Choosing the Right Model – Certificate or Certification

Blue Sky eLearn

Recently, Michelle Nolin, Learning Strategy and Instructional Design consultant from Learn Ethos, LLC and Linda Anguish, Director of Accreditation Services at the Institute of Credentialing Excellence presented a webinar on choosing the right model between certificates and certification programs. Assessment-based Certificate Program. Content typically specialized and focused in scope. Professional Certification Program. Program Content and Validation.

The Association?s Pursuit for Relevance: What Role Do Certifications, Certificates and Micro-Credentials Play?

Blue Sky eLearn

They now provide opportunities for the public to come into the library to record video and audio and then edit it, to create digital content, or explore virtual reality together, at VR stations within the library. Credentialing: This is an umbrella term, used to refer to concepts such as certification, licensure, certificate programs, micro-credentialing, accreditation, etc. Often certification programs have eligibility requirements (i.e.


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The certification conundrum

Aaron Wolowiec

Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. But the question is, should your association offer certification programs? It’s tempting to jump on the certification bandwagon but first, it’s important to conduct research. If your association needs a certification program to draw attendees, chances are, better content would do the trick. To certify or not to certify.

Opportunities for Association Certification

Smooth The Path

Some professionals feel the same way about certification exams. Members say it is fine to make the content difficult, but please make the instructions and questions simple and clear (seek out and destroy tricky wording). Members feel great achievement after passing a particularly difficult certification exam, but they are extremely busy with their day jobs so there’s only so many hours they can allocate to studying. I’m proud to have my certification.”

@CESSE Optimizing Sales Results for Certification, Certificate & Training Businesses


Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®, Based in Tampa, (ISC)2 is recognized for Gold Standard certifications and world class education programs. (ISC)2

How to Motivate Certification Candidates

WBT Systems

The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required continuing education credits. How can you motivate certification candidates and keep them on the credential path? WBT Systems will be exhibiting at the ICE Exchange and listening in on conversations about credentialing, but we thought we’d start one first here about motivating certification candidates.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities. Podcasts and Other Audio Content. It’s not the job of your eLearning content to promote your entire membership program.

Three Ways Your Association Can Build and Strengthen a Certification Program


When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. If your board of directors does not understand the commitment needed to make the program a success—and the financial realities of building and managing a robust certification program—then the credential will likely fail, and potentially drain the association of a significant amount of financial resources.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association?

Association Revenue Resilience: Build a Foundation with Content Pillars


Content Pillars are a tactic that offers promise for overcoming this challenge. Here are three reasons Content Pillars are an effective and efficient foundation for revenue generation. What makes a content pillar work is the quality of the content it offers.

Professional Development and Certifications

Associations Live

MSAE's Young Professionals Networking Group met to discuss the various certifications one can receive in the association and hospitality industry as well as where to get professional development courses, credits and classes. Each domain is content from different areas of association management and weighed based on importance. Fees associated with application, study materials and re-certification. Content based on the meetings, convention and exhibitions industry.

Certification Shift: Associations Seen Moving to Competency-Based Programs

Associations Now

Competency-based certification is gaining traction in the association community. The Society for Human Resource Management caused a major splash in the HR community earlier this month when it announced it will launch a new competency-based certification program for HR professionals and move away from a knowledge-based program that the group helped develop years ago. You don’t want to really make it a much more difficult exam than what’s needed for the purpose of the certification.

Bonus Content – Event Garde e-news – February edition

Aaron Wolowiec

Q: Transfer: Let’s say you just attended a certification course. Filed under: Associations , Learning , Professional Development Tagged: certification , Elyse Kopietz , Event Gardeian of the Month , knowledge transfer , Learning , Michigan Manufacturers Association , networking. Associations Learning Professional Development certification Elyse Kopietz Event Gardeian of the Month knowledge transfer Michigan Manufacturers Association networking

Global Growth: 3 Tips for Launching an International Certification

Associations Now

Locally based content experts and the right partnerships are the keys to success in global certification expansion, according to the HR Certification Institute. Last week, the HR Certification Institute and La Asociación Mexicana Dirección de Recursos Humanos announced a partnership that will bring HRCI’s global credentials to AMEDIRH’s 12,500 member organizations and other HR professionals throughout the country. Identify locally based content experts.

