Association Brain Food: 2.10.23

The weekly list of free educational events and resources for the association community…

low sunlight slanting through trees – inspiration for my weekly list of free educational events and resources for the association communityMember engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community, on February 14. If you pre-order the book by the 13th, you can sign up for a free companion workbook.

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more.

Year-round attendee community. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association.

Generation Z. WBT Systems suggests ways to attract Gen Z to your association by helping them build lifelong learning habits and expand their network. They describe the type of online learning programs that appeal to this generation and other young professionals.

Board development. Follow Jeff De Cagna on LinkedIn this month for his Fit-for-Purpose February posts. Twice a day, he’ll share “ideas, insights, next practices, and resources that will help your association’s board set a higher standard of stewardship, governing, and foresight and become fit-for-purpose.”

APIs. Nowadays, if you’re involved in a technology selection or implementation project, you must understand APIs, unless you’re okay with letting your software live in a silo. Without a basic knowledge of APIs, you could also cost your association a lot of time and money. Empowered Margins describes APIs and their potential in a way that even non-techies can understand.

Trade show costs. Danica Tormohlen at the Trade Show News Network writes about The Exhibitor Advocate’s 2022 Material Handling and Labor Study, which provides benchmarks for trade show labor and materials handling costs in 16 cities.

Quick hits

Google Analytics 4: what it means for your website. (the one and only Ray van Hilst, Yoko Consulting)

Content planning: how to empower your team and fill the calendar with great ideas. (Jenna Buckle, Superpath)

Everything you need to know about sponsorship sales in 2023. (John Bedor, The Trade Show Manager)

How to work with a workaholic colleague. (Melody Wilding, Harvard Business Review)

Good eats

Skip down to the list of free educational events if you prefer takeout.

If you like crab cakes and you like fish, then you’ll like fish cakes. I made mine with black drum instead of cod. Because several recipe commenters mentioned the cakes falling apart while frying in the pan, I took one of their suggestions and baked mine instead.

On the side, Brussels sprouts roasted with bacon, red onion and garlic powder, then drizzled with maple syrup and balsamic vinegar. Also, butternut squash wedges roasted with cinnamon, smoked paprika and cayenne.

I forgot about this oldie-but-goodie, baked chicken and mushroom skillet. I served it over brown and Japonica black rice that I made in the pressure cooker with chicken broth and sautéed onion and garlic. On the side, leftover roasted vegetables.


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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.


Fri 2/10 at 12 p.m.* – Conversations with Champions

Each conversation features an AWTC leader or AWTC Award winner, followed by breakout rooms with changing topics (selected by our featured guest). These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register.

Host: Association Women Technology Champions

Guest: Moira Edwards, MS, CAE, owner and president of Ellipsis Partners LLC

*All events are online at Eastern Standard Time unless otherwise noted.


Fri 2/10 at 4 p.m. – Career Coach Series: Leadership at Any Level (Panel Discussion)

February is Youth Leadership Month and our panel of career coaches will share their coaching styles and how they encourage professionals to lead from any level. Join us for a moderated discussion on defining leadership, vital skills to grow and encourage, and leading alongside others. More info/register.

Host: Fridays@4

Speakers:

  • Daniela de la Piedra, JD, MPA, CPC, ELI-MP, certified coach and founder of Everyday Daniela Life Coaching LLC
  • Jeff Koziatek, certified coach, The Values Conversation and the John Maxwell TEAM
  • Nneka Thompson, coach and advisor, AWS
  • Justin Bradley Reyes (moderator), Member Engagement Manager at the Latino Corporate Directors Association

Mon 2/13 at 8 a.m. – Leading Coalition Advisory Councils (Radio Free 501c)

Radio Free 501c, the podcast of Rogue Tulips Consulting (formerly Nonprofit Conversations) features guests from across the nonprofit community and the business world to share expertise on a variety of topics related to the practice of nonprofit management. Episodes are published Monday mornings in both audio and video format on most podcast services.

Guest: Angela Lucas

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Mon 2/13 at 12 p.m. – Membership Mondays: Renewals and Lapsed Member Win-Back

Join us as we hear from two guest speakers that they have been successful in renewal and lapsed member win-back campaigns. More info/register.

