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Association Brain Food: 8.25.23

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TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. They pull out a few good ideas from survey comments too.

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Association Brain Food: 3.8.24

Reid All About it

You’ve probably seen survey reports about people registering later for events than in the past. Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. Their solutions will help some people, but can’t association chapters play a role too? Event marketing. 1 CAE credit.

DC 250
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Association Brain Food: 12.15.23

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Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too. Online communities.

Iowa 256
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Association Brain Food: 3.1.24

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Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. I’ve got one more tip: have them join your AMS users group and go to its events. Member expectations. More info/register.

Education 256
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Association Brain Food: 9.29.23

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Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more.

Revenue 272
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Association Brain Food Weekly: 8.21.20

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Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Association membership app. to 3:30 p.m.

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ChatGPT Isn’t Ready for Prime Time, But an Upskilled Team Will Be

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Back in 2017, McKenzie reported that: “By 2030, 75 million to 375 million workers (3 to 14 percent of the global workforce) will need to switch occupational categories. To keep pace with the speed of business, teams need to reinvent themselves along with innovation and technology. Digital markets don’t allow room to languish.

Team 88