How to Launch an LMS with No Content

Blue Sky eLearn

We’ve talked to plenty of organizations who don’t believe they are ready or qualified to purchase a learning management system because of lack of content. While you can’t really launch an LMS with no content, you probably already have some waiting in the wings and can get up and running much sooner than you t hink ! . you have some content ready to upload. You can also wrap things like pre- and post-tests, evaluations, and certificates around live webinars.

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Duolingo Gets Crowdsourced Community Content Creation

Higher Logic

How can you effectively help your community lend a hand in content creation for your organization? Even if you haven’t heard of the language learning software, chances are you’ve benefited from their crowdsourced translations -- as students learn a new language, they can translate content from Wikipedia, Buzzfeed and CNN through Duolingo Immersion. That’s how it generates so much content and are able to educate so many people for free. Crowdsourcing is a big topic these days.

Best Practices for Monetizing eLearning Content


If you’re offering anything for continuing education credit, certificates or certifications are the first things we would recommend putting a price tag on. Many live virtual events and on-demand recordings are also educational in nature, and people will likely be willing to pay for this type of content – especially if it’s presented by popular VIP speakers. Examples are live or recorded webinars or recorded content from annual meetings.

Tips for Effectively Marketing Repackaged Content

Associations Now

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. Good marketing is the key to making association content feel shiny and new. Before associations start marketing their repackaged content, they need to check that it’s still timely.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

They also help associations finance lobbying and advocacy efforts, fund certification programs and scholarships, and invest in new tech and programs – all of which keep them relevant to members and help them fulfill their mission. Associations have a wealth of content at their fingertips. However, there are still associations today that aren’t making the most of the content they generate in their publications, at events, through online courses and webinars, and from their members.

New Certification Exam Prep Tool Sets Student Members Up for Success

Associations Now

An online instructive tool helps the American Society of Radiologic Technologists’ student members review for their certification exam. To prepare its student members for the radiography certification exam, the American Society of Radiologic Technologists has developed the Radiography Student Exam Assessment Library (Radiography SEAL). The post New Certification Exam Prep Tool Sets Student Members Up for Success appeared first on Associations Now

Stronger by Association: Engle Earns Meeting Planner Certification

AMR Management Services

Engle Earns Meeting Planner Certification. The foremost certification of the meetings, conventions and exhibitions industry, the CMP program recognizes individuals who have achieved the industrys highest standard of professionalism. “Will’s commitment to the industry in earning this key certification is what sets AMR apart.". Engle Earns Meeting Planner Certification. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Thursday, March 22, 2012.

Bonus content – Event Garde e-news – November edition

Aaron Wolowiec

Transfer: Q: Let’s say you just attended a certification course. Mary Manier. Q & A with Mary Manier , director of sales, Experience Grand Rapids. Learn: Q: How do you learn best? By reading in a coffee shop with lots of noise or in a quiet, library-like setting? A: I learn best in a quiet library-like setting. Network: Q: Some people are wallflowers while others are natural networkers. Which are you (or are you in the middle)? A: I am in the middle.

Bonus content – Event Garde e-news – November edition

Aaron Wolowiec

Transfer: Q: Let’s say you just attended a certification course. Mary Manier. Q & A with Mary Manier , director of sales, Experience Grand Rapids. Learn: Q: How do you learn best? By reading in a coffee shop with lots of noise or in a quiet, library-like setting? A: I learn best in a quiet, library-like setting. Network: Q: Some people are wallflowers while others are natural networkers. Which are you (or are you in the middle)? A: I am in the middle.

Squeezing Non-Dues Revenue Out of Your AMS


So they wrote off the sunk cost and invested their remaining budget in making their unique standards content more widely available to their members and beyond, bolstering ecommerce sales in the process. Certification exam charges after the AMS auto-reminds of upcoming credential expirations.

Five LMS Content Strategies to Attract, Engage and Support your Learners


Content is key to bringing learners together and creating valuable online education experiences. When your content is developed thoughtfully and implemented strategically through a smooth process, your learners will find it effective and keep coming back for more.

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Association Certification and Accreditation Programs: Minimizing the Liability Risks

Plexus Consulting

Venable LLP, Washington, DC Certification and accreditation programs ("certification" programs) sponsored by trade and professional associations are increasingly common. However, standard-setting and certification programs are not without liability risk, sometimes potentially significant risks. Fortunately, proper care in establishing and operating certification programs can go a long way toward minimizing those risks. by Jeffrey S. Tenenbaum, Esq.,

Learning Content Curation for Association Member Education

WBT Systems

Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. As L&D Managers know, reviewing and refreshing your content is important to ensure that your members are engaged and interested in learning. Using your LMS as a Content Curation Tool.