Host: ASAE

Speakers:

  • Amanda Lea Kaiser, Member Engagement Strategist, and Keynote Speaker
  • Elizabeth Smith, CAE, Senior Membership Manager, American Society of Regional Anesthesia and Pain Medicine

Mon 2/13 at 1 p.m. – Neurodivergent in the Workplace

Neurodivergent isn’t new, but it is finally being talked about and learned in the open without the previous societal stigmas. Learn how Alyssa Dituro creates a welcoming and neurodivergent friendly environment for her employees and expresses her needs as well. Whether you identify as a neurodivergent individual, a professional with neurodivergent colleagues and/or a supervisor with neurodivergent employees, this session will help bring awareness to being successful in your career and not letting the old stigmas of what it means to be neurodivergent stand in your way. 0.5 CMP credit. More info/register.

Host: MPI


Tue 2/14 at 11 a.m. – Overcoming Hotel Contract Challenges in a “Seller’s” Market

Learn what hoteliers are saying about contracting in the current climate, how to effectively navigate the negotiation process of a hotel contract, different tips and contract strategies to apply when planning an event, and helpful strategies to effectively develop, negotiate and manage contracts and contracting relationships. More info/register.

Host: Sidecar

Speaker: Therese Jardine, Founder and CEO of Strategic Event Procurement


Tue 2/14 at 12 p.m. – Learning to Love (or at least like) Web3

Web3 is here and it’s important for association technology champions to understand what it is, how it can be leveraged, and how it will impact associations. Hear an explanation of Web3 (e.g., blockchain, crypto, NFT’s, metaverse, etc.) and its applications for associations. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Speaker: Alice Locatelli, executive driver for digital strategy,  Society of Actuaries


Tue 2/14 at 12 p.m. – For the Love of Events ROI

Hear different perspectives on measuring your event’s ROI and driving a better member experience. Learn about meaningful survey questions to provide actionable insights, examples of insights and trends to improve the member experience, and the event planning and data journey to increase your events ROI. 1 CAE credit. More info/register.

Host: Community Brands

Speakers:

  • Leslie Jones, Director of Meetings and Events, American Occupational Therapy Association
  • Matthew Needham, American Mensa, Director of Information Technology
  • Madeline O’Day, Project Manager, American Occupational Therapy Association
  • Jen Martin, Events Product Marketing Manager, Community Brands

Tue 2/14 at 12 p.m. – Lifelong Learners: How Associations Can Support Continued Education for their Members

One of the biggest challenges associations faces is member retention. Given the importance of having an engaged membership base, associations will likely want to spend time carefully planning activities for their members—continued education being one of them. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. More info/register.

Host: NXUnite by Nexus Marketing

Speakers:

  • Tracy Grzybowski, Director of Marketing at Omnipress
  • Adam Keune, Co-Founder & Chief Growth Officer at Higher Learning Technologies
  • Janine Loechel, Director of Learning and Content Services at BenchPrep
  • Stephen Schwinn, Solutions Adviser at Breezio

Tue 2/14 at 12 p.m. – LGBTQIA2+ Community Call

We will continue our conversation about ways to promote inclusiveness. Log on in February as we discuss, among other things: how to share ideas for volunteer actions (timeline of idea generation) for annual and beyond with ASAE leadership, and LGBTQ chamber of commerce in Atlanta—could/should we look into for Atlanta or is 2024 a better target. More info/register.

Host: ASAE LGBTQ Association Executives and Supporters


Tue 2/14 at 1 p.m. – AMS + LMS + CMS = True Love

Like the dating industry, an association technology ecosystem offers a wide range of options and diverse personalities. One major challenge faced by both is inadequate communication. Establishing compatibility is crucial. This webinar will delve into the steps necessary to achieve harmony among various association technology systems and provide value to members that will foster long-lasting love. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

  • Molly Lee, Strategy and Design Practice Lead, Adage Technologies
  • Ben Muscolino, Founder & CEO, AMS Geek
  • Jake Toohey, Director, Association Practice, Adage Technologies

Tue 2/14 at 1 p.m. – Making Efficient Informed Event Production Decisions

Explore tactical ways to make informed decisions about how to effectively manage the gap between event vision and economic reality. Hear actionable ideas on how to tweak production to manage budget uncertainty. Define what personal success looks like within current industry constraints. More info/register.

Host: Bizzabo

Speakers:

  • Miriam Agrell, Chief Production Officer, Opus
  • Jessica Blake, Senior Director, Strategic Events, Confluent
  • Oren Berkovich, Head of Experience Lab, Bizzabo

Tue 2/14 at 2 p.m. – Membership Trends You Can’t Miss in 2023

Learn important insights to evaluate your association’s development and powerful member focused strategies to keep your members engaged in your organization as well as new ones coming. Get to know how associations are performing these days, what kind of challenges they are facing and obtain insights about the market that could help you to keep your membership rate growing. More info/register.

