Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Learning Management System (LMS) / eLearning. Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention.

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Social Learning: Integrating Courses with Community

Blue Sky eLearn

make X number of posts / replies) could even be a criterion for course completion and certificate awarding. . In a similar fashion, you could set up community groups around live events and webinars that happen through your LMS. Sure, if people need to obtain continuing education credits each year or specific certifications to move to the next level in their career, they’ll take your courses. With an LMS / Community integration you’ll know these things easily.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology.

Time for a MOOC-like makeover

Aaron Wolowiec

Many associations already employ a LMS, and since they retain experts in niche and trendy areas, they’re prime to offer their members a MOOC-like learning opportunity. It recently released a whitepaper with 10 tips for instructional designers and LMS administrators, inspired by the success of MOOCs. Associations need three things: people (SMEs, instructional designers, LMS administrators), processes (course development, marketing) and technology (video, left-navigation layout).

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Association Brain Food Weekly: 12.18.20

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The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – LMS Selection: Mastering the Process, Avoiding the Pitfalls.

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Association Brain Food Weekly: 3.1.19

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Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Raising the Bar: Using Certifications and Credentialing to Extend Your Reach. Offering a certification program through your LMS can formalize the relationship with the learner and create loyalty to your organization. The weekly list of free educational events and resources for the association community… I’m a Squiggle, what are you?

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Association Brain Food Weekly: 9.11.20

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Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. LMS/CRM integration. LMS Demo Day. So what features should you be looking for in an LMS?

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities.

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Association Brain Food Weekly: 10.9.20

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Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Association Brain Food Weekly: 3.8.19

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Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform.

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Association Brain Food Weekly: 10.16.20

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By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Live Review (LMS demos).

Association Brain Food Weekly: 1.10.20

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That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Try on learning formats you can create in your LMS right now. LMS Selection: Mastering the Process, Avoiding the Pitfalls.

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Social Learning: Creating Community Around Learning

Fonteva

make X number of posts / replies) could even be a criterion for course completion and certificate awarding. In a similar fashion, you could set up community groups around live events and webinars that happen through your LMS. Sure, if people need to obtain continuing education credits each year or specific certifications to move to the next level in their career, they’ll take your courses. With an LMS / AMS / Community integration you’ll know these things easily.

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Association Brain Food Weekly: 10.4.19

Reid All About it

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. LMS Success: Keys to Building Participation and Revenue.

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Association Brain Food Weekly: 8.28.20

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The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. LMS Selection: Mastering the Process, Avoiding the Pitfalls.

Association Brain Food Weekly: 8.21.20

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The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. LMS Selection: Mastering the Process, Avoiding the Pitfalls.

Association Brain Food Weekly: 11.6.20

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The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Conquering the Confusion: The Role of the LMS in the Evolving Learntech Landscape.

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8 things your association’s online career center should do

Aptify

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Connected career center experience – Connect your online career center with your association management software (AMS) and your learning management system (LMS) to provide value to members through their careers while delivering a great overall member experience. Connecting your career center and your LMS: .

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Association Brain Food Weekly: 8.14.20

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Let sponsors host discussion rooms—an AMS partner hosts a room on membership topics, an LMS partner hosts one on professional development topics, etc. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. They seek everything from continuing education to certification. It’s important to choose a learning management system (LMS) that helps you create an engaging online learning experience that attracts members and keeps them coming back. Connect your career center and LMS with your association management system (AMS).

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. They seek everything from continuing education to certification. It’s important to choose a learning management system (LMS) that helps you create an engaging online learning experience that attracts members and keeps them coming back. Connect your career center and LMS with your association management system (AMS).

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Association Brain Food Weekly: 12.13.19

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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.” Learn about the business and educational benefits of open source, differences between open source and a commercial LMS, tips for getting started, and more.

9 things your association’s online career center should do

Aptify

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Connected career center experience – Connect your online career center with your association management software (AMS) and your learning management system (LMS) to provide value to members through their careers while delivering a great overall member experience. Connecting your career center and your LMS: .

