3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Ready to recruit a fresh pool of members for your program? Online education.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Take a look at our Education + Learning Success Kit to learn how to strengthen your programs.

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Refocusing on Jobs and Education in 2015

YourMembership Blog

That question was answered in November when LinkedIn launched a new feature that will allow professional education companies and eventually colleges to provide certifications for LinkedIn users who have completed their courses. The new certification feature followed a yearlong test program that launched with a small number of companies, including Coursera, Lynda.com, Microsoft and others. The post Refocusing on Jobs and Education in 2015 appeared first on YourMembership.

The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. Most association executives believe members join for networking and continuing education opportunities. More than 30 percent of associations offer certification of some kind. What keeps association leaders up at night? According to Marketing General Inc. ’s

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The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. Most association executives believe members join for networking and continuing education opportunities. More than 30 percent of associations offer certification of some kind. What keeps association leaders up at night? According to Marketing General Inc. ’s

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Education, Industry Groups Focused on Student Readiness in the Workplace

Associations Now

One is to be aware of some of these career opportunities—industries that may have well-paying jobs and are having trouble recruiting candidates.”. Some require technical training or certificates.”. I think it came about both because many of them were trying to go school by school, knocking on doors of high schools, to talk about some of the certification programs they had. I think we have all the traditional and strong relationships with the education community.

Personal Relationships and Big Goals Keep AHE’s Sponsorship and Education Programs Healthy

Association Adviser

We spoke with Patti Costello, M-CHEST, executive director of the Association for the Healthcare Environment , about the stunning growth in corporate sponsorships AHE has enjoyed during the past 15 years and how revenue from their partners enables AHE to provide comprehensive, leading-edge educational programs for members of all subfields and career stages. My educational interests have always been science. PC: AHE offers complimentary education to all members.

New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology.

Online Education: How It Can Print Money For Associations

Tom Morrison

We would have to recruit 126 new members to equal the same revenue. As we all know, it is a much cheaper investment by the association to get current members to spend more money with the association than it is to recruit new members. One of the biggest drivers of that new non-dues revenue is online education and training. Certificate programs are easy to create. In closing, I would encourage anyone reading this post to research and explore an online education strageg

Association Brain Food Weekly: 11.20.20

Reid All About it

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic.

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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

That is 100 new members we did not have to recruit! Remember this… it is more cost effective to convince your current members to spend their money on meaningful programs than it is to recruit new members. Educations and training, done right, can be like printing money for any association. Over the last six years, if there is one thing I’ve learned, it’s all content, if relevant, can be repurposed for new use.

Association Brain Food Weekly: 11.13.20

Reid All About it

The weekly list of free educational events and resources for the association community… Looking forward. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education.

Your Four Most Asked Questions Answered

Moery Company

Should we recruit new members during this time?”. The easiest thing to deliver right now may be education or certification; you may want to loosen your membership requirements there, especially for jobs where people must be on site and they could be doing nothing right now at their homes. Offer them the opportunity to get information to pursue their certification, to get online education in an environment that’s absolutely unprecedented.

Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” Their industry is blue collar, but it is also one with excellent career and salary prospects and a clear educational track. Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry. We own non-college certification and credentialing.

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap. It’s wasted information, knowledge and education that is not applied back on the job. They know that passing a test or attending a workshop only leads to quasi-certification.

2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Training and Education. Young professionals are always looking for new ways to grow their skills and education paves the road to success in any industry. Whether optional or required, association-provided certifications and designations offer ongoing opportunities for a diversified skill set and professional development. Tweet.

Association Brain Food Weekly: 12.4.20

Reid All About it

The weekly list of free educational events and resources for the association community…. Quick hits before we get to the list of next week’s free education: Lots to chew on here… ten, really eleven, big changes for events coming in the years ahead.

The Pandemic’s Effect on Association Membership, Events, and Leadership – Association Hustle Podcast Episode 227

Moery Company

Should we recruit new members during this time?”. The easiest thing to deliver right now may be education or certification; you may want to loosen your membership requirements there, especially for jobs where people must be on site and they could be doing nothing right now at their homes. Offer them the opportunity to get information to pursue their certification, to get online education in an environment that’s absolutely unprecedented.

