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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Now your organization is back to hosting in-person events and you are wrestling with your sponsorship plans.

Revenue 272

Revenue Innovation Education Tools 272

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MARCH 24, 2023

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

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MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Joe Post, Vice President Strategy, Adage Technologies.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. When choosing marketing channels, visualize the curve. Credentialing on the blockchain.

Technology 370

Technology St. Louis Strategy Products 370

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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MARCH 25, 2022

Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Thorben Grosser, VP of Product Marketing & Events, EventMobi. All events are online at Eastern Daylight Time unless otherwise noted.

Revenue 195

Revenue Content Virginia Technology 195

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Membership marketing has come a long way since I first started in associations.

DC 205

DC Recruiting Recruitment Washington 205

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MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy.

Revenue 205

Revenue Content Chicago Leadership 205

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JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. Location: Silver Spring MD. More info/register.

Project 195

Project Tools Revenue Metro 195

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Live events. Email marketing. Live events. Let’s get started!

Member Engagement 59

Member Engagement Strategy LMS Class 59

Blue Sky eLearn

JULY 24, 2019

There’s a lot riding on your association’s next event, so how can you get the most out of it? . Every event-planning team struggles with this question. For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host.

Tips 201

Tips Software Recruiting Recruitment 201

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APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. Website insight.

San Diego 370

San Diego Revenue Strategy Content 370

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JUNE 26, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Build a Sponsorship Strategy Focused on Monetizing Your In-Person & Digital Events. More info/register. Host: Matchbox Virtual Media.

Montana 370

Montana Conference Content Education 370

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OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. Flexible work model.

Revenue 195

Revenue Survey Leadership Education 195

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

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NOVEMBER 19, 2021

Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. Jodi Harris, Content Marketing Institute ). Seven predictions about the future of events from Marco Giberti, author of Reinventing Live: The Always-On Future of Events. Quick hits.

Revenue 195

Revenue Technology Conference Education 195

Forj

APRIL 22, 2021

The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. Some of these services include: Creating a strategy for your learning business. Creating a content development strategy. Converting courses to new formats.

LMS 172

LMS Course Price Team 172

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MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Intriguing. More info/register. Tue 6/2 at 12 p.m.

San Diego 259

San Diego Strategy North Carolina Conference 259

Protech

APRIL 12, 2023

Typically, this software includes features like membership directories, billing and payment processing, online community capabilities, reporting, event management, and marketing tools. Most often, integrations extend specific features or tools within the association management platform, like marketing or payment process.

Association Software 52

Association Software Software How To Certificate 52

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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JUNE 19, 2020

Inclusion strategy. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Most companies use their marketing budgets for sponsorships and partnerships. More info/register. Mon 6/22 at 2 p.m. –

Video 221

Video Conference Revenue Industry 221

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. Member portals: Allow members to manage their membership online, track certificates, event registrations and more. An AMS might include the following.

Tools 141

Tools Software System Library 141

Reid All About it

SEPTEMBER 25, 2020

He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Monetization in Hybrid and Virtual Events. Marketing Manager, Aptify.

Case Study 285

Case Study Content Montana Price 285

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MARCH 15, 2019

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Hear about strategies to make team members more effective, and make the planning workflow less stressful. Do you have a strategy to keep them coming back to you – for content, resources and to take action?

DC 150

DC Washington Denver Sacramento 150

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APRIL 24, 2020

And the crisis has generated a tremendous opportunity to experiment with new strategies and get rid of things that have not provided value for many years.”. Hosting virtual events. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Online meetings don’t have to be awkward or dull. More info/register.

North Carolina 243

North Carolina Survey Strategy Conference 243

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JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. 3 Strategies to Future-Proof Your Association.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. 3 Strategies to Future-Proof Your Association.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

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MARCH 24, 2017

I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Sonia was the one who really hooked me on marketing, way back in my CBIA days. Mobile Learning: A Practical Strategy. A good teacher. Tue 3/28 at 12:30 p.m.

North Carolina 150

North Carolina Technology Marketing Strategy 150

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NOVEMBER 11, 2016

Brandt Krueger, educator, speaker and consultant specializing in the field of event technology. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Sue Pelletier (moderator), editor, MeetingsNet. Host: ON24.

Handbook 237

Handbook Washington eBook DC 237

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FEBRUARY 17, 2017

– 5 Best Strategies for Successful Membership Growth. Plan to join the discussion. Top Trends in Experiential Marketing for 2017. Discover what exciting events are doing in experiential, the role of technology in experiential events and how can you make the most out of it, and cutting edge tactics to get the wow factor.

Charlotte 150

Charlotte DC Washington Newsletter 150

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FEBRUARY 17, 2017

– 5 Best Strategies for Successful Membership Growth. Plan to join the discussion. Top Trends in Experiential Marketing for 2017. Discover what exciting events are doing in experiential, the role of technology in experiential events and how can you make the most out of it, and cutting edge tactics to get the wow factor.

Charlotte 150

Charlotte DC Washington Newsletter 150

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FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Host: Association Women Technology Champions Speaker: Alice Locatelli, executive driver for digital strategy, Society of Actuaries Tue 2/14 at 12 p.m. – 1 CAE credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39