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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Other education-related reasons members join associations with the percentage of associations that named it as one of their top three: Learn best practices in their profession (26 percent). Gain or maintain professional certification (12 percent). Email marketing. Offer member and non-member pricing.

Survey 150
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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Tue 1/11 at 10:30 a.m.

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How to create an association marketing strategy

Freestone

If your organization has any revenue goals for your continuing education program, it’s wise to create a marketing strategy. Try to craft learner personas based on age, career, certifications, training, and more. Be sure to reach potential learners and market upcoming courses and events in as many ways as possible.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369
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Association Brain Food: 5.12.23

Reid All About it

Host: Certification Network Group Speakers: Katie Hall, Founder and CEO of Claira Jasmine Rockett, Deputy Director of the Inteleos Point-of-Care Ultrasound Certification Academy Bill West, MBA, ICE-CCP, EVP, Global Skills X-Change, and Chief Credential Services Officer, Cornerstone Strategies David Wilcox, M.S., No plan, no progress.

Chicago 200
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Discover The Best Membership Apps To Transform Interaction

Disciple Media

Reports of limited or inconsistent support and frequent price increases. ClubExpress Geared towards clubs and associations, ClubExpress offers basic tools to enhance member engagement. Cons: Might lack advanced engagement tools. Pricing can be on the higher side for additional features. Strong analytics dashboard.

Tools 36