10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? We suggest offering members a discount on registration, then showing non-members at checkout how much they could save on their ticket if they had the member discount.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career.

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

On Becoming the Netflix of Associations

Association Success

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Coalescing traditional departments like publications, events/meetings, certifications, and more, this team looks at the themes and guidance provided by the editorial council to ascertain how best to develop the thematic content for consumption, dissemination, and education.

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Is Now the Right Time to Add a Student Membership Category?

Associations Now

MSCPA found early success with a dedicated student newsletter focusing on career development and networking. Regardless of whether you charge a discounted rate or offer free membership, you probably won’t see an immediate return on investment.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

A targeted newsletter and streaming video series helps them build rapport with prospects. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees. Price these programs low enough for a ramen noodle budget or provide discounts to young members.

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. Just Google discount CEUs and add your profession.

Win Back Your Lapsed Members

Associations Now

Obviously a discount or promotions help, but that’s not everything,” says Dan Ratner, membership and business development strategist at the Next Steps LLC. What do you know about your lapsed members? They may be gone, but they shouldn’t be forgotten.

Help Your Members Across the Digital Readiness Gap

WBT Systems

Who’s opened your email newsletter and clicked on links to content? Provide a discount to an online program for those who complete the challenge. An LMS like TopClass also makes it possible to use partitions to divide membership if, for example, some states have different certification requirements. The digital divide is shrinking in our wired part of the world: 87% of Americans now use the internet.

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Members Get Members. Staff? Not So Much.

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. For seven years I mailed newsletters, promotional fliers and membership applications to thousands of prospects throughout Maryland.