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Association Brain Food Weekly: 10.5.18

Reid All About it

WBT Systems explains the difference between certification, certificate programs and designations , describes the benefits of these types of credentialing programs, and provides questions you should ask before deciding to offer them. It can be the most controversial, secretive, heavy-handed, unreasonable, biased, political and criticized but, in the end, it is responsible for the identification, recruitment and enlistment of the leaders of the association.

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How to engage your members in today’s hyper personalized world

Aptify

TIP: Learn more about how to deliver an engaging member experience from recruitment to renewal, for students to retirees – and everything in between. Compliance certifications to validate security. Take personalization to the next level by connecting your AMS with your online career center and learning management system (LMS). to purchase your association’s learning products from your association’s e-commerce store or LMS storefront.

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Association Brain Food Weekly: 1.8.21

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The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Shira Lotzar, Career Coach and Recruiter, Purposeful Hire.

Association Brain Food Weekly: 11.24.17

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I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. Hear about the changing role of the LMS. Membership Recruitment Tips from the Best Sales People. Hear advice for recruiting and engaging new members at live events, recruiting mid-market companies, and qualifying prospects through issue webinars and content delivery.

Association Brain Food Weekly: 9.4.20

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Looking for job advice from an executive recruiter? Julien Bois, Accounting/Finance Recruiter. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Mon 9/14 – LMS Demo Day.

Association Brain Food Weekly: 5.1.20

Reid All About it

WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment.

Help Your Members Across the Digital Readiness Gap

WBT Systems

Recruit technology tutors to provide one-on-one tutorials to fellow members at association events. Assign each new member to an “ambassador” or “buddy” who walks them through your association’s online resources, including your website, online community, and learning management system (LMS). Help members become familiar with your website, online community, and LMS by highlighting their resources and benefits in your print and digital publications.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Although certifications are part of HFMA’s all-access membership, your association could choose to provide free education, but charge for credentialing applications, exams, and renewals, and/or digital badges.

Online Education: How It Can Print Money For Associations

Tom Morrison

We would have to recruit 126 new members to equal the same revenue. As we all know, it is a much cheaper investment by the association to get current members to spend more money with the association than it is to recruit new members. Certificate Specialist Program to Keep Members in the Program Long Term We have found, employees love to accomplish training goals and employers love to post those certificates of them reach their goals on the wall.

Best Association Management Software | Our Top Picks

Fonteva

Blue Sky eLearn – Best LMS Option. Blue Sky eLearn is not an AMS system, but instead an effective learning management system (LMS). Associations often provide educational opportunities, courses, and events to help their members educate themselves or even grant them official certifications. Assessments and certifications. You can award certificates to members who complete the classes and tests. iMIS – Best for Member Recruitment.

Association Brain Food Weekly: 8.9.19

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Shopping for an LMS? You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about these value types and how they impact your membership recruitment and retention.

Association Brain Food Weekly: 9.6.19

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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. Technology for Recruiting Volunteers. LMS Selection: Mastering the Process, Avoiding the Pitfalls. The weekly list of free educational events and resources for the association community… Keep on moving, Dorian, get out of here.

Association Brain Food Weekly: 2.28.20

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Is a new AMS, LMS or CMS in your future? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Better understand what associations are looking for today when hiring senior leaders, learn the “5 Ps” that all association government relations advocacy professionals need to master, and get your questions about today’s job market answered by the go-to executive recruiter of association and government relations leaders.

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Association Brain Food Weekly: 11.4.16

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Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. Learning Management System (LMS) Selection: Mastering the Process, Avoiding the Pitfalls. Learn Tagoras’ time-tested process for selecting an LMS and the pitfalls to avoid.

Association Brain Food Weekly: 8.31.18

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In the latest post in their series about the different people involved in an LMS implementation on the vendor side, WBT Systems explains what their developers and quality assurance testers are doing behind the scenes to ensure an LMS meets the client association’s requirements and expectations. Leveraging Live Events for Membership Recruitment. What better place to recruit new members than during a live association event?

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Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Learn about the three Rs of volunteer management: recruitment, retention and recognition. – LMS Selection: Mastering the Process, Avoiding the Pitfalls.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Learn about the three Rs of volunteer management: recruitment, retention and recognition. – LMS Selection: Mastering the Process, Avoiding the Pitfalls.