Association Brain Food Weekly: 11.27.20

Reid All About it

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities.

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Hey, Young Professionals – 3 Big Reasons You Should Join

GrowthZone

Association membership allows young professionals to demonstrate a commitment to continuing education, a personal investment in the industry, and a variety of other “selling points” to gain credibility and experience without jumping jobs. Certifications & Designations. Whether required or optional, association-provided certifications and designations offer ongoing opportunities for professional development and a diversified skill set. “What’s in it for me?”.

Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs.

Association Brain Food Weekly: 10.16.20

Reid All About it

The weekly list of free educational events and resources for the association community… The state of associations. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about.

Social Learning: Integrating Courses with Community

Blue Sky eLearn

It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? . make X number of posts / replies) could even be a criterion for course completion and certificate awarding. . Sure, if people need to obtain continuing education credits each year or specific certifications to move to the next level in their career, they’ll take your courses.

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Association Brain Food Weekly: 3.1.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’m a Squiggle, what are you? WBT Systems has an idea for you, actually, eight ideas for building educational partnerships with your chapters. Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Now for the educational events scheduled for next week.

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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts. The next time you revisit your member recruitment strategy, consider these top four tips for maximizing member engagement as a long-term investment: Establish online member communities.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Personalizing your communications during recruitment and retention. This data suggests that recruitment activities should be focused not only on students and recent graduates, but also those in their first few years of employment.”. Certification/Continuing Education. To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed.

Re-Energize Online Learning for Members

WBT Systems

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? We have collected some of these here to share with you as ideas for re-energizing your education programs and re-engaging members in online learning.

Association Brain Food Weekly: 8.21.20

Reid All About it

The weekly list of free educational events and resources for the association community… Diversity benchmarking. Quick hits before we get to the list of next week’s free education: I’m still traveling vicariously around the world with WindowSwap , the site I mentioned a month ago.

Association Brain Food Weekly: 8.28.20

Reid All About it

The weekly list of free educational events and resources for the association community… Racial diversity in events. Quick hits before we get to the list of next week’s free education: Your ‘surge capacity’ is depleted?—it’s Here are the educational events scheduled for next week.

Association Brain Food Weekly: 9.11.20

Reid All About it

The weekly list of free educational events and resources for the association community… Virtual conference pricing. Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm.

Association Brain Food Weekly: 10.9.20

Reid All About it

They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. Here are the educational events scheduled for next week. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Association Brain Food Weekly: 7.24.20

Reid All About it

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Quick hits before we get to the list of this week’s free education: 10 basic guidelines to minimize PDF usability problems.

Association Brain Food Weekly: 11.6.20

Reid All About it

The weekly list of free educational events and resources for the association community… Un-hybrid conference. Here are the educational events scheduled for next week. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Association Brain Food Weekly: 8.14.20

Reid All About it

The weekly list of free educational events and resources for the association community… #ASAE20. I didn’t see anything about discussion or networking opportunities so I said forget it, I can find education on my own. Education : The sessions I attended were really good.

Association Brain Food Weekly: 1.10.20

Reid All About it

The weekly list of free educational events and resources for the association community… As many in my family can tell you, I’m not always good at noticing someone’s sent me a text, so I’m not in need of a digital detox. Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Here are the educational events scheduled for next week.

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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Quick hits before we get to the list of next week’s free education: What not to do when planning your next virtual event. (JT Here are the educational events scheduled for the next two weeks.

Association Brain Food Weekly: 2.8.16

Reid All About it

– How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. – Promoting Online Education & Certification. Explore who’s doing online education effectively, the criteria to make it successful and how you can succeed too.

Time for a MOOC-like makeover

Aaron Wolowiec

The public seems to embrace them, while higher education remains skeptical of their educational value. Since associations are nimble and can respond quickly to industry trends (much more quickly than higher education institutions can), associations are prime MOOC providers, the whitepaper says. Use the promotional power of a MOOC to ‘claim’ a hot topic and gain recognition as the go-to source for related educational material. Massive Open Online Courses.

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