Host: Grype

Speaker: Niaz Nasir, Membership Specialist, Grype


Tue 2/14 at 3 p.m. – Building a Strong Foundation: Leadership Development for Associations

Your association members drive your organization forward. Let’s continue this forward momentum. What can associations do now to prepare their members and staff for future leadership roles? Hear from industry experts on what modern association leaders can do to best support their members. More info/register.

Host: NXUnite by Nexus Marketing

Speakers:

  • Laurelle Jno Baptiste, Vice President of Professional Services at VocalMeet
  • Dan Giurescu, CEO at Credivera
  • Richard K. Yep, Global Principal at Ocean Vista Advisers

Tue 2/14 at 3 p.m. – Blended Learning: Bridging the Best of In-Person and Online Education

Learn how blending learning capitalizes on the best of both in-person and virtual and allows for greater flexibility in the digestion and absorption of learning content. Hear about common types of blended learning and ideas to get started, blended learning best practices to boost your e-learning ROI, and leveraging your LMS to incorporate blended learning modalities. More info/register.

Host: Cadmium

Speaker: Cristyn Johnson Ward, Director of Education and Engagement, Cadmium


Wed 2/15 at 7 a.m. – Do Associations Need a DEI Plan?

Gain practical advice, knowledge of best practices and new ideas from other associations that will enable you to improve the value to your community, be more efficient, and do more. More info/register (subscribe first).

Host: Association of Association Executives

Speakers:

  • Brenda Sanderson, Executive Director, Interaction Design Association
  • TBA
  • Paul Walsh EMIAM (moderator), Seminar Programme Manager, Association of Association Executives

Wed 2/15 at 11 a.m. – 2023 Economic Headwinds: A Guide for Associations

In the midst of volatility, inflation, rising interest rates, and many other economic factors, the economy looks to be heading south quickly. At least that’s what we’re hearing – but what does the data say? Hear real economic data that will help give a clearer picture of what to expect in the economy and strategies to overcome these coming obstacles. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Matt Haggerty, Nonprofit Industry Eminence, RSM


Wed 2/15 at 12 p.m. – The 5 Most Important Metrics for your Components

Are you ready to make your components more successful this year? Learn how to help your chapters build better habits and measure 5 essential metrics. Hear how to use data to make informed decisions, leverage technology to automate tasks, and how to properly onboard and train your volunteers. Plus, we’ll discuss the most important metrics you should be monitoring in order to stay ahead of the game in 2023. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Speaker: Peggy Hoffman, president and executive director, Mariner Management


Wed 2/15 at 12 p.m. – Tackling Tough Sponsorship Challenges (Alexandria VA)

Bring your toughest corporate sponsorship challenge, and let’s tackle it together. Leave with practical ideas for tackling your sponsorship challenge, an expanded peer network of association and nonprofit senior executives, and new strategies for leveraging corporate partners to execute your strategic plan, increase revenue, and add member value. Location: Alexandria VA. More info/register.

Host: Alexandria Senior Execs Network

Facilitator: Corporate Partnership & Sponsorship Consultant Bruce Rosenthal


Wed 2/15 at 12 p.m. – The Ohio Remote Proctoring Room Scan Decision: Constitutional Issues and How Testing Bodies Can Avoid Legal Entanglements

The United States District Court for the Northern District of Ohio ruled that Cleveland State University violated the Fourth Amendment’s prohibition of unreasonable searches and seizures by having a remote proctor perform a room scan before the administration of an online exam. Hear about the applicability of the fourth amendment, how the amendment was applied to the Ohio case, how/if the decision impacts the credentialing industry, and best practices regarding test security principles and remote proctoring procedures. More info/register.

Host: Certification Network Group

Speakers:

  • Donald A. Balasa, JD, MBA, CEO and legal counsel of the American Association of Medical Assistants
  • Rachel R. Watkins Schoenig, J.D., CEO of Cornerstone Strategies

Wed 2/15 at 1 p.m. – Show Your Members the L.O.V.E.!

