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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry.

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How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

WBT Systems

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF). What I didn’…

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How to Motivate Certification Candidates

WBT Systems

The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required continuing education credits. Dedicating mornings, nights, and weekends to reading books, understanding information, meeting with study groups, and preparing for the exam.

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The Association?s Pursuit for Relevance: What Role Do Certifications, Certificates and Micro-Credentials Play?

Blue Sky eLearn

ICE is a leading developer of standards for both certification and certificate programs and is both a provider of and a clearinghouse for information on trends in certification, test development and delivery, assessment-based certificate programs, and other information relevant to the credentialing community.

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What is CAE Certification for Association Professionals?

GrowthZone

In a snapshot, the purpose of the CAE certification is to : establish the body of knowledge; assess the level of knowledge ; encourage professional growth; formally recognize individuals who meet the requirements ; and. The benefits of CAE certification include: Individual. Information is reliable, but not guaranteed.

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Keep Stakeholders in Mind When Redesigning a Certification Program

Associations Now

Involving stakeholders early in the certification redesign process not only helps promote transparency but also enables associations to build an effective business case around the decision and get member buy-in. There are plenty of reasons to change, tweak, or even sunset a certification program.

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Association Education and Certification: Best Benefit Ever

WBT Systems

Interestingly, Associations Now , the information resource for association executives from ASAE , has a long-running series of articles called “ Best Benefit Ever “, which highlights what innovative associations are doing from a benefits perspective to attract new members and reward membership renewals.