Remove Certificate Remove Communications Remove Content Remove Email Marketing
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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.

Texas 214
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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Meaningful Engagement: Communicating with Your Members in Troubled Times.

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Association Brain Food: 5.12.23

Reid All About it

shares 15 ways to improve your newsletter content and delivery. Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process.

Chicago 199
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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Automate email communications to members based on their actions, like registering for an event or paying dues. Increase efficiency.

Software 138
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296
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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. People love the option to consume their educational content on their terms - from wherever they want, whenever they want. But before all of that, win their trust by offering them insightful and engaging content at no cost.

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Association Brain Food Weekly: 4.23.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy.

Revenue 370