Reid All About it

MARCH 24, 2023

Sponsorship strategy. GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

MARCH 8, 2024

In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.

Social Media 250

Social Media DC Strategy Education 250

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SEPTEMBER 15, 2023

Data strategy. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script.

LMS 256

LMS Revenue Arlington Education 256

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AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Change management.

Chicago 195

Chicago Certificate Marketing Content 195

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JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Community Platform Demo Day. Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful.

LMS 369

LMS Certificate America Committee 369

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MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. content attribution—copyrights, legal ramifications, etc.; custom LLMs—how to explore, implementation, etc.;

Education 256

Education New Hampshire Tips Technology 256

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APRIL 5, 2024

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. AI-generated SEO content is “polluting our culture for your own minor profit. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Quick hits. Mon 1/18 at 3 p.m.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Maximizing Revenue through Smart Pricing Strategies. Can I get an amen?!

Certificate 370

Certificate System Dallas Price 370

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DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Mark Lowry at Association Analytics shares helpful member retention strategies. Member app. Member retention. Zoom fatigue.

Strategy 272

Strategy Video Technology Innovation 272

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DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network.

Revenue 363

Revenue Strategy Team Content 363

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JULY 31, 2020

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Planning virtual conferences. Tue 8/4 at 11 a.m. –

Montana 362

Montana Revenue Innovation Case Study 362

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MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. shares 15 ways to improve your newsletter content and delivery. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership. Membership tiers. But do you? More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

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SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.”

LMS 266

LMS Revenue Education Strategy 266

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

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JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Communicate.

Innovation 370

Innovation Communications Education Strategy 370

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Foster a strong online member community.

Association Software 144

Association Software Recruiting Recruitment Software 144

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

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JANUARY 29, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Communicate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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AUGUST 18, 2023

Chief Communications Officer/Owner, CQbd Wed 8/23 at 1 p.m. Learn about marketing AI tools you can begin using right now to optimize your marketing strategy, how to embark upon easy marketing AI experiments, and use marketing AI to enhance your processes and make workflows less time consuming. Host: UST Education Speaker: Jay S.

Certificate 195

Certificate Education Revenue Marketing 195

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SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learning Strategies for Virtual Events. Host: ASAE Technology Professionals Community.

Montana 350

Montana Certificate Conference Content 350

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JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating your Content Stream—from Marketing to Sales to Programs. Host: The Community Roundtable.

Technology 370

Technology Strategy System Education 370

Higher Logic

MAY 29, 2020

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Top Trends in Content Marketing 2022. Host: Content Marketing Institute. Tue 3/8 at 11 a.m. –

Class 195

Class Certificate Content Committee 195

Nimble AMS

NOVEMBER 30, 2022

W ith access to user-friendly reports , dashboards, and member – driven communications, you can transform your annual reporting process, making it member-centric. Leverage Nimble Create to create branded, personalized member content to enhance your annual reporting process. Completed certification courses? .

Report 107

Report Tips Certificate Process 107

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MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the strategies and tools modern associations are using to supercharge member engagement.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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JUNE 4, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement.

Video 367

Video Innovation Content Technology 367

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JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. The spring cohort for their Association Facilitator Certificate Course begins on March 11. Leadership development for young members. If it intrigues you, check it out—12 CAE credits too.

Survey 256

Survey Project Strategy Education 256

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JULY 30, 2021

People are too busy to find and vet the educational content they need, so do the dirty work for them. Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Writing as a Thought Leadership Strategy. Fri 7/30 at 4 p.m.

Newsletter 195

Newsletter Certificate Technology Strategy 195

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Brand Recognition: Anybody can sell educational content.

LMS 252

LMS Certificate Library Education 252

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FEBRUARY 19, 2021

The weekly list of free educational events and resources for the association community…. Board strategy. MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. Conference content. Credentialing programs. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. – The Virtual Community Expo.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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MAY 5, 2023

Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. .* – Coffee with Innovators: Association Design Circle On the first Friday of each month, an association leader leads a conversation on an association innovation topic.

Chicago 205

Chicago Education Certificate Revenue 205