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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. Require speakers to stick to the program content.

Content 93
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Three Ways Your Association Can Build and Strengthen a Certification Program

SBI

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. Be strategic about cost, content, and governance.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Update content frequently to provide a seamless user experience, one that will keep them coming back.

Tools 205
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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? The trick to striking the right balance? Let’s get to it!

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. The Top 3 Ways Associations Recruit New Members. reports which recruitment marketing channels have performed the best for associations (trade and professional). It's stressful.

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How to use innovative technology to attract members to your association

Nimble AMS

Consider adopting modern association management software (AMS) to drive member recruitment. An AMS is an invaluable tool to optimize your operations and boost member recruitment and retention. . Engage potential members through branded content and personalized communications. A modern platform. A modern platform.

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How to develop your association’s professional development program

Freestone

Now more than ever, members are turning to their professional associations for continuing education, certifications, and career advancement resources. It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year.

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