Higher Logic

AUGUST 15, 2017

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. Want to do even better? Make Them Leaders.

North Carolina 343

North Carolina Project Discount Leadership 343

WBT Systems

JULY 31, 2018

A targeted newsletter and streaming video series helps them build rapport with prospects. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees.

millennials 150

millennials Resources North Carolina Certificate 150

Association Success

MARCH 12, 2019

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Simply put, we are of the mindset that multiple discounted products do not enrich the member experience. The second layer is the content development team.

Certificate 109

Certificate Discount Team Content 109

Reid All About it

MARCH 24, 2023

Claire Hoffman, BizBash ) Survey findings: More attendees register on site now than in the past, and early bird discounts attract event loyalists, not new attendees. (Lee Price, Viewfinder Partners ) Fresh networking ideas for in-person events. More info/register. 1 CAE credit. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Blue Sky eLearn

MARCH 27, 2018

Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? We suggest offering members a discount on registration, then showing non-members at checkout how much they could save on their ticket if they had the member discount. Invitations to special events.

Association Software 144

Association Software Recruiting Recruitment Software 144

Blue Sky eLearn

OCTOBER 11, 2017

Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Start your own newsletter!

Tips 215

Tips LMS Mooc Social Media 215

MemberClicks

DECEMBER 19, 2023

Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Members pay a fee for access to relevant perks, such as conferences, networking, or certifications. Engagement Tools : Online classes, newsletters, and group workshops.

Directory 52

Directory Discount Software Tools 52

Associations Now

SEPTEMBER 20, 2017

MSCPA found early success with a dedicated student newsletter focusing on career development and networking. Regardless of whether you charge a discounted rate or offer free membership, you probably won’t see an immediate return on investment. Do you offer them discounted or free rates for membership? What Should You Charge?

Discount 85

Discount Massachusetts Recruiting Recruitment 85

MemberClicks

FEBRUARY 15, 2023

You have members achieving amazing things all the time, whether they’re receiving a promotion in their field or earning continuing education certificates. If you have a monthly newsletter, that is an effective way to incorporate this member appreciation strategy. Shout-out members on your social media. Host a member appreciation event.

Social Media 52

Social Media Newsletter Software Discount 52

Blue Sky eLearn

OCTOBER 11, 2017

Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Start your own newsletter!

LMS 120

LMS Tips Mooc Social Media 120

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Career resources.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Associations Now

MAY 3, 2017

Obviously a discount or promotions help, but that’s not everything,” says Dan Ratner, membership and business development strategist at the Next Steps LLC. You might still get the newsletter or invites to events, but the reality is I find that most associations don’t know what they are giving away.”.

Discount 96

Discount Class Newsletter Survey 96

MemberClicks

APRIL 5, 2022

This will give you the power to post online: Educational courses Relevant learning resources Online certification programs. You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website. Digital training tools. Get Your Local Community in On the Action.

Directory 52

Directory Social Media Video Discount 52

Velvet Chainsaw

OCTOBER 6, 2014

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. CEU And Certification Challenges When you layer those stats with the fact that CEUs are rapidly being commoditized, it’s pretty much a race to the bottom.

Conference 40

Conference Certificate Education Discount 40

Trade Association CEO Blog

MAY 27, 2011

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more.

Newsletter 28

Newsletter Recruiting Recruitment Maryland 28

MemberClicks

SEPTEMBER 29, 2022

Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. Offer ad space in your organization’s newsletter. Offer certifications or accreditation programs.

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 2/9 at 11 a.m. –

San Diego 370

San Diego Price Strategy Education 370

Protech

MARCH 30, 2023

Make it easy for members to track their current certifications and future accreditation goals through Protech’s membership portal. The platform ensures members have complete control over their purchases, allows your association to offer special promotions and discounts, automates shipping and tax calculations, and frees up staff time.

Software 52

Software Association Management Directory Discount 52

WBT Systems

JULY 25, 2017

Who’s opened your email newsletter and clicked on links to content? Provide a discount to an online program for those who complete the challenge. An LMS like TopClass also makes it possible to use partitions to divide membership if, for example, some states have different certification requirements.

LMS 218

LMS Mooc Course Education 218

MemberClicks

FEBRUARY 9, 2023

A few other perks you could offer include: A discount on dues (like a “new member promo” of 10% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. You can also sell these items on your website and at events.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Success

MARCH 26, 2019

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. We use “membership” as an excuse to sell more stuff at discounted prices to members.

Mooc 89

Mooc Revenue New York Products 89

MemberClicks

JANUARY 6, 2022

Providing a reward—a discount on dues, a gift card and handwritten note, a gift card for a fancy dinner—shows your appreciation for current members. To help members get engaged, offer door prizes for people who bring a plus-one, or incentivize them with discounts on dues or other rewards. Offer a discount or promotion.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

Providing a reward—a discount on dues, a gift card and handwritten note, a gift card for a fancy dinner—shows your appreciation for current members. To help members get engaged, offer door prizes for people who bring a plus-one, or incentivize them with discounts on dues or other rewards. Offer a discount or promotion.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Fonteva

SEPTEMBER 30, 2019

Customize your communications strategies and automate online benefits like discounts and registration perks. Associations often provide educational opportunities, courses, and events to help their members educate themselves or even grant them official certifications. Assessments and certifications. Program management tools.

Software 40

Software Association Management Association Software Tools 40