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Daily Buzz: Avoid These Two Common Social Media Mistakes

Associations Now

Your brand’s social media network won’t grow if you aren’t engaging with other users. Also: Make sure first-year members know how to find value in your association. Social media is about—well, being social, right? Not only does it build awareness around who your organization is … but the more you engage with their content, the more likely they’ll be to start engaging with your content,” says Callie Walker from the MemberClicks blog.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

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Six Components to Building Your Membership Model

Membership Marketing

Six Components to Building Your Membership Model. I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Instead of trying to build an exhaustive list of the different membership models now being deployed, I thought that it might be of more value to outline the components that go into and can be changed to form a new membership. and also your knowledge and ability to deliver what is needed.

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Association Brain Food Weekly: 11.13.20

Reid All About it

The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. We all used to think working from home was the future of work. Wondering how to move forward with DE&I initiatives beyond the ubiquitous statement?

Building Volunteer Bench Strength

Leading Associations

An item included on the Leading Associations Board Health Assessment is: “We have a deep volunteer leadership pool to draw from for future board members.” Very few organizations have more volunteers than they know what to do with. Building Volunteer Bench Strength.

Association Brain Food Weekly: 3.12.21

Reid All About it

Pay special attention to the four philosophies on the AMS’ role in the association tech stack, and the pros and cons of each. This investment can produce great returns to retention and revenue.”. I’d love to see ASAE explore this issue and provide support if there’s a need.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. There’s a lot riding on your association’s next event, so how can you get the most out of it? . With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. So you know who to invite again.

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Association Brain Food Weekly: 12.18.20

Reid All About it

Welcome to the last Association Brain Food of 2020. I’m sharing more reading recommendations than usual because I’m hoping you’ll have time during the holidays to catch up on your reading. How are your chapters really doing? No, not too good to be true. Welcome to 2021!

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Association Brain Food Weekly: 10.4.19

Reid All About it

MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. In case you were wondering… the complete beginner’s guide to TikTok. I’ll be happy to feature it as long as it’s not product-centric.

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Building Volunteer Bench Strength

Leading Associations

An item included on the Leading Associations Board Health Assessment is: “We have a deep volunteer leadership pool to draw from for future board members.” Very few organizations have more volunteers than they know what to do with. Building Volunteer Bench Strength.

Association Brain Food Weekly: 9.18.20

Reid All About it

In a changing world and uncertain economy, if you want to hold on to a job—or find a new one—you need to acquire and demonstrate mastery of new skills. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs.

Association Brain Food Weekly: 1.10.20

Reid All About it

But if you are, or even if you’re not, you might like this story about a professor who asked his students to try an experiment: turn in their cell phones for nine days and write about living without them. One way to cut through information overload is to see what other people are reading.

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Association Brain Food Weekly: 2.8.16

Reid All About it

Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Blab is easy to use.

Association Brain Food Weekly: 11.29.19

Reid All About it

If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Lead (or take) a horse to the water” will never be the same.

Association Brain Food Weekly: 3.8.19

Reid All About it

The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself. Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs.

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Association Brain Food Weekly: 9.30.16

Reid All About it

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future. I’m a believer in the Power of A , but I also believe in the entrepreneurial mindset that seizes opportunities to create value. Social Media Siloes (Association Chat).

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts. The next time you revisit your member recruitment strategy, consider these top four tips for maximizing member engagement as a long-term investment: Establish online member communities.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond. But how much more?

Association Brain Food Weekly: 5.1.20

Reid All About it

Here’s a pair of posts about a virtual event format I’ve only recently come around to. I must admit, I was a skeptic about using an avatar to attend an event in a virtual world. 20 great questions to ask right now instead of “How are you doing?”

Tips for Enhancing Membership Value

Association Adviser

Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. In the latest episode of Association Adviser TV , we spoke with David Lewis, executive director of the Arizona Association of School Business Officials , and Lauren Hoffmann, director of marketing, communications and membership for several regional and national associations , to hear their best tips for making the most of your membership value proposition.

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Steal This Idea!

Association Adviser

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to point. After all, you don’t want your association to seem cliquish, or for any member to feel like the association doesn’t respect or value her. But only up to a point. Because of that, they often don’t live up to expectations. They have to be. A certification?

How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth

GlowGlobally

A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Most notably, we found that both cohorts found the following to be significant barriers to international growth : Lack of experience and knowledge of a region. Lack of a commercial business license and bank account to collect revenues in local currency. Challenges to Growth.

Steal This Idea!

Association Adviser

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to point. After all, you don’t want your association to seem cliquish, or for any member to feel like the association doesn’t respect or value her. But only up to a point. Because of that, they often don’t live up to expectations. They have to be. A certification?

3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Here’s some inspiration from Community Brands’ latest study to get you started. As one year ends and another begins, we often turn our attention to refreshing various areas of our lives. Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention.

Top Membership Management Software Options & Reviews

Fonteva

After congratulating your members on another successful year, it’s time to get to work with your association leadership team and find your next membership management system. Here are the top seven features to look for in a membership management system: 1.

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. . In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. .

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9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. . In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. .

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Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

Mizz Information

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to a point. After all, you don’t want your association to seem cliquish, or for any member to feel like the association doesn’t respect or value her. Because of that, they often don’t live up to expectations. They have to be. Associations are struggling to recruit younger members.

Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. This blog post marks the date on which I begin to feel old. My joints began to ache after I read a study called “ The Truth About Youth ,” a survey of more than 33,000 teenagers, conducted last year by the global advertising agency McCann Erickson.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. I subscribe to dozens of podcasts and normally don’t listen to every single episode, like I do with Presidential. Since I love to cook, America’s Test Kitchen Radio is another favorite. Now on to the list of this week’s free webinars and learning events.

Association Brain Food Weekly: 11.1.19

Reid All About it

The report provides benchmarking data as well as several association success stories related to that data and some strong opinions. Tim Ebner at Associations Now dug into the report , and talked to Peggy Hoffman and Peter Houstle of Mariner, about some of its findings. MemberSuite describes how to meet the unique needs of student and recent graduates , particularly when it comes to membership models, career resources, events, and networking.

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Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled. For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Socializing.

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. The time and money that effective software saves leaves you more resources to devote to pursuing your goals and continuing to grow. As you begin your search, take the time to explore beyond the first dominant choices you come across. Ready to get started? It is fully native to Salesforce. Easy-to-use CMS.

Association Brain Food Weekly: 10.18.19

Reid All About it

It’s so sad to meet an association professionals whose boss doesn’t provide a budget for professional development—how cruelly ironic considering associations are in the lifelong learning business. I can see how members and customers might be more apt to reply to a request for advice than a request for membership or program feedback. B-to-B social review sites are becoming more mainstream and influential , says Ian Bruce at SiriusDecisions.

Product and Service Engagement Drives Membership Retention and

Membership Marketing

Effectively, it is the fast track to membership success. Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Overall, we had more than 650 unique associations respond to this question. Organizations that reported a higher level of usage where more likely to say that they experienced better outcomes in their membership results.

Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

It’s clear that communication is shifting not only to other platforms, but to other devices. (If If you plan to email your kids and you want a response, be sure to send them a text.)” Respondents reported a small increase in using email to build awareness among prospects. They showed little change in using email to engage or onboard new members and support renewal efforts from the previous year. Feel free to share. Decision to Join. (3).