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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Give people indisputable reasons to renew. Ready to learn more?

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Sales Hacker

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

How To 105

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. The key step to a designing a new strategy or plan for association learning is to set achievable goals.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world?

Association Brain Food Weekly: 7.24.20

Reid All About it

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Association Brain Food Weekly: 1.10.20

Reid All About it

The weekly list of free educational events and resources for the association community… As many in my family can tell you, I’m not always good at noticing someone’s sent me a text, so I’m not in need of a digital detox. How to build a successful content marketing strategy from scratch.

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Association Brain Food Weekly: 3.8.19

Reid All About it

The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself. How do you know if your association’s IT leader needs a coach ? A Legal Guide to Partnering with Suppliers.

LMS 211

Association Brain Food Weekly: 7.17.20

Reid All About it

The weekly list of free educational events and resources for the association community… Design thinking demystified. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. Tools to Enhance Your Speaker’s Engagement.

Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts.

Association Brain Food Weekly: 11.29.19

Reid All About it

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. It’s not often you need to measure.

Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. We still have a long way to go.

Association Brain Food Weekly: 2.21.20

Reid All About it

The weekly list of free educational events and resources for the association community… You don’t hear much about technical debt in the association community. We all want to be fair and inclusive, but biases are natural and inevitable. How’s that, you say?

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Association Brain Food Weekly: 10.5.18

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Coriale is a robot. Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience.

DC 211

Association Brain Food Weekly: 5.1.20

Reid All About it

The weekly list of free educational events and resources for the association community… For the last six weeks, virtual events have been the focus of my reading and writing time—which is why you’ve seen the topic popping up so frequently here and on my Twitter stream too.

Association Brain Food Weekly: 2.8.16

Reid All About it

Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. – How to Build an Amazing Volunteer Recruitment Strategy. – Promoting Online Education & Certification.

Association Brain Food Weekly: 5.8.20

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter virtual events. Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Will college students return to campus this fall?

Association Brain Food Weekly: 10.4.19

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MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it. In case you were wondering… the complete beginner’s guide to TikTok. How to Accelerate Stalled Agile: Part 1.

LMS 224

Association Brain Food Weekly: 6.19.20

Reid All About it

The weekly list of free educational events and resources for the association community… Inclusion advice. A fellow NAHB alum and friend, Lakisha Woods, CAE, has three pieces of advice to share in her “Letter of Thanks and Ideas for Growth from an African-American CEO.”.

Association Brain Food Weekly: 11.24.17

Reid All About it

But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits. WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. Start to see your potential with data.

Association Brain Food Weekly: 7.11.16

Reid All About it

This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. The Ultimate Guide to Event Interest.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, email Tony Rossell at MGI.

Association Brain Food Weekly: 3.15.19

Reid All About it

The weekly list of free educational events and resources for the association community… Back in my restaurant general manager days, I went through a serious bout of burnout. Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there.

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Tips for Enhancing Membership Value

Association Adviser

Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. Click to watch David Lewis of AASBO and Lauren Hoffmann of the Mid-Atlantic USTA share their best tips for enhancing membership value.

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Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place.

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. I set the timer to 20 minutes. When it goes off, I read to the next natural stopping place.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). What can we do to fill that gap?’”.

How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth

GlowGlobally

A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Lack of a commercial business license and bank account to collect revenues in local currency.

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. The time and money that effective software saves leaves you more resources to devote to pursuing your goals and continuing to grow.

Association Brain Food Weekly: 2.28.20

Reid All About it

The weekly list of free educational events and resources for the association community… One of my soapbox topics is associations taking a more holistic and innovative approach to sponsorships, so I enjoyed reading this MemberSuite post on sponsored experiences.

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Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Some members are more valuable to your organization than others.

Re-Energize Online Learning for Members

WBT Systems

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members?

Management Misdemeanors: 10 Crimes Against Increased Volunteer Engagement

Idea Architects

Unfortunately, you don''t have too look too far to find organizations regularly committing management misdemeanors that get in the way of them engaging the volunteers they say are so important to them. Not responding to people who say they want to contribute. How novel.

Association Brain Food Weekly: 8.9.19

Reid All About it

The weekly list of free educational events and resources for the association community… Our annual family beach vacation is next week—the same time as the ASAE Annual Meeting & Expo (#ASAE19). I’m realizing how much I’ll miss seeing my friends. Sun 8/11 from 5 to 6 p.m.

Association Brain Food Weekly: 9.6.19

Reid All About it

The weekly list of free educational events and resources for the association community… Keep on moving, Dorian, get out of here. Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? ” What to say? How to respond?

Association Brain Food Weekly: 11.1.19

Reid All About it

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. Quick hits before we get to next week’s free webinars: How to generate B2B leads on LinkedIn.

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Association Brain Food Weekly: 10.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Here’s one for the accidental project managers. I can see how members and customers might be more apt to reply to a request for advice than a request for membership or program feedback.