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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

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How Will Association Boards Recruit New Leaders?

SCD Group

With impending huge turnover in association leadership (from Boomers to Xers & Millenials), a couple of conversations I had last week illustrate some of the potential problems the association professional will face in the coming years.

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Association Brain Food Weekly: 11.29.19

Reid All About it

If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Lead (or take) a horse to the water” will never be the same.

Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. We still have a long way to go.

Association Brain Food Weekly: 10.5.18

Reid All About it

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

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4 tips to help out and stand out as an all-star volunteer

Association Success

If you’re like most job seekers, you’re neglecting a key step to land a new job. Volunteering builds your leadership skills, enhances your professional profile and helps you make impactful connections. They know how to be all-star volunteers. .

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, email Tony Rossell at MGI.

3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Here’s some inspiration from Community Brands’ latest study to get you started.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). What can we do to fill that gap?’”.

Association Brain Food Weekly: 3.31.17

Reid All About it

I’m heading to southern Utah with my guy and two sisters-out-law for a week of hiking amidst the red rocks we love so much. Aptify shares five under-utilized member recruitment tactics. I’ll be happy to feature it as long as it’s not too product-centric. to 1 p.m.

Refocusing on Jobs and Education in 2015

YourMembership Blog

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. The question was how would they do it?

Association Brain Food Weekly: 3.15.19

Reid All About it

I pulled myself out of it by reading about leadership—educating myself and getting inspired to make some positive changes at work. If only I knew enough to join the state restaurant association, my poor colleagues would have been spared from my toxic bitchiness. to 5:00 p.m. –

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Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place.

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place.

Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. This blog post marks the date on which I begin to feel old.

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Association Brain Food Weekly: 9.6.19

Reid All About it

Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? They explain how to earn and reward learner loyalty. Another person who has dedicated countless hours to the association community is KiKi L’Italien. How to respond?

Association Brain Food Weekly: 11.1.19

Reid All About it

The report provides benchmarking data as well as several association success stories related to that data and some strong opinions. Tim Ebner at Associations Now dug into the report , and talked to Peggy Hoffman and Peter Houstle of Mariner, about some of its findings.

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Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Some members are more valuable to your organization than others.

Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one.

How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth

GlowGlobally

A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Lack of a commercial business license and bank account to collect revenues in local currency.

Management Misdemeanors: 10 Crimes Against Increased Volunteer Engagement

Idea Architects

Unfortunately, you don''t have too look too far to find organizations regularly committing management misdemeanors that get in the way of them engaging the volunteers they say are so important to them. Not responding to people who say they want to contribute. How novel.

Cheat Sheet: #ASAE12 Annual Meeting Sessions For Professional Development Staff

Velvet Chainsaw

The explosive use of video presents an opportunity for associations to reach their members in new and creative ways. Learn the value of using video to augment your professional education, advocacy, or communications efforts. Do you want your audience to hear your content or learn it?

Association Brain Food Weekly: 8.31.18

Reid All About it

The weekly list of free educational events and resources for the association community… Do you know what your APIs are up to? A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives.

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Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled. The value of face-to-face interaction. Certifications.