Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Consider these models to price your eLearning right.

Price 168

A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers? What if that competitor offered a state-of-the-art online learning platform to deliver those certifications, making the learning experience easy and enjoyable? Certifications have long been the domain of associations.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. One-Time-Fee should be the first pricing option for higher quality courses.

Price 40

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club.

Association Certification and Accreditation Programs: Minimizing the Liability Risks

Plexus Consulting

Venable LLP, Washington, DC Certification and accreditation programs ("certification" programs) sponsored by trade and professional associations are increasingly common. However, standard-setting and certification programs are not without liability risk, sometimes potentially significant risks. Fortunately, proper care in establishing and operating certification programs can go a long way toward minimizing those risks. by Jeffrey S. Tenenbaum, Esq.,

Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings

Velvet Chainsaw

You’ve kept detailed data on content alignment with obligations, program and speaker approvals from governing boards, attendance, test scores and customer certification status. Being able to document that attendees sat through the entire course so that you both are in compliance with regulations? Attendee satisfaction with the course so you can continue to make revenue from your education offerings? for the right price and.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Therefore, the logical “ next practice ” in relation to continuing professional education is to offer a digital badge as a credential for completing a specific education or certification program.

Make it Easy for Members to Love your Association LMS!

WBT Systems

Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person. Before your members access course content, there are other ways your Association LMS can make it easier to find the content they need.

LMS 52

Learning Management Systems for Associations: The Essentials

WBT Systems

What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? These tools have the capabilities to create very engaging and interactive course content, but in order to deliver this content to your members, your association LMS will need to support eLearning content standards. Manage Complex Continuing Education Credits and Certification.

5 Ideas for New Digital Revenue Streams

Blue Sky eLearn

This could also allow for some more flexible pricing (for example, paying per session instead of for the entire conference) which may allow more people to attend and increase your overall revenue at the end of the day. . For many, education is a big reason for attending a conference – whether it is for required continuing education credits and certifications or just for the enjoyment of educated oneself. Create content specifically for on-demand courses.

Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

A learning pathway is a designated route through online classes, courses, and other educational programs that is designed to help someone achieve a learning goal, for example, prepare for a specific career or update skills. Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. Will pricing be the same for all classes in the learning pathway? Certificate? Will an exam be required for certification?

Class 46

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses. Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. How vital is non-dues revenue for your association? For many, it is quite substantial.

How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. Also, include a link (or links) to other related content and courses.

How To 159

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. Or, depending on your mission, you could create an online course that helps educate members about important issues like health and wellness. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses. Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. How vital is non-dues revenue for your association? For many, it is quite substantial.

Association Brain Food Weekly: 10.16.20

Reid All About it

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Also, include a link (or links) to other related content and courses.

Best Practices for Monetizing eLearning Content

Fonteva

If you’re offering anything for continuing education credit, certificates or certifications are the first things we would recommend putting a price tag on. Here are some ideas to get started: Develop and sell courses. These can be courses created in-house or with an instructional designer, or developed from content that’s currently available. Whether part of courses or not, virtual events have become increasingly popular throughout the years.

LMS 50

Get Ready for Online Learning with LMS Selection Criteria

Delcor

How much of the decision will be dependent upon pricing ? Certificates. How many certificate programs do you offer? How many courses must participants complete to earn the certificate? Can they print/reprint their certificates? Certifications. Things get more complicated with certifications. With in-person events on hold for a while due to COVID-19, many associations are shifting their focus to online education.

LMS 55

How should associations face COVID-19?

Association Success

Michael Tatonetti, the Director of Certification and Education with the Professional Pricing Society, said his association is providing recession-specific content to its entire audience. . “We We actually compiled an email today that went out this morning with course recommendations, but also free content: webinars, seminars and podcasts that we had about this topic,” he said. “We

LMS 95

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities. You can even go a step further and take certain sessions and turn them into courses for continuing education credits or certifications.

Tips 172

Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment.

How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

How often are members engaging in training certification courses? . How many learners will we have in this specific professional development course? . What’s the proper price point for this product in our online store? . In the case of an online learning product like Web Courseworks ’, that means suggesting which courses to apply for that will allow members to receive their certifications. By Brian Smith, Communications Specialist .

