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Choosing the Right Model – Certificate or Certification

Blue Sky eLearn

Recently, Michelle Nolin, Learning Strategy and Instructional Design consultant from Learn Ethos, LLC and Linda Anguish, Director of Accreditation Services at the Institute of Credentialing Excellence presented a webinar on choosing the right model between certificates and certification programs. Assessment-based Certificate Program.

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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Do associations have a common understanding of the content that staff and members create?

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Three Ways Your Association Can Build and Strengthen a Certification Program

SBI

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. Be strategic about cost, content, and governance.

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Tips for Effectively Marketing Repackaged Content

Associations Now

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. Bundle similar content.

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