You might not have thought about membership like this before: you’re in a relationship with each of your members! After you have DTR’d (Defined the Relationship, a.k.a. they join), that’s when the effort begins. Learn about techniques for Listening to members throughout the member lifecycle, how to shift your association’s approach to be more Open-minded when it comes to member input and feedback, opportunities to demonstrate Value at unique communication touch points during the year, and how making it about your partner (the member), and not you (the association), results in long-term Engagement and dedication to your organization. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Brianne Wheeler, Director of Marketing at PropFuel


Wed 2/15 at 1:30 p.m. – Fit-for-Purpose February: The First Two Weeks

Join your association community colleagues and me for a provocative discussion of the first two weeks of my #FitForPurposeFebruary posts. See all posts here. More info/register.

Host: Jeff de Cagna, executive advisor, Foresight First


Wed 2/15 at 2 p.m. – Enhance Your Executive Presence Online and In Person

Explore the six elements of professional presence in online, in person, and hybrid situations with photo and video examples. Assess your personal strengths and areas for improvement with regard to body language, vocal quality, facial expressions, filler words, eye contact, and physical setup. Learn how to develop a speaking toolkit so you can make purposeful decisions about how to show up and add value in workplace speaking contexts. More info/register.

Host: Professionals for Association Revenue

Speaker: Christine Clapp, founder, Spoken with Authority


Wed 2/15 at 2 p.m. – The Top Opportunities for Lobbying and Advocacy in 2023

All signs point toward economic and political uncertainty: government spending is expected to decrease, and overall growth is slowing—plus a gridlocked Congress, of course. Even with this grim outlook, there are still opportunities for organizations to make strides in 2023. Learn what sectors present the most opportunities for lobbying and advocacy this year, tips to prepare for anticipated political and policy developments, and best practices to influence positive outcomes for your organization. More info/register.

Host: FiscalNote

Speakers:

  • Missy Edwards, Founder and CEO, Missy Edwards Strategies
  • Terri Reynolds, Executive Director, National Black Professional Lobbyists Association
  • Courtney R. Snowden, Founder and President, Blueprint Strategy Group
  • Stewart Verdery, Founder and CEO, Monument Advocacy
  • Kate Ackley (moderator), Senior Staff Writer, CQ and Roll Call

Wed 2/15 at 2 p.m. – Negotiate Like a Pro: AV Secrets & Event Venue Contracts

Get up to speed with the hottest AV technology and terminology so you can take what you already know about audiovisual and use it more effectively to make a truly unique event. Learn how to negotiate with your venue and the in-house AV provider so you have as much control over your decisions and budget as possible. Hear about services fees, union labor, load-in supervisors, rigging, electric, internet, working with AV companies and common mistakes in your bidding/purchasing process. 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Scott Frankel, President, Animatic Media


Wed 2/15 at 3 p.m. – A Lightweight Framework for Building Your Association’s Data Strategy

Lack of a documented data strategy is a leading reason data initiatives struggle or even fail, primarily because it seems difficult, expensive, and overwhelming to create. Learn about a lightweight process for mapping out and documenting a data strategy, and how to assess your current state, build a future state vision, and identify gaps and solutions in four focus areas: organization and culture, strategic alignment, technology, and data. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics


Thu 2/16 at 7 a.m. – Mobilizing Staff to Connect with Members

Gain practical advice, knowledge of best practices and new ideas from other associations that will enable you to improve the value to your community, be more efficient, and do more. More info/register (subscribe first).

Host: Association of Association Executives

Speakers:

  • TBA
  • Paul Walsh EMIAM (moderator), Seminar Programme Manager, Association of Association Executives

Thu 2/16 at 11 a.m. – My Boss Says We Need More Video. Now What?

Using video best practices and real-world examples from associations who are already putting these ideas into action, find out about the process of building an accessible, inclusive and scalable member-driven video strategy. Learn how to plan, execute, and optimize member-generated video campaigns to achieve revenue-based outcomes, assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives, and design an actionable strategic plan for creating and distributing member-driven video content. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Michael Hoffman, Co-Founder and CEO, Gather Voices


Thu 2/16 at 11 a.m. – Let’s Keep it Real about Wellbeing in the Workplace

Let’s discuss where we are now as professionals on our wellbeing journey. Learn what to do prior to an event so your entire organization can support your events team, how to make changes in your own wellbeing and prioritize yourself, how to find balance when attending industry events, how to battle post-event burn out, and how to improve your team’s wellbeing and influence the wellbeing culture within your organization and onsite. 1 CMP/CMP-HC credit. More info/register.

