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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

Van Deventer released a video through the official MPI WEC app used by attendees throughout the event. A press release followed in the morning noting the cancellation and MPI’s commitment to deliver meaningful and valuable content to attendees regardless of the schedule upset. Around 2:30 a.m., About The Author.

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7 Proven Ways for Banks to Handle a PR Crisis

CMA Solutions

Keep Your Message Consistent Make sure all communication, like social media , website updates , press releases , or emails to clients, has the same message. Additional techniques include writing press releases and training your spokespeople to address challenging media inquiries. Keep messages clear and concise.

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Along with a collection of past press releases, consider publishing occasional case studies that share the lessons learned from your organization’s events and campaigns. . For example, a major fundraising drive could easily become a public-facing case study.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! Together, the story reached an audience of over 14 million unique visitors a month. The tactics vary.

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Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. In terms of audience personas, wouldn’t it be nice to capture and target some of your competitors’ customers or prospects? Or at least better understand their motivations?

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. The content can take the shape of a blog post, press release or a special guide, which we publish on their website. Off-page SEO utilizes digital tactics externally for the brand.

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Vanguard Client Spotlight: Associations in the News

Vanguard Tech

One of the most interesting sections of the site is the Telemedicine Case Studies. A recent study by The ESOP Association and the National Center for Employee Ownership has saved the federal government more than $37 billion in 2010? To learn more, read this press release on the ESOP Association website.