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Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186
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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Leverage artificial intelligence and predictive analytics to increase membership. Increase efficiency.

Software 138
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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. This is a pledge everyone should repeat upon starting work each day. Tue 11/24 at 11 a.m. –

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). Email marketing. One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” How else can your e-learning programs support membership marketing?

Survey 150
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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Tue 1/11 at 10:30 a.m.

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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams. To leverage these potential revenue sources, you need an AMS that can help you manage events, certifications, career center, subscriptions, and advertising.

Revenue 135
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How to create an association marketing strategy

Freestone

Try to craft learner personas based on age, career, certifications, training, and more. Leveraging personas is a great way to humanize your marketing strategy, ensuring your messaging will resonate with perspective learners. Be sure to reach potential learners and market upcoming courses and events in as many ways as possible.