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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Give people indisputable reasons to renew.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs.

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How to engage your members in today’s hyper personalized world

Aptify

To engage today’s members, personalization is no longer a nice-to-have. Here are some ideas to get you started. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. Need some inspiration to get started?

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Association Brain Food Weekly: 8.28.20

Reid All About it

The organizations behind it, Conference & Incentive Travel and Event First Steps, believe the results “will enable our industry to develop, and make the work we create more diverse in terms of workforce, audience and representation. You want to be indispensable to your members?

Association Brain Food Weekly: 9.11.20

Reid All About it

WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Check out these 14 ways to spark FOMO with your virtual conference from MemberSuite. to 4 p.m. –

Association Brain Food Weekly: 8.21.20

Reid All About it

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Want to get new ideas for your association?

Association Brain Food Weekly: 10.5.18

Reid All About it

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

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Association Brain Food Weekly: 2.21.20

Reid All About it

This week, WBT Systems provides a primer on technical debt, its causes and implications, and ways you can prevent your association from falling into technical debt. We all want to be fair and inclusive, but biases are natural and inevitable. How’s that, you say?

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Association Brain Food Weekly: 10.4.19

Reid All About it

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. How to Accelerate Stalled Agile: Part 1.

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Social Learning: Creating Community Around Learning

Fonteva

Social Learning has been a buzz word for some time now. It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? Before we get into the details around software and ideas on how to wrap community software around learning, it’s important that you’ve built a sense of community with your association members in general. You need to keep marketing!

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. To participate in the survey, email Tony Rossell at MGI.

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. . In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. .

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9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. . In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. .

LMS 40

Re-Energize Online Learning for Members

WBT Systems

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? If your members are finding your online learning content to be a bit stale, or if participation levels are dropping, don’t despair!

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. With features spanning database capabilities, messaging and email tools, accounting and payment systems, and event planning, a top AMS solution is a smart move for practically any group. The time and money that effective software saves leaves you more resources to devote to pursuing your goals and continuing to grow.

Association Brain Food Weekly: 9.6.19

Reid All About it

Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? WBT Systems replies with an emphatic Yes. They explain how to earn and reward learner loyalty. The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Another person who has dedicated countless hours to the association community is KiKi L’Italien.

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. I subscribe to dozens of podcasts and normally don’t listen to every single episode, like I do with Presidential. Since I love to cook, America’s Test Kitchen Radio is another favorite. Now on to the list of this week’s free webinars and learning events.

Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. If your association has a new member onboarding, orientation, or welcoming program, please take 15 minutes to participate. Looks like a great idea for other associations to copy.

Help Your Members Across the Digital Readiness Gap

WBT Systems

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. adults are “relatively hesitant” to use digital tools for learning. They’re active learners but not interested in using technology for learning.

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