SCD Group

JUNE 23, 2015

Yesterday I shared the case of the St. Louis Cardinals and protecting your brand. This represents a case study on how an iconic brand is working to be sure its brand is relevant to Millennials and the incoming Generation Z. I closed saying: Who at your association “manages” its brand? Watch for signals for change.

St. Louis 40

St. Louis Case Study Price millennials 40

Association Adviser

OCTOBER 13, 2016

Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. He said SMS is a proprietary senior leadership program for up and coming metal industry execs that MSCI puts together in collaboration with Washington University’s Olin Business School in St. Are we going to price based on value or just price enough to cover costs?

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

MAY 18, 2018

In this panel discussion, industry experts will dive into global association case studies and provide insight into why a global presence is needed, how management is conducted on a global scale; and how to deal with barriers and challenges. Louis (Association Chat). 2 CAE credits. More info/register. More info/register.

St. Louis 30

St. Louis DC California Washington 30