LMS 54

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Students drive their own pace of completion through a program’s curricular courses or modules by demonstrating competencies through learning exercises, activities and engaging experiences. Because the learning can occur in varied settings and forms, individuals are not restricted by course schedules and access to programs. Provide quality certification programs. When I graduated college 16 years ago, times were different.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Students drive their own pace of completion through a program’s curricular courses or modules by demonstrating competencies through learning exercises, activities and engaging experiences. Because the learning can occur in varied settings and forms, individuals are not restricted by course schedules and access to programs. Provide quality certification programs. When I graduated college 16 years ago, times were different.

How to Launch an LMS with No Content

Blue Sky eLearn

Look into pricing for getting sessions recorded at your next one. You can bundle sessions together in packages by topic, sell them individually, or sell the entire conference as one bulk price. . You can also wrap things like pre- and post-tests, evaluations, and certificates around live webinars. Then, once the webinar is complete you have an on-demand presentation or course at your fingertips! . We must be kidding, right? Well, yes and no!

LMS 44

Association Brain Food Weekly: 9.11.20

Reid All About it

The weekly list of free educational events and resources for the association community… Virtual conference pricing. Her family pays the price for America’s chicken dinners. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

CXPA Elevates the Customer Experience with Community

Higher Logic

After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. The CXPA Community has seen success for its members in multiple areas – a few resources have stood out as especially useful and often member-driven initiatives: Mentor Match program, Community Blogging, CCXP Certification, and In-Person Networking. Leveraging education and certification.

AMCs Engaged!

YourMembership Blog

And, more than 100 attendees participated in eligible CAE sessions, receiving their education credits and certifications electronically via AMC Institutes AMS, which was connected to the mobile app. More importantly, by using the mobile app, AMCI is lowering staff time and cost spent on manual data entry of credits and certificates. Price sits high in the consideration criteria when selecting technology. Are You Built for Speed?

LMS 150

Association Brain Food Weekly: 5.22.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail/mocktail of choice and spend an hour with us as we talk about your favorite must have apps! Moving Training and Certification Online in Less Time. Participants expect a modern, engaging certification experience that fully supports their lifelong learning journey.

Finding Radical Value in Core Competencies

Association Subculture

If it is true that a) the education system is undergoing a major disruption, b) we already have solid core competencies around education and certification, and c) an audience that wants and needs it, then what is stopping us from refreshing and renewing our offerings for adult learners both here in the United States and around the world? Reframe Delivery – Massive open online courses or “MOOCs” are effectively disrupting the landscape.

Mooc 128

The 5 E’s of Generating Non-Dues Revenue from eLearning

WBT Systems

One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Whether you choose to use the inbuilt eCommerce features, as in TopClass LMS , or choose to integrate with the eCommerce features in your AMS, you should be able to easily use coupons, tokens and multiple pricing options to manage content sales from your public and private catalogs, to members and non-members.

LMS 56

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Of course, there are a few buckets of “association membership value” you can generally expect members want, such as professional development, networking, or certification in the industry. Again, this isn’t going to be the strongest approach, since if members don’t see value, a lower price won’t be extremely convincing. Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership.

eBook 212

Association Brain Food Weekly: 9.30.16

Reid All About it

Here’s the description from TechCrunch : “…an ambitious e-learning portal tailored to individuals, but also catering to businesses looking to keep training their employees, and beyond that even educational institutions exploring e-learning courses.”. Joey Price, CEO, Jumpstart: HR. The future of learning has been on my mind lately.

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks

When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. It’s a great attractor for learning experiences at conferences and multi-day live courses.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. See examples of eLearning courses, and get ideas and inspiration to take back to your own projects. The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ?

Association Brain Food Weekly: 10.21.16

Reid All About it

Check out the course description if you’re interested in joining them. Crash Course in Visual Design (Managing eLearning Thought Leader Series). Presenters: Sara Sturtevant, Continuing Education and Certification Coordinator, EMDRIA. If you’re looking for a way to contribute to the association community, I’ve got one for you.

Association Brain Food Weekly: 5.8.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk facilitation graphics. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work. Discuss and evaluate emerging pricing models to consider for your Fall 2020 event.

Association Brain Food Weekly: 12.6.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Monthly donors give 42% more over the course of a year compared to one-time donors. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price. The weekly list of free educational events and resources for the association community… Starting to feel a little holiday stress?

LMS 161