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7 Proven Ways for Banks to Handle a PR Crisis

CMA Solutions

Keep Your Message Consistent Make sure all communication, like social media , website updates , press releases , or emails to clients, has the same message. They are powerful tools for providing consistent, real-time communication and the first places your customers and the media visit for up-to-date public information.

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

MORE: 14 content curation tools every online marketer should check out now. Along with a collection of past press releases, consider publishing occasional case studies that share the lessons learned from your organization’s events and campaigns. . Context about your organization.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! Together, the story reached an audience of over 14 million unique visitors a month. The tactics vary.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. Other secondary, closely related, LSI keywords would be “SEO strategy”, “SEO ranking”, “SEO company” and “SEO tools” to name a few. Off-page SEO utilizes digital tactics externally for the brand.

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MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. In our experience from helping companies, the tendency is for people to shoe horn text in from press releases or marketing materials – try to tailor your information and really answer the question in the best way you can. Good luck if you enter!

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Email Marketing: 3 Ways To Drive Results

CMA Solutions

According to the Advanced Marketing Institute’s headline analyzer tool, our headline for this blog contains 57.14% emotional marketing value (EMV) words. Success stories are basically case studies written as a narrative. Most case studies are cut-and-dry pieces broken into a Problem-Solution-Results format.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do.