The certification conundrum

Aaron Wolowiec

Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. But the question is, should your association offer certification programs? Such programs can be costly and sometimes there are legal loopholes, said Mickie Rops , principal consultant for Mickie Rops Consulting, LLC. It’s tempting to jump on the certification bandwagon but first, it’s important to conduct research. To certify or not to certify.

What is CAE Certification for Association Professionals?


In a snapshot, the purpose of the CAE certification is to : establish the body of knowledge; assess the level of knowledge ; encourage professional growth; formally recognize individuals who meet the requirements ; and. The CAE certification eligibility requirements and program materials were developed through an industry analysis survey to identify the day-to-day knowledge used by association professionals. Marketing, Public Relations, and Communications.


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Three Ways Your Association Can Build and Strengthen a Certification Program


When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. If your board of directors does not understand the commitment needed to make the program a success—and the financial realities of building and managing a robust certification program—then the credential will likely fail, and potentially drain the association of a significant amount of financial resources.

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

But when specifically asked during a recent NACEDA prep session, leaders added travel, opportunity costs, value proposition and marketing to their list of challenges. During a similar powwow with the best and the brightest minds, local association leaders added certification, continuing education credits, programming for disparate experience levels, personal/professional motivation and regulations – all of which resonated with this group, as well.

Associations Live: Career Development, Professional Certifications.

Associations Live

Career Development, Professional Certifications and Advanced Education. Cost is relatively high - on average it will run you $500-1,000. You receive a certificate at the end of your course. The cost for this program is around $300-500. This will cost around $2,000-3,000. Cost is based on tuition rates. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Thursday, May 26, 2011.

Three Reasons Not To Start An Association Certification Program

Velvet Chainsaw

“All organizations can develop certification. Some organizations think creating a certification program is the sure way to solve some of its problems. Identifying Certification Goals. Rops advocates that before starting a credentialing program, an organization needs to identify its certification target and goals. Then identify how certification will address that challenge with a goal statement. Any successful program needs to address a market need.

The growth spurt continues for associations

Aaron Wolowiec

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Competitive associations or sources of information (34 percent) and economy/cost of membership (31 percent) are the biggest external challenges to growing membership. What keeps association leaders up at night?

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Sunk Costs, Marginal Costs and Economics - BlogClump


Sunk Costs, Marginal Costs and Economics. Two of these are cost related. Here are some basic definitions from The Economist website : Sunk Costs - When what is done cannot be undone. Sunk costs are costs that have been incurred and cannot be reversed, for example, spending on ADVERTISING or researching a product idea. If potential entrants would have to incur similar costs, which would not be recoverable if the entry failed, they may be scared off.

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Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. VHMA was […].

Life goes on…and so does learning

Aaron Wolowiec

As a result, certification programs, assessment-based certificate programs, digital badging and competency-based education are likely to be areas of significant growth for continuing education and professional development providers.”. For example, if an association offers online certification, it can easily incorporate a YouTube video or podcast.

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Do We Need Social Media Certification? - BlogClump


Do We Need Social Media Certification? My friend Maddie Grant tweeted this post the other day about Social Media Certification. There is no authority in Social Media Marketing, there is no standard. I bet these folks doing the certifications are trying to become the authority by offering them. I am not advocating a certification, but there might be a way to do one that wasnt totally full of fluff. But isnt that like all certifications?

China Market Insight – Pushing to Become an Advanced Economy


In 2013, MCI will be bringing you a new feature to called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions. Traditional “low cost” industries will be replaced by other developing countries as China’s wage costs increase. Sales & Marketing. Sales & Marketing.

CEUs Are The Fool’s Gold Of Conference Marketing

Velvet Chainsaw

The average cost of one course hour is all over the board. Participants can’t earn a degree, but those who demonstrate a mastery of the subject taught will receive an official certificate of completion ( Conference organizers that market CEUs or education credits as their main value proposition are not going to be able to maintain registration prices. Often the ratio of participants actually involved in pursuing certification is less than 10 percent.

Digital Badges: The 21st Century Credential

Association Adviser

More than ever , individuals are seeking resources for continual learning to enrich themselves personally and set themselves apart in the job market. Online trainings, courses, tutorials, webinars and other forms of continuing education allow individuals personal and professional enrichment from qualified institutions in formats much easier, and usually much less costly, to access than education in a traditional classroom setting.

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Friday Buzz: Analyzing the Real-Estate Market

Associations Now

A recent report on the city’s real-estate market could offer a good starting point for your search. Also: The ups and downs of certifications at events. It varies by the neighborhood; Capitol Hill space costs a lot more than what you’ll find in Northern Virginia.) Groups such as the New America Foundation and the Edison Electric Institute are among those taking advantage of the real estate market in finding larger new spaces. A Certification Conversation.

Determining Your Association’s Missionary Product

Membership Marketing

The most expensive task in marketing is new customer, member, or donor acquisition. But many associations are trying to fight the marketing wars on multiple fronts because they have not identified their introductory or missionary product. Instead they reach out to the marketplace with many products like membership, certification, conference, or publications. Growth comes through focused efforts targeted at a specific market segment.

OpenBadges: Increasing Visibility of Association Education

WBT Systems

There has been much discussion lately about the value of digital badges for both association education and certification programs. This blog notes that “more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees”.

Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners. Difficulty justifying membership costs with any significant ROI (27%).

Association Revenue Resilience: Build a Foundation with Content Pillars


And getting attention online and driving quality traffic to your website is one of the biggest challenges for sales and marketing professionals. A Quick-Turn, Cost-Effective Initiative. You can use pillars for: Co-marketing content and virtual events with partners.

Secrets to Market Share and Product Sales Growth ?


Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. How does one determine where or how to enter a new market? What is your market potential? In short, they expect quick returns with value propositions, strategies and infrastructure used to build their home markets. Market Insight – Get It & Keep It. Market & Bus Planning (44).

A Guide to the Association Market in China ?


Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. On the Chinese local market, building visibility through various marketing and communications channels and conducting events such as conferences and training programs are considered key elements to building a community. Market readiness.

Emerging Market Cities Open Their Doors to Associations.


Market & Biz Plan. Emerging Market Cities Open Their Doors to Associations. Categories: Market & Bus Planning. Associations seeking to expand their international footprint and benefit from the ever-growing global marketplace of products and services know that while the market may be flat in the United States, opportunity may be quite good in emerging market countries especially in the Middle East and Asia. Study Mission to Grow Markets. Costs.

CXPA Elevates the Customer Experience with Community

Higher Logic

The CXPA Community has seen success for its members in multiple areas – a few resources have stood out as especially useful and often member-driven initiatives: Mentor Match program, Community Blogging, CCXP Certification, and In-Person Networking. Some members want help with industry certification, while others have issues getting leadership buy-in at their companies – mentors are helping to make a business case for customer experience. Leveraging education and certification.

Association membership is on the rise

Aaron Wolowiec

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets.

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Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process.

Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

Some of it rests on relying on your existing membership community to do some Word Of Mouth (WOM) marketing for you and/or provide some leads and introductions (your corporate partners can be VERY helpful with this). Start by offering something that’s low cost (time, energy, attention, money, commitment). For the people who say no to that first offer, make a different low cost offer.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. As an association professional reading this blog, you are likely providing courses or certification programs for your members. The problem with video as a marketing tool is that it puts us on the spot and makes us vulnerable. Step 1: Follow marketing best practices.

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Insights from 5 Associations on Improving Member-Customer Engagement & Relationships


Selling Certification. Certification and accreditation programs are consistently strong-performing products according to the GEI, and some participants found validation of their own efforts through the index. Certification has been a very valuable part of our operating to an international audience,” says Sue Reimbold, Senior VP, Marketing and Communications, at the American College of Chest Physicians. What’s in a number?

3 ways to generate non-dues revenue

Association Success

YouTube also allows you to produce a live feed with up to 6 cameras that you control, for little to no cost. Possible perks that could be available for an ongoing or one-time additional fee include: Educational events that offer industry certification or earned credit.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

Associations are the driving force in most industries for professional development, continuing education credits and industry certifications, so until live events return to calendars, associations are looking at other ways to provide the vital education that regularly happens on-site. Plus, it will not only help your association cover the costs of the webinar series or video production, it will also help you recoup some of the non-dues revenue lost from events.

Where Does Your Association Fit in a Changing Postsecondary World?

Blue Sky eLearn

Additionally, with tuition rates steadily rising, but the increase of the average salary lagging, we are seeing that the ROI for a typical four-year college education may not be worth the cost; a shocking 42% of millennials have student loan debt and with viable alternatives on the table many may turn away from the expensive four-year college route. . In the late 1990s, higher education and the importance of a four-year college degree started to change.

4 Benefits of Associations Hosting a Virtual Conference


Hosting a physical conference is cost-prohibitive for many organizations with small budgets, making it an out-of-reach goal. An excellent marketing tool. Continuing education credits for certifications. Here are 4 reasons why every association should consider hosting a virtual conference: 1) Cost Effective. Travel costs are almost non-existent; few if any people need to be in the same place at the same time.

Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing.

Duolingo Gets Crowdsourced Community Content Creation

Higher Logic

Most language learning software is expensive; with Duolingo, anyone with internet access can learn a new language at no cost and without ads. This could be done with dashboards, tracking metrics or gamification -- give badges and other certificates to volunteers after they’ve passed certain metrics. Community Management MarketingCrowdsourcing is a big topic these days. Kickstarter allows people to fund business ideas they believe in.

Association Brain Food Weekly: 4.25.16

Reid All About it

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Association Brain Food Weekly: 4.25.16

Reid All About it

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Association Brain Food Weekly: 10.16.20

Reid All About it

By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Green beans are all over the farmers market right now. Tackling Multicultural Marketing Like a Pro. Host: Marketing General Inc.

Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

We also need to be aware of the use and need for metadata that exists in digital badges vs. relying on traditional certificates or diplomas alone. I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance. It could be a member benefit to stay up-to-date with technology and trends as well as provide tailored unique education, especially if it was cost-effective and streamlined.

Association Brain Food Weekly: 12.4.20

Reid All About it

Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices —an argument that gets into goals, costs and value. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Association Brain Food Weekly: 1.10.20

Reid All About it

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent. Bill Cushard, Director of Marketing, ServiceRocket.

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