Host: Events Industry Council

Speakers:

  • Stephanie Glanzer, CMP, MGM Resorts
  • Penny Pina, CMP, American Mathematical Society
  • Danielle Posa, Workplace Wellbeing Advisors
  • Carolyn Pund, CMM, DES, Cisco Systems, Inc.
  • Dan Williams, Experience Columbus
  • Rachael Riggs (moderator), CMP, DES, SEPC, Maritz Global Events

Thu 2/16 at 11:30 a.m. – LMS Marketplace

This inaugural sneak peek of the LMS Marketplace focuses on learning management systems. Participants meet f2f (Zoom) with subject matter experts, download materials, watch videos, and choose which LMS reps to invite for longer presentations. More info/register.

Host: QiqoChat


Thu 2/16 at 12 p.m. – Looking Forward 2023 Impact: A Look at Trends and Analysis

Hear about the findings from Looking Forward 2022 Impact, the most current and comprehensive examination of 75 critical factors affecting association members and the potential impacts on association strategy. The research covers factors affecting the association environment in six domains, including economic, information and technology, workforce, government, global as well as stakeholder perceptions. 1 CAE credit. More info/register.

Host: Association Laboratory

Speakers: Dean West, founder and President, Nikki Haton Shanks, MBA, CAE, Strategist, and Nikki Golden, CAE, Strategist, Association Laboratory


Thu 2/16 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network


Thu 2/16 at 12:30 p.m. – New Year, New Data: Gathering the Latest Trends in Tradeshows and Conferences

In January and February of 2023, we surveyed over 300 exhibitors from across industry verticals and booth sizes to understand what they really want in 2023. The results from the exhibitor data may shock you. Hear about the latest breaking research and considerations as you put on your trade show or event. More info/register.

Host: Personify A2Z Events

Speakers: Personify’s Trade Show Wonk, Rich Vallaster, DES, CEM and Daria Knupp, CEM


Thu 2/16 at 1 p.m. – Will Your AMS Be Fully Automated in 2023?

Discover how to streamline repetitive tasks, eliminate manual entry, and boost efficiency with automation. Learn about the benefits of workflow automation, mundane processes to automate right now, and ideas for taking automation to the next level. More info/register.

Host: Impexium


Thu 2/16 at 3 p.m. – The Importance of the CEO/CIO Relationship

As associations increasingly rely on technology and technological innovation in all aspects of the enterprise, the relationship between the CEO and the CIO (or highest-ranking technology staff person) has become critical to the association’s success. CEOs are beginning to realize that the CIO needs to be involved in strategy, and CIOs need to understand the business.  Hear what the panelists expect of their CIOs, and the role of technology in their associations. 1 CAE credit. More info/register.

Host: ASAE Technology Advisory Council

Speakers:

  • Lakisha Barclay, CAE, Executive Director & CEO, Rubber Division, American Chemical Society
  • Preet Bassi, , Chief Executive Officer, Center for Public Safety Excellence Inc
  • David Cade, Executive Vice President/CEO, American Health Law Association
  • Peter O’Neil, FASAE, CAE, Chief Executive Officer, ASIS International
  • Tori Liu, CAE (moderator), President & CEO, Association for Intelligent Information Management

Thu 2/16 at 4 p.m. – How Associations Can Stay Relevant in a World of Decreasing Attention Span

Modern economics is driven by how well companies capture and retain the attention of the market. Known as the Attention Economy, consumers are trading their attention as if it were a commodity. Learn how to grab the attention of your members in a world of decreasing attention span, how media companies engage and how it can benefit your association, and how to change your mindset to always think boldly and evolve with your industry, including members and vendors.​ 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Speaker: Bill Sheehan, vice president, strategic partnerships, Multiview


Fri 2/17 at 4 p.m. – Career Coach Series: Leading with Empathy

Leading with empathy is no easy feat. It is not something that happens automatically. It takes conscious effort by a leader. Learn about empathetic leadership, internal and external barriers that can negatively affect how one leads with empathy, self-leadership and how it relates to being an empathetic leader, using the Empathy Circle model approach to become a more empathetic leader. More info/register.

Host: Fridays@4

Speaker: Faith Saunders, trainer and founder, Discover A New Future


Tue 2/21 at 12 p.m. – Showing Your Components Some Love (Crunch & Munch)

Join a discussion about showing your components some love. We’ll share ideas and best practices about how to engage your chapters, components and affiliates with recognition. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Council


Tue 2/21 at 3 p.m. – Let’s Get Together: Event Planning for Associations

Events play a huge role in the continued growth of associations. The last few years, however, have been challenging for many associations due to the circumstances brought about by COVID. What should associations keep in mind when planning their next event? Learn more about the changed landscape of events through this panel of industry experts. More info/register.

