Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon.

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Member Engagement Strategies: A Guide for Associations


Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Member database.

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3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Higher Logic

Online learning and distance education is on the rise, providing easy-to-access and challenging development opportunities for users. Because with online learning, associations can provide training to a larger number of members in more flexible formats, something that is helping online education become a popular member benefit. One student works on their own to consume educational material and pass assessments. How to Provide a Group Learning Experience Online.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance


To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community? Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Use Webinars to Communicate. Onboard New Members. Use Webinars to Communicate.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association. Engaged members become your association’s best ambassadors. No amount of advertising can equal the impact of testimony from a member who truly feels like they’ve found a place they belong.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world? This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. Understanding Career Stages: When Do Members Join?

New opportunities to engage with your members – even after a year of disruption

Nimble AMS

As if keeping up with member interests and expectations weren’t challenging enough, 2020 came along and it was like the ground shifted. Nearly every aspect of members’ lives have been disrupted in some way. Moving from disruption to opportunity.

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The Unexpected Problem with Your Association’s Online Learning Program (and How to Fix It)

Higher Logic

Did you know, according to the Pew Research Center , 73 percent of American adults consider themselves lifelong learners? Education is a huge benefit associations can provide for their members, and online education is a great way of providing it. And today, with learning management system (LMS) options that seamlessly integrate with your online community, it’s possible to create a centralized member experience that includes education and certifications of all types.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. You know your members.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Electronic learning (eLearning) programs have taken on many shapes and sizes over the years, but sometimes it can be hard to drum up excitement for new (or existing) offerings. Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. How to Use Virtual Events to Promote eLearning Programs.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

The picklers I know are all about pickling – from eggs to cukes to fruits. Come to think of it, it might not just be a Midwestern thing – Portlandia’s “We Can Pickle That,” anyone?) There’s always a waste to prevent or a profit to be made or a gift to be given when you know how to pickle. And, it’s not too hard to do: If you’ve got pots and jars, something to pickle, stick to the process, and invite a few taste testers, then you’re golden.

How to Prove Member ROI with Data Analytics and Business Intelligence


Members at your association want to be completely sure that when they are pay ing their annual dues, they are investing in a full experience that brings them val ue. . For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. The data maturity model allows nonprofit executives to identify what can be improved in their data governance policy.

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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Some people might be nervous to tell their employer that they’re jet-setting to the desert for Burning Man — because, wait, what is Burning Man anyway? Sure, but I’ll get back to that. Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. But I won’t lie – it’s incredibly daunting to write about. How can you start?

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. How can an army of strangers online make a customer feel seen? To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. The company relies on its online customer feedback to drive success.).

How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world. It’s thought that offering individuals and businesses a greater choice of possibilities leads to improved customer satisfaction.

4 Benefits of Associations Hosting a Virtual Conference


Virtual conferences can offer: Member education. Networking opportunities for members (and presenters). Continuing education credits for certifications. Travel costs are almost non-existent; few if any people need to be in the same place at the same time. No requirement for extra manpower to set-up, tear down, or answer conference-goers’ questions. Download Why Member Engagement No Longer Means Face-to-Face.

Discover how to Engage Learners with TopClass LMS at iNNOVATIONS 2017

WBT Systems

WBT Systems is proud to sponsor iNNOVATIONS 2017 , hosted by Advanced Solutions International (ASI) in Orlando, Florida on March 8-9. We are very excited to sponsor INNOVATIONS, where this year we will be showcasing TopClass 10 LMS and our seamless integration with iMIS. TopClass LMS and iMIS: Integrated, Engaging, Cloud-Safe Learning. Explore the new TopClass 10 to Connect and Engage Members with Learning.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs.

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” These new learning styles are incredible opportunities for your association to create new income streams. All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. We began to ask the famous… “What if we….?”

Association Brain Food Weekly: 9.18.20

Reid All About it

In a changing world and uncertain economy, if you want to hold on to a job—or find a new one—you need to acquire and demonstrate mastery of new skills. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs.

Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Working on a suicide helpline changed how Natalia Dashan talks to everyone.

Association Brain Food Weekly: 7.31.20

Reid All About it

The results will help our community better understand how associations are adapting to change and preparing for the future. The Professional Publishers Association in the UK had a black-tie awards gala scheduled when the pandemic forced them to take it virtual.

Association Brain Food Weekly: 10.16.20

Reid All About it

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! How to connect with the co-workers you’re missing. What to do? to 4:45 p.m.

Association E-Learning: 3 Tips to Provide Member Value


As an association professional, your job revolves around member engagement. That being said, if you find yourself asking, “Why aren’t members engaging with our association anymore,” you’re not alone. The formula for engaging members hasn’t changed.

Association Brain Food Weekly: 7.24.20

Reid All About it

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board.

Association Brain Food Weekly: 8.28.20

Reid All About it

The organizations behind it, Conference & Incentive Travel and Event First Steps, believe the results “will enable our industry to develop, and make the work we create more diverse in terms of workforce, audience and representation. Member parents. ” Guide to Virtual Events.

Association Brain Food Weekly: 3.1.19

Reid All About it

On the DelCor blog, Tobin (also a Squiggle) explains how you can use this exercise to reveal and mesh different project team personalities. How’s your association’s relationship with your chapters? Another way to improve your relationship with chapters is to help them grow their membership. Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. I’m starting to feel old.

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Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. to 7 p.m.

Association Brain Food Weekly: 8.21.20

Reid All About it

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Want to get new ideas for your association?

Association Brain Food Weekly: 8.14.20

Reid All About it

I took three days off this week to dedicate my time to ASAE’s Virtual Annual Meeting aka #asae20. Sessions are available on-demand until August 31, so we have less than 19 days as I write this to watch any sessions of interest. I also added some barbecue sauce to the mix.

Association Brain Food Weekly: 5.22.20

Reid All About it

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them.

Association Brain Food Weekly: 6.26.20

Reid All About it

There’s much work to be done and I hope that at last we’re all ready to do it. In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform.

Association Brain Food Weekly: 9.11.20

Reid All About it

WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Check out these 14 ways to spark FOMO with your virtual conference from MemberSuite. to 4 p.m. –

Association Brain Food Weekly: 9.25.20

Reid All About it

The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications.

Association Brain Food Weekly: 10.9.20

Reid All About it

It’s like, ugh, back to this messed-up reality again—thank goodness I love my work, I tend to bury myself in it these days. Engaging members by career stage. Members value different benefits throughout different stages of their career journey. to 6 p.m.

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Association Brain Food Weekly: 11.29.19

Reid All About it

If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. MemberSuite describes the difference between real and pseudo SaaS AMS and suggests 12 questions you can ask a potential AMS vendor to find out what they’re really selling. Quick hits before we get to next week’s free webinars: What is quantum computing? (

Association Brain Food Weekly: 1.10.20

Reid All About it

But if you are, or even if you’re not, you might like this story about a professor who asked his students to try an experiment: turn in their cell phones for nine days and write about living without them. Many states here are starting to enact similar legislation and it’s only a matter of time before the feds follow suit. Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis.

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Association Brain Food Weekly: 7.10.20

Reid All About it

The emergence of, quoting here, “a new set of moral attitudes and political commitments that tend to weaken our norms of open debate and toleration of differences in favor of ideological conformity.” Let’s hope people come to their senses and this groupthink stops. Ok, off my small soapbox for now, on to this week’s reads and next week’s webinars…. Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey.

Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. I know of at least one AMS company that assigns a Customer Success Manager to each of their clients.