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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Give people indisputable reasons to renew.

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Association Brain Food Weekly: 9.18.20

Reid All About it

In a changing world and uncertain economy, if you want to hold on to a job—or find a new one—you need to acquire and demonstrate mastery of new skills. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs.

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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” These new learning styles are incredible opportunities for your association to create new income streams. All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. Let me give you an example of how this looks in the real world.

New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs.

Association Brain Food Weekly: 9.11.20

Reid All About it

WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Check out these 14 ways to spark FOMO with your virtual conference from MemberSuite. to 4 p.m. –

Association Brain Food Weekly: 8.21.20

Reid All About it

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Want to get new ideas for your association?

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

4 tips to help out and stand out as an all-star volunteer

Association Success

If you’re like most job seekers, you’re neglecting a key step to land a new job. They know how to be all-star volunteers. . Every organization, large or small, needs volunteers to fulfill their missions. Allow you to add value, and 3.

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Social Learning: Creating Community Around Learning

Fonteva

It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? Before we get into the details around software and ideas on how to wrap community software around learning, it’s important that you’ve built a sense of community with your association members in general. Then invite attendees and your speaker/instructor for a follow up Q&A to happen in the community.

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Association Brain Food Weekly: 2.21.20

Reid All About it

We all want to be fair and inclusive, but biases are natural and inevitable. In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters. How’s that, you say?

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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts. The next time you revisit your member recruitment strategy, consider these top four tips for maximizing member engagement as a long-term investment: Establish online member communities.

Association Brain Food Weekly: 5.15.20

Reid All About it

Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. If you know of a good one to share, please let me know.

Association Brain Food Weekly: 2.8.16

Reid All About it

Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Blab is easy to use.

Association Brain Food Weekly: 11.29.19

Reid All About it

If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. MemberSuite describes the difference between real and pseudo SaaS AMS and suggests 12 questions you can ask a potential AMS vendor to find out what they’re really selling. Quick hits before we get to next week’s free webinars: What is quantum computing? (

Association Brain Food Weekly: 9.30.16

Reid All About it

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future. I’m a believer in the Power of A , but I also believe in the entrepreneurial mindset that seizes opportunities to create value. – Using Banner Ads to Attract Customers.

Association Brain Food Weekly: 5.8.20

Reid All About it

Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Will college students return to campus this fall? I just now left the Non Dues-A-Palooza virtual happy hour to finish writing this post (dedication!)

Association Brain Food Weekly: 5.1.20

Reid All About it

Here’s a pair of posts about a virtual event format I’ve only recently come around to. I must admit, I was a skeptic about using an avatar to attend an event in a virtual world. If we are looking to affirm our associations are dynamic, meaningful homes for connection and community, it is time to start looking further forward and creating elevated connection experiences.”. 20 great questions to ask right now instead of “How are you doing?”

Association Brain Food Weekly: 7.11.16

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This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. HighRoad’s new Analyst Brief series brings research from the for-profit world to the association world. Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. To participate in the survey, email Tony Rossell at MGI.

Association Brain Food Weekly: 9.4.20

Reid All About it

In conversations about virtual conferences, one question always arises: how to provide value to virtual sponsors and exhibitors. Alex Palmer at Northstar Meetings Group describes how to provide an optimal experience for both in-person and virtual attendees.

Refocusing on Jobs and Education in 2015

YourMembership Blog

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. LinkedIn’s goal was to not only help someone find a job but to also prepare them for their next employment opportunity. The idea that LinkedIn would help someone prepare for a better job pointed directly to professional development.

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. . In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. .

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9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. . In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. .

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Some members are more valuable to your organization than others.

How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth

GlowGlobally

A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Most notably, we found that both cohorts found the following to be significant barriers to international growth : Lack of experience and knowledge of a region. Lack of a commercial business license and bank account to collect revenues in local currency. Challenges to Growth.

Personal Relationships and Big Goals Keep AHE’s Sponsorship and Education Programs Healthy

Association Adviser

How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time? Costello’s need to be personally involved with corporate partners and to continually focus on potential areas for membership growth has positioned AHE to strongly represent healthcare facilities’ interests for years to come. What route did you take to this position? How did you do it?

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

Tutoring Jobs

SocialFish

You will be surprised to find that there are very many people requiring the services of a private tutor. have recently begun to learn English, and hence, English tutors are in high demand. There are many opportunities for you to make money if you can teaching. As such, you will be able to specialize and capitalize on your expertise. This job allows you to either work part-time or on a full-time basis. How does it work? Course Hero. to 5 p.m.

Association Brain Food Weekly: 8.31.18

Reid All About it

The weekly list of free educational events and resources for the association community… Do you know what your APIs are up to? A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives.

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Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. The time and money that effective software saves leaves you more resources to devote to pursuing your goals and continuing to grow. As you begin your search, take the time to explore beyond the first dominant choices you come across. Ready to get started? It is fully native to Salesforce. Easy-to-use CMS.

Re-Energize Online Learning for Members

WBT Systems

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? If your members are finding your online learning content to be a bit stale, or if participation levels are dropping, don’t despair! How to Really Involve Learners.

Association Brain Food Weekly: 8.9.19

Reid All About it

But, I’ve got to admit, reading all the tweets and putting together this post, I’m feeling a bit wistful. I’m realizing how much I’ll miss seeing my friends. Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Take a look at MemberClick’s Small Staff Guide to #ASAE19 and Ultimate Guide to Networking at #ASAE19. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life.

Association Brain Food Weekly: 9.6.19

Reid All About it

Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? They explain how to earn and reward learner loyalty. The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Another person who has dedicated countless hours to the association community is KiKi L’Italien. ” What to say? How to respond?

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. I subscribe to dozens of podcasts and normally don’t listen to every single episode, like I do with Presidential. Since I love to cook, America’s Test Kitchen Radio is another favorite. The Event Planner’s Guide to SEO.

Help Your Members Across the Digital Readiness Gap

WBT Systems

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. adults are “relatively hesitant” to use digital tools for learning. Who regularly visited your website to read content or download resources?

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The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

However, it’s not LinkedIn or Facebook you need to worry about. Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. These new communities focus first on providing indispensable tools to their members – tools that save time, money and, in the case of doctors, lives. Collaborating to solve problems. Mission to move the industry forward.

Online Jobs for College Students

SocialFish

It is the only place where you are allowed to be ‘poor’ and intoxication is not frowned upon. So, trying to take on some extra work on top of your academic endeavors can be quite taxing, and it is essential to look for a job that will not take up too much of your time. You can find easy to do jobs online that will pay you handsomely. Jobs that will be able to cater for your college expenses and even help you out with your student loans. Oh, College!

Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. The mobile technology industry is commonly held up as an epicenter of innovation and creativity in the 21st century, a model for other sectors to learn from or emulate. I can very easily believe that they hope to entrap some sliver of their consumers into accidentally clicking a button and paying money for a service nobody needs.”