage the IKEA Effect

Association Success

That’s essentially what Michael Norton, Daniel Mochon, and Dan Ariely did with one group of participants in a series of 2011 studies. Can your members easily submit op-eds or articles to your blog or newsletter? What if members could seed educational content by submitting case studies, vignettes, and questions from their own experience? What happens to member value when you design for participation? You’ve been working for hours on your new IKEA wardrobe.

ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

Exercise: choose one or more types of media from the list (blog post, video, podcast, microsite, email newsletter, case study, ebook, etc etc). This came up in conversation today, so I’m reposting it. An oldie but a really really goodie.

Mission Driven Volunteer Q&A

Spark Consulting

A number of the studies cited in the whitepaper are of more recent vintage (see page 22, “Additional Resources”). There isn’t clear indication of why, but also remember that this study looks at community volunteering, which is different from association volunteering.

How to Use Webinars as Lead Generation for Your Online Courses

WBT Systems

Illustrate this new information with case studies or success stories they can emulate. Porterfield has a few “seed” questions ready to go in case the Q&A starts off slowly. Like blog posts and email newsletters, webinars are an example of content marketing that establishes your association as a source for all kinds of education. ~~~. What does it take to make a seven-figure income from online courses? Ask Amy Porterfield.

Course 105

Building and Protecting Your Association’s Brand Is Vital

SCD Group

The experience offers a case study for other associations. Establishing a government relations office in Washington Enhancing public relations & member communications by adding a newsletter, a weekly leader letter and a broadcast news division.