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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. You know your members.

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Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. The mobile technology industry is commonly held up as an epicenter of innovation and creativity in the 21st century, a model for other sectors to learn from or emulate. So, how to keep these angry gods at bay?

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world? This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. Personalizing your communications during recruitment and retention.

How to engage your members in today’s hyper personalized world

Aptify

To engage today’s members, personalization is no longer a nice-to-have. Here are some ideas to get you started. Consumer (and member) demands for personalization are at all-time highs. We want companies to address us by name in the communications they send us.

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Association Brain Food Weekly: 10.5.18

Reid All About it

He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. To participate in the survey, email Tony Rossell at MGI.

Tips for Enhancing Membership Value

Association Adviser

Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. In the latest episode of Association Adviser TV , we spoke with David Lewis, executive director of the Arizona Association of School Business Officials , and Lauren Hoffmann, director of marketing, communications and membership for several regional and national associations , to hear their best tips for making the most of your membership value proposition.

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3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Here’s some inspiration from Community Brands’ latest study to get you started. As one year ends and another begins, we often turn our attention to refreshing various areas of our lives. The recent Community Brands Member Engagement and Loyalty Study is a great place to start.

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. . One of the top benefits an association provides for its members is job opportunities. Email job matching – Automatically send jobs to interested, relevant job seekers via email when they are posted. .

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9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. . One of the top benefits an association provides for its members is job opportunities. Email job matching – Automatically send jobs to interested, relevant job seekers via email when they are posted. .

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Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Do you have the ability to know who (and why)? .

Challenges Continue, but Membership Stays Strong

Associations Now

Whenever I talk to someone in association membership, I always like to ask, “What’s keeping you up at night?”. Add to that the fact that forces beyond our control, including market, technology, and social shifts, have the power to change the look and feel of membership as we know it. You may not be getting eight hours of sleep each night, but there is some good news to rest easy on: Membership remains strong for most associations, despite today’s turmoil.

Association Brain Food Weekly: 9.6.19

Reid All About it

Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? They explain how to earn and reward learner loyalty. MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other. The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters.

Association Brain Food Weekly: 11.1.19

Reid All About it

The report provides benchmarking data as well as several association success stories related to that data and some strong opinions. Tim Ebner at Associations Now dug into the report , and talked to Peggy Hoffman and Peter Houstle of Mariner, about some of its findings. MemberSuite describes how to meet the unique needs of student and recent graduates , particularly when it comes to membership models, career resources, events, and networking.

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Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. Members tell us we’re sending them too much. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled. There’s a disconnect between why young members join and why associations THINK they join. . Mentoring programs benefit members at all career stages. The value of face-to-face interaction.