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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.

Education 100
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Association E-Learning: 3 Tips to Provide Member Value

Fonteva

Here are a few ideas to kick off your content creation brainstorming: Provide education and preparation for certifications. But, that doesn’t mean the accompanying certifications are paused. For some sectors these certifications are crucial. For example, let’s say you’re a part of an association for marketing professionals.

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NBA Players, Nonprofit Encourage Healthy Eating in Flint

Associations Now

Our team in Detroit and NBA players throughout the league have really been stepping up to support Flint, and this is another program that will make a big difference.”. The backpacks included three $5 gift certificates to Flint Farmers’ Market, healthy eating and nutritional information, and a mini basketball.

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Advance Reading for #ASAE15

Associations Now

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? Session: “What’s New in the Business of Certification?” Read: “ What’s New in the Business of Certification? Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Can't Be There?

Detroit 40
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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership. National Advantages.