Spark Consulting
JANUARY 5, 2017
“How can I recruit young professional members if there are no young professionals entering our industry?” Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry.
Association Adviser
OCTOBER 4, 2013
Are you at a stalemate when it comes to recruiting and retaining members? In the years I’ve served on the Board for the Gainesville Chapter of the Florida Public Relations Association ( FPRA Gainesville ), we’ve asked ourselves this same question. Create a contest and challenge members to recruit others to join.
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MemberClicks
AUGUST 3, 2023
According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Associations, educational institutions, chambers of commerce and corporations can all leverage an LMS to present online training and certification opportunities.
Reid All About it
JULY 8, 2016
Learn how Texas Medical Association leveraged marketing automation to grow revenue by 313%, the creative approach National Association of Federal Credit Unions incorporates for event communications, and the strategy behind Florida Association of Insurance Agents increasing member engagement by 201%. More info/register. Host: Informz.
Associations Now
JULY 21, 2016
NAF runs STEM academies within high schools in five topic areas that allow students to earn a specialized certification, better preparing them for college and future careers. AICPA will run this new recognition program in schools that house NAF’s Academy of Finance, offering an AICPA-specific certification to accounting students.
Association Navigator
APRIL 12, 2013
Larger associations are independent corporations that usually have a physical presence, like offices, financial assets, and maybe other assets like intellectual property, or a certification or inspection program that the organization sells for a fee. I’m the executive director of one association and the legal counsel to another.
Reid All About it
DECEMBER 2, 2022
Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? But 62,000 people completed the course and earned a certificate. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Brain drain pains.
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