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Building Personas: Defining Your Audience

Higher Logic

What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Ask these simple but effective questions: What’s the age range of most of your buyers? How much do they spend? What roles do they perform within their organizations?

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. The content can take the shape of a blog post, press release or a special guide, which we publish on their website. Off-page SEO utilizes digital tactics externally for the brand.

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MemCom Awards – could you be a winner?

Optimist Consulting

In our experience from helping companies, the tendency is for people to shoe horn text in from press releases or marketing materials – try to tailor your information and really answer the question in the best way you can. Build a relationship with the awards bodies.

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MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

Here is the press release on the award. Case Study. (9). Non-Dues Revenue. (1). For over 22 years, I have had the privilege to work with my colleague Rick Whelan. So it was an honor to be a part of the award ceremony this week when he received the Award for Distinguished Achievement. Congratulations Rick!

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. So we have some revenue goals, which we’ve been able to achieve and surpass, with the help of our advertising sales partner, Naylor.