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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.

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Association E-Learning: 3 Tips to Provide Member Value

Fonteva

Your association is now competing against similar organizations and off-the-shelf solutions such as LinkedIn Learning and Pryor Learning Solutions. Here are a few ideas to kick off your content creation brainstorming: Provide education and preparation for certifications. For some sectors these certifications are crucial.

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NBA Players, Nonprofit Encourage Healthy Eating in Flint

Associations Now

Our team in Detroit and NBA players throughout the league have really been stepping up to support Flint, and this is another program that will make a big difference.”. The backpacks included three $5 gift certificates to Flint Farmers’ Market, healthy eating and nutritional information, and a mini basketball.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

Joint membership can offer big benefits for associations with component relations for both the national organization and state or local chapters. Apparently, there’s another type of special sauce that the association world is craving right now—joint memberships in national organizations and their chapters. I love Big Macs.