Host: NXUnite by Nexus Marketing

Speakers:

  • Chrissy Gow, Director of Marketing at EventMobi
  • Jessie States, Vice President of MPI Academy at Meeting Professionals International
  • Sherry Truhlar, President at Red Apple Auctions

Wed 2/22 from 9 a.m. to 3:20 p.m. – Marketing Automation Demo Day

Tasked with finding the right marketing technology systems for your organization? Wondering what platforms are out there and what features you should be looking for? Join us to experience seven in-depth demos from industry partners that are standing by ready to help. More info/register.

Host: ASAE


Thu 2/23 at 10 a.m. – 10 Strategies for Driving Member & Event Engagement in 2023

Many associations are challenged with engaging members on a consistent and ongoing basis. For most members, your events ARE your association and where your members engage with you and with one another. Hear tips for understanding your members’ engagement needs, driving greater member participation, engaging your members before, during and after your events, and leveraging the latest mobile and web technologies to drive engagement. 1 CAE credit. More info/register.

Host: Results Direct | RD Mobile

Speakers: Mark Wallach, Director, Mobile Business Development; Michael Jones, Vice President, Mobile Technologies; Kyle Edelen, Mobile Sales Representative; Joel Branaman, Mobile Sales Representative, Results Direct | RD Mobile


Thu 2/23 at 11 a.m. – Taking Charge of Your Digital Transformation Strategy

Learn about the importance of leading and implementing an effective digital transformation strategy and key strategies to consider when starting your journey. Hear how effective digital transformation is led from the top. Jump-start your association’s planning with interactive Q&A, crucial insights and more. 1 CAE credit. More info/register.

Host: iMIS by ASI


Thu 2/23 at 12:30 p.m. – ASAE Research Foundation: Volunteer Management Models

Does a holistic model exist to effectively manage an association’s volunteers across and throughout the organization? The committee looked into the current qualities, structures, actions, and obstacles associations encounter—from both the association and the volunteers’ point of view. Hear what they found and how you can act on those findings to begin to develop an effective and holistic volunteer management model in your association. More info/register.

Host: ASAE Research Committee of ASAE Research Foundation


Thu 2/23 at 1 p.m. – A Layered Open Community Strategy Can Create More Dues & Non-Dues Revenue | Expert Series Session

Learn how to better leverage member engagement tools, specifically your member community platform, to better prospect for new members and generate new opportunities for non-dues revenue. Hear how to use community to engage members and nonmembers, and lever user logins and account creation to engage a wider audience and capture more data in your target market. 1 CAE credit. More info/register.

Host: Non Dues-a-Palooza

Speaker: Benjamin Muscolino, President & CEO, of Breezio, Inc.


Thu 2/23 at 1 p.m. – Caveat Emptor: Becoming a Responsible Consumer of Research

Association execs consume and produce a lot of research in our day-to-day work, but most of us don’t have formal training in research. Get a working knowledge of key concepts in defining research questions, choosing data collection methods, designing research instruments, collecting data, and interpreting and reporting results. Learn about the types of methodological bias that can creep into research projects and the steps you can take to ameliorate them. Hear case studies of associations running efficient, effective research programs. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

  • Mallika Bender, FCAS, Actuarial Diversity, Equity and Inclusion, Casualty Actuarial Society
  • Elizabeth Engel, M.A., CAE, Chief Strategist, Spark Consulting, LLC
  • Polly Karpowicz, MBA, CAE, Nonprofit Consultant

Thu 2/23 at 2 p.m. – Let’s Talk Event Planning: Meetup for Event and Event-Adjacent Professionals in the Association Space.

Event planning season is in full swing, so let’s talk about it. Join us for an hour-long zoom chat where you’ll have the opportunity to: connect with other event professionals in the association space; bring your ideas, dilemmas and questions; get unbiased feedback from people who’ve been there; and share your experiences and resources. More info/register.

Host: Sidecar


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.


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Creative Commons licensed photo by Weston M. via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market. After more than 20 years managing associations and restaurants, she's enjoying the good life as a ghostblogger and content marketing writer for the association community. Away from her laptop, you can find her walking in the woods, enjoying live music, reading hundreds of newsletters, watching hockey, cooking, hanging at the local brewery or tap room, or relaxing in a comfy chair with a good Kindle book and a glass of something tasty in hand.