Why Your Organization Needs an LMS


A Learning Management System, or LMS, is software designed for online training, tracking, and reporting that supports content creation and storage for continued learning.

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My First ASAE: Session Standouts and Personal Takeaways


I am the Content Production Specialist here at CommPartners. My name is Julie. You may have seen some of my posts on the CommPartners blog over the past few months.

Bonus content – Event Garde e-news – March edition

Aaron Wolowiec

Q: Transfer: Let’s say you just attended a certification course. Debra Zabloudil, president and CEO, The Learning Studio Inc. Q & A with Debra Zabloudil , president and CEO, The Learning Studio Inc. Q: If I were writing a book about your life, what would the title be, and why? A: It would be titled, “An Unexpected Life” because life has thrown a number of things my way that most would not have expected (good and bad).

LMS, LCMS, Content Authoring: Exploring eLearning Tools

WBT Systems

Before getting started with using eLearning tools for your education or certification programs, it is important to know the difference between the different tools used to create, develop, and deliver eLearning content. Joe Ganci writes the Toolkit column for Learning Solutions Magazine , which reviews all the different tools available for creating eLearning content. The LMS can also include other useful eLearning tools that can be used to enhance the content you have created.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Repurposing Conference Content. If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities. Repurposing Conference Content. You can even go a step further and take certain sessions and turn them into courses for continuing education credits or certifications.

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Prestige, Content Draw Researchers to Join Associations, Survey Says

Associations Now

The most common reason academics joined scholarly societies was the quality of their research-based content, followed by the prestige of being a member, the survey found. Other common answers included required attendance at the annual conference, a need for certification, and networking opportunities. The post Prestige, Content Draw Researchers to Join Associations, Survey Says appeared first on Associations Now

Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings

Velvet Chainsaw

You’ve kept detailed data on content alignment with obligations, program and speaker approvals from governing boards, attendance, test scores and customer certification status. And your customers are complaining about outdated content and boring sessions. Meeting mandated and regulated industry (perceived content) requirements? The quality of the instruction and the accuracy of the content?

What will 2016 bring for associations?

Aaron Wolowiec

The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. One of the most valuable resources you have is your association’s e-learning content,” Abila wrote in its whitepaper. For many members, certification has greater perceived value and affords a significant career edge that mere membership can’t provide. It’s a new year.

Transforming your community into a collaborative learning environment

Aaron Wolowiec

Early in the presentation, we discussed the expanding role of content curation and how it can serve as a valuable tool for associations who wish to make meaning of the sometimes excessive information, content and messaging they share with members. Simply put, content curation comprises three elements: Sorting through vast amounts of content. And it’s valuable because: We live in an era of content abundance. Content curation offers high value. On Dec.

Six Issues Associations Are Having Difficulty Responding To

Velvet Chainsaw

Our Board of Directors speak about learning and education in of terms and attendance at workshops, number of butts in seats, compliance, certification and standards. What if they understood the pros and cons of dispensing content through a lecture versus collaborative co-creative methods of knowledge creation and understanding? Most certification academic standards have limited value. We also have a plethora of curated content to help us keep our edge.

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Content Producers, Take a Page From This Editor’s Book

Associations Now

He got about 300 questions and narrowed them down to cover the nine domains of listening and spoken language practices that form the core of the AG Bell Academy, a subsidiary organization of AG Bell that offers professional certification in the field. If there is content that I don’t want in there, I do my Nike thing, which is I just do it. The post Content Producers, Take a Page From This Editor’s Book appeared first on Associations Now One book, 101 volunteer contributors.

Members Only Content - BlogClump


Members Only Content. In the last 5 years, I am finding myself changing my philosophy on hiding content behind a members only login on an association website. Is it really the members only web content that is leading folks to join and stay members? Therefore, I am of the ilk that we should open up more of the web content to help drive that learning and engagement and capitalize on the value creation there. Members Only Content. skip to main | skip to sidebar.

Associations Need to Lead Change with Education Programs

WBT Systems

The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” These characteristics, combined with accessibility and affordability, makes association education programs more attractive to young professionals than traditional full-time certificate or degree programs. Generate Revenue from Education Content and Events.