Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

We equate telling from the stage with audience education. Most of our conference education mimics our traditional higher education model. The majority of higher education institutions were developed as research institutions in the early and mid 19th century.

Pay attention to what matters most

Aaron Wolowiec

Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found. Email messages were the most popular, followed by e-newsletters.

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. It’s wasted information, knowledge and education that is not applied back on the job.

Teach Your Members How to Build a Learning Habit

WBT Systems

They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Every day, feature an article, video, or audio in your newsletter, on your website, or on the learner dashboard in your LMS that takes 5 minutes or less to digest: “If you only have 5 minutes, read (watch/listen to) this.”. “Learning is what most adults will do for a living in the 21st century.”.

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Great Marketing is NOT More Email

Association 141+

Certifications Most association approved certifications follow a format of covering a number of core competencies/domains that summarize the foundation of the industry. Here is your certificate!

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

Community-specific programming provides users with golf education and reviews from other golf players, while user-generated images and discussions give other players reviews of new equipment. The CFP Board’s mission is to grant a certified financial planning certification.

Association Brain Food Weekly: 12.14.18

Reid All About it

The weekly list of free educational events and resources for the association community… It’s the most wonderful time of the year… (sing it with me). 14 best content marketing newsletters for 2019. – How to Overcome Innovation Obstacles in Continuing Education.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

As part of your prep work, spend some time determining what style of online education your members will find most valuable. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

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Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

One way to supercharge the engagement-boosting power of your online communities is to offer certifications, badges, and other markers of achievement for your users. Prioritize features like certifications that can bring added value to all of your engagement efforts.

Learners and Your LMS: If you build it, will they come?

WBT Systems

The landscape is littered with discarded LMS systems and the dreams of many Education Directors of projects that just didn’t work out. Does it serve the purpose to give the learner something they need for their job, certification needs, and personal development?

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CXPA Elevates the Customer Experience with Community

Higher Logic

The CXPA Community has seen success for its members in multiple areas – a few resources have stood out as especially useful and often member-driven initiatives: Mentor Match program, Community Blogging, CCXP Certification, and In-Person Networking. Leveraging education and certification.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

As an association professional reading this blog, you are likely providing courses or certification programs for your members. So the question holds, how can associations use video in their efforts to promote educational products?

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Goodbye e-learning

Aaron Wolowiec

The world of continuing education and professional development has changed dramatically in the past few years,” Cobb and Steele said. “To There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Sponsored educational programs. Marketing education to non-members.

8 things your association’s online career center should do

Aptify

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Online education. What could provide more value to your members than chances to advance their education from the comfort of their own homes? One of the most popular and effective forms of online education are webinars.

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

As part of your prep work, spend some time determining what style of online education your members will find most valuable. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

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Association Brain Food Weekly: 3.29.19

Reid All About it

The weekly list of free educational events and resources for the association community… Here I am again, Thursday at 6-something and I’m scrambling to get this post finished and uploaded for publication so I can start making dinner. MemberSuite has suggestions this week about improving your association’s certification application experience —and that also includes saving them time among other things. Now for the educational events scheduled for next week.

9 things your association’s online career center should do

Aptify

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. .

LMS 52

On Becoming the Netflix of Associations

Association Success

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. There are two layers of the content team, where ‘content’ completely combines publishing and education of all kinds. How we are building a purpose-driven structure, and why. What does it mean to build a purpose-driven organizational structure?

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Are Your Products Aging Like Wine or Forgotten Yogurt?

Association Success

publications (magazine, newsletters, blogs, etc.). certifications. education events (conferences, seminars). Visualizing your associations’ products throughout their lifecycle can provoke critical conversations. Our members are our consumers.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

A targeted newsletter and streaming video series helps them build rapport with prospects. Skills gap assessments—along with continuing education recommendations to fill in gaps. Continuing education for millennials. A learning pathway is a designated route through online classes, courses, and other educational programs. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification.

From Owning the Publication to Owning the Idea

SocialFish

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs?

The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. Is the product-line business model truly benefitting associations anymore?

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter.

LMS 52

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list. membership growth, event attendance, certification enrollments). Dave Bornmann, Naylor Association Solutions.

Transforming your community into a collaborative learning environment

Aaron Wolowiec

Simply consider the more formal education programs your association offers each year. This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. On Dec.

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

Newsletter and Publication Advertising. Online learning is changing the way continuing education is delivered. This article originally appeared in the January/February edition of ASAE’s “Associations Now – Great Ideas from Industry Partners.”

Help Your Members Across the Digital Readiness Gap

WBT Systems

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. Digitally Ready (17%): This highly educated group tends to be in their 30s and 40s with higher incomes.

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How Technology Partners Help Associations Comply with GDPR

WBT Systems

An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. The people who use your LMS or subscribe to a newsletter have voluntarily entered a mutually beneficial relationship with you, that’s true, but relationships change. For example, you need to keep educational history but should you keep former students on your marketing list if they haven’t opened an email in three years? Time’s up!

Awesome Association MarComm Jobs – Week of August 30

SocialFish

Manage e-blast newsletters and online blog. This position will implement communication strategies to promote and educate the U.S. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Association Brain Food Weekly: 2.17.17

Reid All About it

For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. Find out what we mean by a “learning and education business.”

Association Brain Food Weekly: 2.17.17

Reid All About it

For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. Find out what we mean by a “learning and education business.”

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

ETA’s mission is to advance the payments industry by providing leadership through education, advocacy and the exchange of information. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

They also help associations finance lobbying and advocacy efforts, fund certification programs and scholarships, and invest in new tech and programs – all of which keep them relevant to members and help them fulfill their mission. Sarah Sain, Naylor Association Solutions. True or false?

Is Now the Right Time to Add a Student Membership Category?

Associations Now

Ratner began his association career working as a student program manager for the National Association for Music Education. MSCPA found early success with a dedicated student newsletter focusing on career development and networking.

Insights from 5 Associations on Improving Member-Customer Engagement & Relationships

GlowGlobally

Selling Certification. Certification and accreditation programs are consistently strong-performing products according to the GEI, and some participants found validation of their own efforts through the index. What’s in a number?

Association Brain Food Weekly: 10.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Seven ways to boost your newsletter open rate.

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When work is a matter of life or death.

SocialFish

Read more in their newsletter here. The second group is (ISC)2 whose mission is to make society safer by improving productivity, efficiency and resilience of information-dependent economies through information security education and certification.